Canon
Speedlight 430EX II
Who It’s For:
This is Canon’s second best professional Speedlight, which is for anyone who needs a (comparably) light weight, powerful flash. It’s a little big on top of a camera, but it’s definitely worth the extra heft because this is a very versatile flash. It’s not as powerful as the 580EX II, but it’s cheaper, so if you don’t need the extra features and extra power, this is a great flash for people on a budget.
Canon EF 500mm f/4L IS II USM
Who It’s For:
This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo.
What We Like:Autofocus: The autofocus on this lens is very fast and super accurate
IS: Canon says you get 2 stops extra, which, while not as good as the Nikon model, is still pretty good.
Canon EOS 5D MK III
Who It's For:
The Canon 5D MK III is for professional photographers and advanced amateurs who do not need the extra speed of the Canon 1D-MKIV or 1D-MK X but still require all of the professional features and image capabilities of a professional camera. This camera is also very useful for both amateur and professional videographers who want a powerful camera in a very small package and at a much lower price point than comparable video systems.
Speedlight 270EX II
Who It’s For:
The 270EX II is Canon’s upgraded entry level flash from the 270EX. This is a great lens for the amateur who wants a cheap entry into the world of off camera flash, or the professional who wants a cheap slave flash for weddings or other situations where an off camera flash, triggered via slave, would be useful.
Canon EF 500mm f/4L IS USM
Who It’s For:
This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo. This lens has been updated by the MK II version. But, if you don’t need the extra features of the newer model, you can definitely pick one of these up for a little cheaper than the new ones.
Canon EOS 1D MK IV
Who It's For:
The Canon EOS-1D X is Canon’s latest professional grade DSLR. This camera was designed for the working professional who demands the most out of their gear. It’s tough, fast and if you need it, and you know who you are, you’ll already have one on order.
What We Like:Autofocus: Incredibly fast autofocus that works in almost any situation, it’s also incredibly customizable
Speedlight 270EX
Who It’s For:
The 270EX is Canon’s upgraded entry level flash from the 220EX. This is a great lens for the amateur who wants a cheap entry into the world of off camera flash, or the professional who wants a cheap slave flash for weddings or other situations where an off camera flash, triggered via slave, would be useful.
Canon EF 600mm f/4L IS USM
Who It’s For:
This lens is Canon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with a fast Canon DSLR and you’ve got yourself a mean combo.
What We Like:Autofocus: The autofocus on this lens is very fast and super accurate
IS: Canon says you get 2 stops extra, which, while not as good as the Nikon model, is still pretty good.
EF 16-35mm f/2.8L II USM
Who It’s For:
The Canon 16-35mm f/2.8L II USM is a professional wide angle lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 24-70mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.
What We Like:Sharpness: It’s much better than the first version in terms of sharpness.
Canon EF-S 18-135mm f/3.5-5.6 IS STM
Who It’s For:
This is Canon’s newest all purpose lens. This lens will have a better range than the standard kit lens for most Canon’s and will have better build quality as well. So, if you don’t want the kit lens and want to spend a little bit more money for better range and better build quality, this is the lens for you.
EF 16-35mm f/2.8L USM
Who It’s For:
The Canon 16-35mm f/2.8L II USM is a professional wide angle lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 24-70mm and 70-200mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.
Canon EF 300mm f/2.8L IS USM
Who It’s For:
The Canon EF 300mm f/2.8L IS USM is Canon’s professional 300mm prime lens for sports and headshot photographers. If you absolutely need f/2.8 at 300mm, this is the lens for you, but if you shoot mostly in daylight, you might want to gravitate towards the f/4 model. This lens has been replaced by an updated version the Mk. II.
Canon 5D Mk II
Who It's For:
The Canon 5D Mk II has recently been replaced by the Mk III, but is still a viable camera for those who are looking for an incredibly powerful camera with excellent video capabilities. It may not have all of the new features of the Mk III, but it's still an excellent camera for a fraction of the cost of the new models.
Canon EF 300mm f/4L IS USM
Who It’s For:
The Canon 300mm f/4L IS USM is a fantastically sharp lens that is for the photographer who needs 300mm, but doesn’t need the f/2.8 aperture. So, if you shoot sports or headshots and don’t need the extra low light abilities of the f/2.8, this is the lens for you. It’s also quite a lot cheaper.
Canon Powershot G1 X
Who It’s For:
The Canon Powershot G1 X is for the person who wants some of the power and functionality of a DSLR with all of the benefits of having a super compact camera. Canon has stated that this is for photographers who own a big DSLR but still want a functional camera to carry around all the time.
Canon T4i
Who It’s For:
The Canon T4i is Canon’s newest entry level camera. If you want to make the jump to a DSLR but don’t want to throw a hung amount of money into it, this is the camera for you.
What We Like:Vari-Angle Screen With Touch Capability: Tired of pressing buttons? This allows you to make quick adjustments without having to search for buttons.
EF 70-200mm f/2.8L IS II USM
Who It's For:
The Canon 70-200mm f/2.8L IS II USM is a professional telephoto lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 24-70mm). It’s expensive, but it’s tack sharp and built like a tank and ready for years of heavy use.
What We Like:Sharpness: This is one of the sharpest 70-200mm lenses we’ve seen.
Canon EF 200mm f/2L IS USM
Who It’s For:
The 200mm f/2L IS USM is for sports and portrait photographers who absolutely need to be shooting in low light conditions such as an indoor volleyball court. This is a very specialized lens for very specialized use, but it’s incredible so if you think you need it and you can shell out for it, this is an incredible piece of glass.
EF 70-200mm f/2.8L IS USM
Who It’s For:
The Canon 70-200mm f/2.8L IS USM is a professional telephoto lens and one of the three lenses that any professional photographer with a Canon camera will own (Along with the 16-35mm and 24-70mm). This lens has been updated by the IS II model, but this is still a great lens and can be a bit of a bargain.
What We Like:Sharpness: This is one of the sharpest 70-200mm lenses we’ve seen.
Canon EF 300mm f/2.8L IS II USM
Who It’s For:
The Canon EF 300mm f/2.8L IS USM is Canon’s professional 300mm prime lens for sports and headshot photographers. If you absolutely need f/2.8 at 300mm, this is the lens for you, but if you shoot mostly in daylight, you might want to gravitate towards the f/4 model. This is the updated version of this lens and is an incredible piece of glass.
Canon EF 14mm f/2.8L II USM
Who It’s For:
This is a professional grade, super wide angle lens that is used for very special purposes. This is not a “Get it all in” lens, this is a shove your viewers nose in it lens that 90% of the time isn’t necessary, but when it is, this lens excels at it. This lens is significantly better than the earlier model the EF 14mm f/2.8L USM.
Canon EF 100mm f/2.8 Macro USM
Who It’s For:
This lens is a brilliant macro and portrait lens. So, if you need an excellent medium range telephoto for portraits and want the added flexibility of being able to focus incredibly close, this is a great lens for you.
What We Like:Macro Capabilities: It’s a macro lens so this lens will focus very closely.
EF 8-15mm f/4L Fisheye USM
What We Like
This is a special use, super wide angle fisheye lens for full frame Canon cameras and is unlike the 14mm f/2.8L where straight lines stay straight. This is not a “Get it all in” lens, this is a shove your viewers nose in it lens that 90% of the time isn’t necessary, but when it is, this lens excels at it.