Gmail's New Tabs Negatively Affect Your Email Marketing Strategy
In case you missed it, Google recently rolled out a pretty big change to their Gmail system: tabs. The new layout comes standard with a few, but you can also add your own. One of the standard options is the “Promotions” tab which, as you can imagine, is quite good at catching and segmenting marketing emails. This is great for users, but scary for marketers, especially given the data MailChimp just released.