I had watched a documentary about the battle between Coca-Cola and Pepsi a number of years ago and I was fascinated by the different advertising methods they had used to gain their market share.

This was my simple way of showing how dominate Coca-Cola had become on the world market.

1 Comment

Conceptually it is good. I will leave the technical comments to others more experienced in product photography.

I don't get the feel of world market share from the photo alone. I know you were going for a clean surface and background, but shooting this on a world map or something to imply "global" would have helped me understand without reading the description.

A larger image with 100s of cans arranged in the shape of the landmasses of Earth could have demonstrated this as well.

Just my $0.02

-SL

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