Nikon

This is the first time in years that Nikon has released a prime lens in this focal length that we can actually afford. So if you want a great lens for landscapes with very little distortion, this is perfect.

Silent Wave Motor: This lens is incredibly quiet while focusing unlike some of the older D lenses

The Nikon 16mm f/2.8D Fisheye is a special purpose lens for people who want a full 180 degree view in their images and are ok with sacrificing the ability of straight lines to remain straight. This is a great lens for people who really want to get into the action and suck the viewer into the image. In other words, it’s a must have for skate/ski photography.

The Nikon D4 is Nikon’s latest and greatest professional grade DSLR. It’s blazing speed and lightning fast autofocus make it the next addition to newspaper and sports photographers bags everywhere. It’s expensive, but if you need it, and you know who you are, you’ll be chomping at the bit to get one.

This is Nikon’s top professional flash and is perfect for anyone who needs a high quality, feature rich flash that despite its size, is very portable and comes with some great accessories.

Long Zoom Range: This flash will zoom out all the way to 200m.

The Nikon D7000 is Nikon’s replacement for the D90 and the current midrange DSLR in the Nikon line. This is a powerful camera in a small body at a very good price so whether you’re just starting out or a seasoned pro in need of a back up, this is a very good option.

Speed: At 6fps, this camera is very fast for its class

This is Nikon’s top professional flash and is perfect for anyone who needs a high quality, feature rich flash that despite its size, is very portable and comes with some great accessories. This has been replaced by the Nikon SB-910.

Long Zoom Range: This flash will zoom out all the way to 200mm

The Nikon D800 is Nikon’s long awaited replacement to the D700 intended for professionals and advanced amateurs. This camera is incredible for portrait and landscape photographers and anyone who needs an incredible amount of detail in their finished image.

This is Nikon’s second best professional Speedlight, which is for anyone who needs a (comparably) light weight, powerful flash. It’s a little big on top of a camera, but it’s definitely worth the extra heft because this is a very versatile flash. It’s not as powerful as the SB-900 or SB-910, but it’s cheaper, so if you don’t need the extra features and extra power, this is a great flash for people on a budget.

Everyone. Seriously. If you own a Nikon camera, this is just one of those lenses that you should own. Unless you own a 50mm f/1.4. The 50mm focal length is brilliant for full body portraits as well as street photography and anything in low light. If it was good enough to be the only focal length Henri Cartier Bresson trusted, it will be good enough for you.

This is a beautiful portrait lens, and it’s defocus control system allows for it to have beautiful bokeh. If you need a lens for headshots or midrange portraits, this is the lens for you. It’s also very good for indoor sports or anywhere you have to have a fast shutter speed in low light conditions. It’s not quite as long as the 135mm f/2D AF DC, but it’s smaller and cheaper.

The Nikon D5100 is Nikon’s upper entry level HD DSLR. This camera is meant for amatures who need a little more control over their final image than the Nikon D3100.

Flip Out Screen: This feature allows you to take photos as well as shoot video from odd angles without difficulty.

This is a beautiful portrait lens, and it’s defocus control system allows for it to have beautiful bokeh. If you need a lens for headshots or midrange portraits, this is the lens for you. It’s also very good for indoor sports or anywhere you have to have a fast shutter speed in low light conditions.

This is a professional grade, wide angle lens for professionals and advanced amateurs. This is not a lens for "Getting It All In" it's a lens this is a "Shove The Viewers Nose In It" lens and at 16mm it does a great job of that. If you're looking for a wide angle lens and don't want to shell out for another stop of light, this is definitely the lens for you.

This is a very special purpose lens for those who need to have f/2 at 200mm. Portrait and Indoor Sports photographers will love this lens despite it’s price.

f/2: At this aperture, you’re going to be able to shoot in much lower light than the 70-200mm f/2.8, and you’re going to have some incredible bokeh.

This is for the person who doesn’t want to carry a bag of lenses around, if you only want one lens, and you have a DX camera, this is that lens.

