Elinchrom has been the brand of choice for years many Europeans and Australians photographers alike. They are cheaper than Profoto or Broncolor, offer a good range of modifiers and – unlike Paul C. Buff – have service centers outside of the USA. To many photographers they also have been a great way to get into studio photography before moving up to Broncolor or Profoto. With the Elinchrom ELC Pro HD, it seems like the brand wants to change that and offer a higher-end light.

The ELC Pro HD were developed by Elinchrom to:

[...]combine everything a...

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When I sat down to read the copy of Picture Perfect Lighting by Roberto Valenzuela my first expectation was a book that parroted much of the same content that many other photography books had already laid out many times in the past. Basic lighting tips, the exposure triangle; the usual sorts of stuff that you'd expect from a typical book on photography. To my surprise, however, Picture Perfect Lighting offers a delightfully unique glimpse into lighting that can help beginners and veterans alike.

Today Microsoft announced the next generation of Surface Pro. This new laptop has been redesigned inside out and greatly improves the battery life as well as performance, and even introduces LTE Advanced for working anywhere. Corporate Vice President of Microsoft Devices Panos Panay called the new Surface Pro a “powerhouse laptop and a mobile creative studio” all “in one thin, lightweight device.”

As a former standard zoom lens user, I noticed that 28mm was one of my most preferred focal lengths according to the metadata in my image catalog. Seeing this choice that I've made subconsciously, as well as the obvious advantages of using primes, I finally decided to switch all my zoom lenses with primes. The Nikon AF-S 28mm f/1.8G was my final choice for a wide-angle prime. So far, it looks like I've made a good decision.

The 2017 NAB Show is in full swing and now is a great time to get some awesome discounts of up to $3,000 on popular photo and video equipment and accessories. Check out some of the best deals of the week!

Wildlife photography has always been a passion for me. It's not something that pays the bills, but it's something that I love, and it is great for my own mental health. Recently, I was informed of a family of Little Owls in England, and the young Owlets had just begun fledging from the nest. I took the near three-hour drive down to the location and watched these beautiful creatures.

Using your personal interests and hobbies can be a great way to create a stock photography niche that is both creatively and financially rewarding.

With so many plugins out there to choose from and with nearly everyone trying to emulate old film looks, is this new plugin worth considering? Check out our review.

A few days ago, China landed a rover on the far side of the moon and captured the first ground image of this hemisphere. But the Soviet Union already photographed the dark side 59 years ago with a little help from Kodak and a top secret U.S Air Force program.

The recently released Samsung NX1 totes a promising list of specs: 4K video at 24fps recorded to the new H265 codec, 1080p at 60fps, 28MP stills, 205 phase detection AF points, Wi-Fi, and Bluetooth. However, none of that matters if what comes out of the camera looks like crap. Fortunately, Andrew Reid over at EOSHD got his hands on the new camera to put it through its paces and the NX1 turns out to be quite the performer. In his tests he compares footage from Samsung’s newest flagship body to other heavy-hitting video-shooters such as the Panasonic GH4 and Canon 5D Mark III, and the Samsung proved that it can hold its own with the big boys. Take a look at the footage and see for yourself.

Just shy of their quarter of a million dollar goal on Instagram in under a week, Instacube is a concept that has caught tremendous attention on kickstarter. As the title suggests, Instacube is a picture frame that streams your Instagram feed to a beautiful portable display that is three times the size.

Creating beautiful and compelling imagery through the medium of photography is a difficult challenge. Capturing a scene as it unfolds is both art and truth in storytelling. Today, digital photography presents the effortless platform for image capture. Excelling technology allows anyone to pick up a camera and take excellent photographs. One might say the ease of digital imagery has opened doors across platforms. We’ve seen this paradigm before; we witnessed the introduction of gateway tools in the world of photography since the dawn of the medium, each time bringing in new and excited enthusiasts who will go on to redefine what it is to be a photographer. In 1981, well before the surge of digital technology, there was a camera that similarly ushered in a generation of photographers: the Canon AE-1 Program.