Latest News

Stay up-to-date with the latest news within the photography industry. Here we feature new photography gear announcements, creative conferences, and other interesting headlines related to the world of photography and filmmaking.

Tamron Teases Four New Lenses for Sony Full-Frame Cameras

Following the success of its 28-75mm f/2.8 and the hype surrounding the recently released 17-28mm f/2.8, Tamron has just given the world a glimpse of four new lenses for Sony full-frame cameras that it has in the pipeline.

First Transgender Woman Cast in Victoria Secret Catalog

Victoria's Secret has cast Brazilian model Valentina Sampaio, an openly transgender woman, for a catalog photo shoot. This announcement marks the first time Victoria's Secret has cast a transgender person for a catalog or brand campaign. Does this mean the lack of diversity and inclusion in the advertising industry is finally changing?

Motorola Has Had Enough of Your Vertical Videos

Smartphones are naturally held in a portrait orientation, which naturally leads to videos being filmed in portrait orientation. Motorola is seeking to change that with their newest phone.

The DJI Osmo Mobile Just Got... Foldable

There are many smartphone gimbals on the market but one of the most well known comes from the company DJI. The Osmo Mobile 3 is the most convenient version yet considering it is able to fold up for transport, and can be operated with just one hand.

Paolo Roversi Directs Pirelli’s 2020 Calendar

The esteemed Italian editorial photographer Paolo Roversi, known for shooting on 8x10 Polaroid, directed the Pirelli's 2020 Calendar. Past calendars have been shot by iconic photographers like Annie Leibovitz, Tim Walker, and Albert Watson.

Capture One Introduces a Very Attractive Special Student Offer

A few weeks ago, Capture One released a version specifically tailored for large studios and businesses. While some could have thought the Danish company was moving all its efforts towards this market, it's actually far from the truth! It was just a step to carry the needs of all professionals.

New Drone Prototype Compresses Itself to Squeeze Through Small Spaces Mid-Flight

With the popularity and accessibility of drones in recent years for everything from music videos, to photography, and even parcel delivery, designers are continuing to come up with creative ways in which to use them. Now, researchers have created a drone that shrinks mid-flight so it can squeeze through small spaces.

The Sony a7S III Is Still on Its Way

The Sony a7S II was a very well received camera, but it is certainly ready for the next iteration, and many creatives (particularly filmmakers) are eagerly anticipating the third version and wondering if it will actually come to market. The good news is that Sony has confirmed that a third version is indeed in development and will eventually come to market. 

Canon Is Working on Some Truly Insane Lenses

While their mirrorless bodies have received mixed responses, no one can accuse Canon of playing it safe when it comes to mirrorless lenses, and they're showing no signs of stopping, as patent documents have emerged showing a positively ludicrous lens design.

Mexican Physicist Solves 2,000-Year Old Problem That Will Lead to Cheaper and Sharper Lenses

In most lenses, the center of the frame might be razor-sharp, but the corners and edges always appear a little soft. It’s something that’s been a problem for thousands of years within optical devices, with many researchers giving up hope until a recent breakthrough from a Mexican physicist, who has now developed a formula that will change how lenses are manufactured.

The Sigma fp Has a Built-In Teal and Orange Color Mode and It's Certainly Eye-Catching

Sigma caught the industry by surprise last month by announcing the forthcoming release of the fp, a tiny full-frame mirrorless camera with an unnecessarily lower-case name. More details have emerged, including a quick way of prepping your images and footage for Instagram with a teal and orange color mode that looks, well, interesting.

Worldwide Camera Sales Take Another Tumble

CIPA, the Camera and Imaging Products Association, which tracks global camera and lens sales by major manufacturers, has released their report for June 2019, and it shows another significant drop in sales as compared to past years.