Incredibly Zoom Range: The 11x zoom range of the 18-200 is the highest of any zoom lens I’ve encountered. If you’re looking for an all in one lens for your DX camera, this is it.

This lens is Nikon’s top of the line professional telephoto lens for sports, nature and headshot photographers. Pair it with the Nikon D4 and you’ve got yourself a mean combo.

Build Quality: This lens is very well made and is intended for professionals so no complaints here.

This is a professional grade, super wide angle lens that is used for very special purposes. This is not a “Get it all in” lens, this is a shove your viewers nose in it lens that 90% of the time isn’t necessary, but when it is, this lens excels at it.

Silent Wave Motor: This lens is incredibly quiet while focusing unlike some of the older D lenses

This lens is Nikon’s top of the line professional telephoto lens for sports, nature and headshot photographers. Pair it with the Nikon D4 and you’ve got yourself a mean combo. This has been replaced by the updated Nikon 300mm f/2.8 AF-S IF-ED VR II, but they only added a single switch and kept the optics the same.

This is a professional grade standard zoom lens from Nikon and is one of the three lenses almost any professional photographer will have (along with the 17-35mm and 70-200mm) It’s expensive, but it’s built for heavy use and is optically brilliant.

Silent Wave Motor: This lens is incredibly quiet while focusing unlike some of the older D lenses

This lens is Nikon’s top of the line professional super telephoto lens for sports and nature photographers. Pair it with the Nikon D4 and you’ve got yourself a mean combo.

Build Quality: This lens is very well made and is intended for professionals so no complaints here.

This is a professional grade standard zoom lens from Nikon and is one of the three lenses almost any professional photographer will have (along with the 17-35mm and 70-200mm) It’s expensive, but it’s built for heavy use and is optically brilliant.

Silent Wave Motor: This lens is incredibly quiet while focusing unlike some of the older D lenses

This lens is Nikon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with the Nikon D4 and you’ve got yourself a mean combo.

Build Quality: This lens is very well made and is intended for professionals so no complaints here.

This is a professional grade wide angle lens from Nikon and is one of the three lenses almost any professional photographer will have (along with the 24-70mm and 70-200mm) It’s expensive, but it’s built for heavy use and is optically brilliant.

This lens is Nikon’s top of the line professional super telephoto lens for sports, and nature photographers. Pair it with the Nikon D4 and you’ve got yourself a mean combo.

Build Quality: This lens is very well made and is intended for professionals so no complaints here.

The D3200 is Nikon’s newest entry level HD DSLR that was announced in April of 2012. This is the perfect camera for people who have never had a DSLR and want to make the leap from point and shoot, or for the professional photographer who needs an inexpensive backup camera.

The 300mm f/4 is for those of you who need a sharp 300mm prime lens, and don’t need extra ability to shoot in low light. So, if you need to shoots sports, but are always shooting in the middle of the day, this is the lens for you. It’s also a superb headshot lens.

The Nikon D300s is a mid-range DSLR that was announced in November of 2009. It is a slight upgrade from the D300, which incorporates advanced features such as the Virtual Horizon from the D3 and the ability to record movies. This camera is a great back up for professionals or a great midrange camera for someone who wants some great professional features for a fraction of the cost.

This is an older lens from Nikon that was announced back in the days of film, but it’s still a great lens to this day, and at just under $900, this is a solid medium range tele. It’s built like a professional lens too so don’t worry about light damage, it’ll stand up to the task like a champ.

Build Quality: As I said above, it’s built like a tank.

Those who love the 50mm f/1.8 but can afford the extra third of a stop. The 50mm focal length is brilliant for full body portraits as well as street photography and anything in low light. If it was good enough to be the only focal length Henri Cartier Bresson trusted, it will be good enough for you.

This is Nikon’s longest professional zoom lens that’s a very special purpose lens for working professionals. It’s big, it’s expensive and it’s absolutely brilliant, but it’s definitely a special purpose lens so if you need it, you’ll love it, but unless you do, it’s a little overkill.

Range: This lens has a huge range from 200mm to 400mm that will take you from telephoto to super telephoto.