Simply put, cameras are tools. It is up to the artist to create the image. Digital photography is everywhere nowadays. Point-and-shoots and iPhones are capable of some amazing things, and consumer level DSLRs are cheap enough to bring a high level of image quality to the masses. What separates soccer moms from professional photographers is the deep understanding that professionals have of their art and their gear. Anybody can learn the relationship of aperture, ISO, and shutter speed, but the application of it and the understanding of the side effects that those bring transcends any technological advancements. DigitalRev has plenty of proof on that concept. At the same time, if your camera is downright annoying to use, what use is it at all? That is where my issues with Sony began.