Canon
Speedlight 430EX II
Who It’s For:
This is Canon’s second best professional Speedlight, which is for anyone who needs a (comparably) light weight, powerful flash. It’s a little big on top of a camera, but it’s definitely worth the extra heft because this is a very versatile flash. It’s not as powerful as the 580EX II, but it’s cheaper, so if you don’t need the extra features and extra power, this is a great flash for people on a budget.
Canon EF 500mm f/4L IS II USM
Who It’s For:
This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo.
What We Like:Autofocus: The autofocus on this lens is very fast and super accurate
IS: Canon says you get 2 stops extra, which, while not as good as the Nikon model, is still pretty good.
Canon EOS 5D MK III
Who It's For:
The Canon 5D MK III is for professional photographers and advanced amateurs who do not need the extra speed of the Canon 1D-MKIV or 1D-MK X but still require all of the professional features and image capabilities of a professional camera. This camera is also very useful for both amateur and professional videographers who want a powerful camera in a very small package and at a much lower price point than comparable video systems.
Speedlight 270EX II
Who It’s For:
The 270EX II is Canon’s upgraded entry level flash from the 270EX. This is a great lens for the amateur who wants a cheap entry into the world of off camera flash, or the professional who wants a cheap slave flash for weddings or other situations where an off camera flash, triggered via slave, would be useful.
Canon EF 500mm f/4L IS USM
Who It’s For:
This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo. This lens has been updated by the MK II version. But, if you don’t need the extra features of the newer model, you can definitely pick one of these up for a little cheaper than the new ones.
Canon EOS 1D MK IV
Who It's For:
The Canon EOS-1D X is Canon’s latest professional grade DSLR. This camera was designed for the working professional who demands the most out of their gear. It’s tough, fast and if you need it, and you know who you are, you’ll already have one on order.
What We Like:Autofocus: Incredibly fast autofocus that works in almost any situation, it’s also incredibly customizable
Speedlight 270EX
Who It’s For:
The 270EX is Canon’s upgraded entry level flash from the 220EX. This is a great lens for the amateur who wants a cheap entry into the world of off camera flash, or the professional who wants a cheap slave flash for weddings or other situations where an off camera flash, triggered via slave, would be useful.
Canon EF 600mm f/4L IS USM
Who It’s For:
This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo.
What We Like:Autofocus: The autofocus on this lens is very fast and super accurate
IS: Canon says you get 2 stops extra, which, while not as good as the Nikon model, is still pretty good.
EF 16-35mm f/2.8L II USM
Who It’s For:
The Canon 16-35mm f/2.8L II USM is a professional wide angle lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 24-70mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.
What We Like:Sharpness: It’s much better than the first version in terms of sharpness.
Canon EF-S 18-135mm f/3.5-5.6 IS STM
Who It’s For:
This is Canon’s newest all purpose lens. This lens will have a better range than the standard kit lens for most Canon’s and will have better build quality as well. So, if you don’t want the kit lens and want to spend a little bit more money for better range and better build quality, this is the lens for you.