Here in New York, we finally had a day that that you could actually call "warm." To celebrate, here is a BTS of the Guess shoot for their 2013 Spring/Summer collection shot in Bora Bora, Tahiti by Yu Tsai. I've always been a fan of the direction that Guess chooses to go with their campaigns. It has a seemingly effortless sex-appeal. A great thing to take away from this BTS is that, although every person on set is an incredibly talented professional, the fundamentals of what they are doing is rooted in simplicity. The makeup artist doesn't use powder to set the makeup because of the (perfect) conditions; the hair stylist basically just has the model go swim in the ocean for great beach hair. It's all incredibly useful to keep in mind when so many people try to overcomplicate things.
Photographer: Yu Tsai
Fashion Editor/Stylist: Martina Nilsson
Models: Gigi Hadid, Stephan Lambert, Natasha Barnard and Gonçalo Teixeira.
Hair: John Ruggiero
Makeup: Fiona Stiles