It’s obvious that color is important in our work; Hand selecting that perfect blend can take our images from decent to legendary. And it's not just photographers that notice the color mishaps. Everyone is influenced by colors. Our eyes are always naturally observing and comparing them. Color is so impactful on the masses that they are meticulously chosen for ads that reach millions of faces a day, there's no reason why you shouldn't start using the same tactics in your work.
I used to devote all my energy into post-processing, but since I formed the habit of creating a visual organization for my shoots the whole creative process feels more effortless. Every so often I’ll take photos that I absolutely don‘t like as they pop up on my display. This usually happens when I haven't envisioned the color and mood before picking up my camera. Color theory isn't the first thing on our minds while physically taking photos, so having a color plan helps your shoot run more smoothly and sends you in with confidence about the final images before you even take them.
This video by Mango Street shows us how to use color theory to create color pallets prior to shooting and how it helps you get the most visually appealing and stimulating images for your viewers. They relieve the color theory intimidation for those of you like me who don't actively think about it by walking through a real photoshoot using color theory in action.