Just like ever camera owner is a photographer, every person who owns an abundance of MAC products is a makeup artist. At least that is how it seems on Instagram these days. There are now more makeup artists on social media than ever, and finding the right ones to follow can be tricky. Following the best makeup artists can make a portrait photographer better. If you follow them closely, you can step up your game.
When it comes to photography, the most common phrase that is thrown around is “it’s all about the lighting.” It is heard so often that, more often than not, many photographers dismiss is it as a cliché that is boring. But the truth is, any kind of photography is in fact, all about the light.
For those who may not know the importance, light is the tool to shape anything and everything. With the right amount of light in specific areas contrast is added to a photo. Good contrast will make a photo look super sharp. At the same time, bad lighting will make an image look dull and unattractive. Lighting allows a photographer to give their subject pronounced features as opposed to looking flat. For a portrait photographer, it is essential to give models bone structure and for say, landscape photographers, you can make mountains pop and look alive with proper lighting. This applies to not only portrait and landscapes photography but to product photography and every other genre.
Understanding how to properly light a person’s face is essential in a portrait. The face in a portrait is the first thing a viewer’s eye is attracted to. Thereby, it becomes the most important element we must concentrate on. Here's when makeup artists kick in, and how you can learn exactly how to correctly light a person’s face and retouch it.
Makeup artists study the humans face day in and day out. They understand exactly how to make a the dimensions of the face jump out in the most flattering manner. They can make a nose look thin, make a large forehead look smaller, heighten cheek bones, and even bring out eye color.
The following makeup artists are great to follow and learn from. Not only because they are good makeup artists, but because they freely share their process. By watching their short sped up clips you can learn so much! Follow them closely and you can learn exactly where on the face you want highlights and shadows. Understanding how they work is the key to stepping up your portrait and retouching game. I promise you.
Samera is my all time favorite, as you can see below, he shares a mapped out diagram of the makeup before he blends it. This is how I learned how to dodge and burn.
Anastasiabeverlyhills has lots of videos showing you how she applies eye liner and eye shadow. Follow carefully to learn how to make eyes pop through the highlights and shadows above and below the eye. AURORA is a beauty blogger that shares a variety of helpful tips worth learning from. Lilly Ghalichi has a lot of videos showing how to apply makeup, again this is great for understanding where highlights and shadows should be on the face. Naomi Giannopoulos another one of my favorite accounts to follow!
I'm sure there are hundreds more amazing accounts out there. Do you have any favorites to add to this list? Link them in the comments for us to see!