Canon

Canon EF-S 18-135mm f/3.5-5.6 IS STM

Who It’s For:

This is Canon’s newest all purpose lens. This lens will have a better range than the standard kit lens for most Canon’s and will have better build quality as well. So, if you don’t want the kit lens and want to spend a little bit more money for better range and better build quality, this is the lens for you.

EF 16-35mm f/2.8L USM

Who It’s For:

The Canon 16-35mm f/2.8L II USM is a professional wide angle lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 24-70mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.

Canon EF 300mm f/2.8L IS USM

Who It’s For:

The Canon EF 300mm f/2.8L IS USM is Canon’s professional 300mm prime lens for sports and headshot photographers. If you absolutely need f/2.8 at 300mm, this is the lens for you, but if you shoot mostly in daylight, you might want to gravitate towards the f/4 model. This lens has been replaced by an updated version the Mk. II.

Canon 5D Mk II

Who It's For:

The Canon 5D Mk II has recently been replaced by the Mk III, but is still a viable camera for those who are looking for an incredibly powerful camera with excellent video capabilities. It may not have all of the new features of the Mk III, but it's still an excellent camera for a fraction of the cost of the new models.

EF 24-70mm f/2.8L II USM

Who It’s For:

The Canon 24-70mm f/2.8L II USM is a professional normal lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.

Canon EF 300mm f/4L IS USM

Who It’s For:

The Canon 300mm f/4L IS USM is a fantastically sharp lens that is for the photographer who needs 300mm, but doesn’t need the f/2.8 aperture. So, if you shoot sports or headshots and don’t need the extra low light abilities of the f/2.8, this is the lens for you. It’s also quite a lot cheaper.

Canon Powershot G1 X

Who It’s For:

The Canon Powershot G1 X is for the person who wants some of the power and functionality of a DSLR with all of the benefits of having a super compact camera. Canon has stated that this is for photographers who own a big DSLR but still want a functional camera to carry around all the time.

EF 24-70mm f/2.8L USM

Who It’s For:

The Canon 24-70mm f/2.8L USM is a professional normal lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.

Canon EF 400mm f/2.8L IS II USM

Who It’s For:

This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo.

What We Like: 

Autofocus: The autofocus on this lens is very fast and super accurate

Canon T4i

Who It’s For:

The Canon T4i is Canon’s newest entry level camera. If you want to make the jump to a DSLR but don’t want to throw a hung amount of money into it, this is the camera for you.

What We Like:

Vari-Angle Screen With Touch Capability: Tired of pressing buttons? This allows you to make quick adjustments without having to search for buttons.

EF 70-200mm f/2.8L IS II USM

Who It's For:

The Canon 70-200mm f/2.8L IS II USM is a professional telephoto lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 24-70mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use. 

What We Like:

Sharpness: This is one of the sharpest 70-200mm lenses we’ve seen.

Canon EF 200mm f/2L IS USM

Who It’s For:

The 200mm f/2L IS USM is for sports and portrait photographers who absolutely need to be shooting in low light conditions such as an indoor volleyball court. This is a very specialized lens for very specialized use, but it’s incredible so if you think you need it and you can shell out for it, this is an incredible piece of glass.