Fujifilm Announces GFX Eterna 55 Cinema Camera and GF 32-90mm T3.5 Lens

Fujifilm has officially announced the GFX Eterna 55, a new medium format cinema camera built on the company’s GFX system, alongside a new zoom lens, the GF 32-90mm T3.5 PZ OIS WR. Both products are expected to ship in October 2025, with the camera priced at $16,499.95 and the lens at $5,999.95.

The GFX Eterna 55 represents Fujifilm’s largest push into cinema yet, introducing what the company calls the tallest digital filmmaking sensor available for purchase. Its 102 MP CMOS II HS sensor measures 43.8 x 33.9 mm and supports a wide variety of recording formats, including open gate, anamorphic, and Super 35. Fujifilm also highlights its integration with Adobe’s Frame.io Camera to Cloud workflow, making it more production-ready for professional film and broadcast environments.

https://youtu.be/rk9RHViSywY

The launch film for the GFX Eterna 55, OKAY, was shot by cinematographer Oren Soffer, who praised the system’s color science and flexibility. Fujifilm’s John Blackwood, Director of Product Marketing, emphasized the sensor’s scale, its compatibility with both spherical and anamorphic glass, and the ability to load up to 16 custom LUTs for streamlined production and post-production.

https://youtu.be/ulh28_yfo2o

Key Specs: Fujifilm GFX Eterna 55

• Sensor: 102 MP CMOS II HS (43.8 x 33.9 mm, Bayer filter)

• Processor: X-Processor 5

• Native ISO: Dual-base ISO 800 and 3200

• Dynamic Range: 14+ stops

• ND Filter: Electronic variable ND (ND0.6 – ND2.1, 0.15-stop increments)

• Autofocus: Hybrid AF with subject detection (face, animals, vehicles, airplanes, trains)

• Recording Formats:

  • Up to 8K DCI (8,192 x 4320)

  • Super 35 6.3K

  • 4K up to 60 fps

  • Full HD up to 120 fps

• Codecs: Apple ProRes 422 HQ, ProRes 422, ProRes 422 LT, ProRes Proxy, H.265 (10-bit 4:2:2), H.264 Proxy

• External Recording: Up to 12-bit raw over HDMI

• Media: CFexpress Type B and SD cards

• Monitoring:

  • 5.0-inch 2,000-nit LCD touchscreen (1920x1080, 6.22M dots)

  • 3.0-inch menu display (700 nits, 1.04M dots)

• Film Simulations: 20 options including Eterna, Classic Chrome, Nostalgic Neg, and Velvia

• 3D LUT Support: Import and store up to 16 custom LUTs

• Networking: Wi-Fi (WPA2/WPA3), Ethernet (RJ45), Bluetooth 4.2

• Remote Control: Web browser-based multi-camera control

• I/O Ports: 12G-SDI out, timecode in/out, genlock, headphone/mic, remote, lens power, DC in/out

• Dimensions: 110.8 x 138.2 x 176.8 mm

• Weight: 4.41 lbs (without battery or media)

• Power: NP-W235 battery, DC input, V-mount support

Key Specs: Fujinon GF 32-90mm T3.5 PZ OIS WR

• Focal Length: 32-90mm (full frame equivalent: 25-71mm)

• Maximum Aperture: T3.5

• Minimum Aperture: T32

• Aperture Design: 13-blade rounded diaphragm

• Lens Construction: 25 elements in 19 groups (3 aspherical, 3 ED)

• Minimum Focus Distance: 0.8 m (2 ft. 8 in.)

• Filter Thread: 11 mm

• Dimensions: 114 mm front diameter, 222.5 mm length

• Weight: 4.74 lbs

High-Quality Cinema

The GFX Eterna 55 is aimed squarely at high-end cinematography, where format flexibility and image fidelity are crucial. The unusually tall 4:3 sensor gives filmmakers new creative options for pairing with anamorphic lenses or achieving a larger-than-full-frame aesthetic with spherical glass. Built-in film simulations and LUT support cater to productions requiring fast turnarounds without sacrificing color quality, while robust I/O and remote-control options make it viable for multi-camera broadcast setups.

The GF 32-90mm T3.5 expands Fujifilm’s GF lens lineup with a stabilized, weather-resistant cinema zoom designed to cover the large GFX image circle, giving productions a versatile mid-range option to pair with the Eterna 55.

Industry Rollout

Fujifilm will showcase the GFX Eterna 55 at a series of upcoming industry events, including NAB NY (October 22-23, 2025), ProFusion Expo in Toronto (November 5-6), and Camerimage in Poland (November 15-22).

Conclusion

With the GFX Eterna 55, Fujifilm is bringing its medium format expertise into the cinema space with a bold sensor design and production-ready workflow features. Paired with the new GF 32-90mm T3.5 lens, the system represents a new toolset for filmmakers who want the scale and color flexibility of medium format capture, while retaining the reliability of Fujifilm’s established imaging ecosystem. 

All camera images by Timur Civan. All lens images by Coco Tolentino.