PSA: Don’t Make the Mistake of Lowering Your Prices When Business Resumes
The draw to lower your prices will be just as strong as the economy is weak, but while that may be good for new business volume, here’s why you should stay firm on existing business, even as rescheduling occurs. Don't know how to handle that? I also have a few tips for what to say to your clients to avoid falling into the trap of discounting services to the point of driving yourself further into debt.