Fstoppers Original Articles

For photographers Frank Diaz and Deb Young, success is manifesting in many ways; features in industry publications, awards, and gallery representation. By setting their egos aside and collectively using their talents to create an ever growing body of work, the duo’s International Collaboration Project (ICP) continues to gain steam. But the project’s weight cannot be measured by the amount of print sales or awards it has already collected. The nature of the project defines their career and makes the rest of us question our solitary nature as photographers.

If you’re like me and live in a town of 1,300, marketing is the most difficult aspect of business you’ll encounter. Marketing with conventional methods is often extremely difficult or even impossible. In this article I will outline some conventional and non-conventional ways of marketing yourself in a small town.

I'm a portrait photographer. I think that is pretty obvious by my portfolio being completely full of people photos. The nature of the portraits I shoot varies from time to time, but ultimately I make images of humans almost exclusively. Being specialized is great, and even critical, according to many, in regards to creating a photography career. There really isn't any doubt it in that. However, don't let that specialization bar you from ever trying out other types of photography.

Self-portraits, unlike selfies, are not always easy to make. They are not a cry for attention or a showcase of your physical beauty. Self-portraits are a learning curve and experimental field for the photographer who is willing to bare his soul in front of his own lens, like Van Gogh and Rembrandt did before for their paintings.

It all started last year when Patrick and I flew around the world twice to create Photographing The World with Elia Locardi. We documented our entire three months of travel and edited it all down into 16 behind the scenes episodes. Earlier this year we created a behind the scenes series with Joey Wright covering our Swimwear Photography tutorial. These series have been so popular that we've decided to continue them.

Developing an idea for a memorable photoshoot is not an easy task. It involves concentration, creativity, discipline, managing skills, and much more depending on the type of photoshoot. Often, we start with a barely visible image in our head. But having a strong sense what we want, will help us develop it into a final, achievable visual. An inspiration is a crucial part of this algorithm. Everything can serve as an inspiration: from a dress to a hair color you saw on someone; from music to a movie you watched last night; from a color at the shop counter to a tree in your backyard. When you have something realistic to build your theme upon, things get easy. But what do you do when you have no idea where to shoot it? Your mobile phone can be your savior here.

If you're using a color checker to only correct white balance, then you're not getting the most out of it. A color checker is the only way to replicate true to life skin tones accurately.

As photographers and people in the visual media industry, we need to make our work accessible across the platforms we and the people who like photographs (everyone) browse and use on a daily basis. We need to be marketing-orientated to take our careers and what we do to the next level, whether the next level is to shoot more weddings, booking more fashion gigs, or being the go-to person for professional portraits.

Last week I had the pleasure and honor to be interviewed by Clarke Scott whose podcast, Hack The Creative, is a weekly series that dives into the habits, fears, inner-battles, and keys to success from his guests who are creatives from all over the industry. We discussed a wide array of topics including my backstory and career path; practices I use today to sustain and grow my career, as well as what my aspirations as a creative are going forward. I go completely unfiltered and bare all for all of you to listen to as Scott "hacked" me.

Four years ago we filmed Where Art Meets Architecture: How To Photograph Real Estate, Architecture and Interiors Tutorial, and it has been the most successful tutorial Fstoppers has ever produced. We've teamed up with Mike Kelley again to produce Where Art Meets Architecture 2: How To Photograph Luxury Homes and Advanced Photoshop Techniques, and it's available now.

Photoshop is a fantastic tool, but it is not always the fastest software on earth. Large files such as PSD, TIFF, and PSB that contain numerous layers can require a few seconds, if not minutes, to load. When all you want to do is quickly check that all the files in a folder are the final versions, it can be tedious! However, there is a neat trick to open your big files much faster. Here is how.

If you're just getting into shooting film, one of the first decisions you'll have to make is what format you'll be shooting. If you ask around, you'll get many varied responses as to the advantages and disadvantages of shooting 35mm, medium format, or large format, but I wanted to make an article that shows some basic advantages and disadvantages of each medium as well as a photo test to give you some concrete comparisons of the same subject.

I recently funded the printing of my first book via Kickstarter. It was the wonderful culmination of a year of hard work on the project itself and almost six months of preparation and promotion for the funding campaign. In the end, it was funded well beyond my goal. The whole process of creating, funding, and then realizing the project was quite surreal. I am still pinching myself from time to time as I pack the books ready for shipping to my backers and the recipients of the project. I wrote a while back about changing your mindset, knuckling down, and just doing things. Today, I'd like to talk a little about another thing that makes work happen: the word "yes."

Has your lack of followers affected you when trying to get a model for some project work? I have not experienced this situation. Maybe I was told another reason as to way they weren’t interested, but this hasn’t been one of the reasons I received. Recently, I was in a chat group with fellow photographers, and this topic was brought up. One of the photographers asked a model about doing a TF project, and the response was he didn’t have enough followers to work with. This isn’t the first instance where I have heard of. This had me thinking for a bit: why would this be the determining factor?

Boudoir photographers tend to the fears and concerns of their clients on a daily basis. In a boudoir session, the client is not only stripping down layers of clothing, but also layers of built-up emotional mindsets on body issues.

There was this thread going on on Reddit, and I just had to ask the Fstoppers community. The question had me thinking back to about ten years ago, when a group of friends and I went to "investigate" signs of paranormal activity in a derelict castle in Belgium. What is the craziest place you've been and got kicked out of for trespassing while taking (or trying to) take a photo?

The Fstoppers community is brimming with creative vision and talent. Every day, we comb through your work, looking for images to feature as the Photo of the Day or simply to admire your creativity and technical prowess. In 2016, we'll be featuring a new photographer every month, whose portfolio represents both stellar photographic achievement and a high level of involvement within the Fstoppers community.

DSLR makers have developed a rather interesting propensity to focus their R&D budgets on creating the fanciest, most marketable sensors possible. A camera, however, isn't just limited to the scope of its sensor. There are so many other upgrades that could be made that have nothing to do with megapixel numbers. Below are a few straight out of my dream list that likely would be pretty difficult to make work.

Although its business practices have shifted more than once since the Facebook takeover, most of us still love Instagram for its ease of use, reach, and simplicity. But today's app update makes little sense... today. On one hand, the new pinch-to-zoom update is extremely late. The iPhone had this feature since inception (granted, cell phone photos were hardly a thing prior to 2007). On the other hand however, Instagram’s linear photo resolution of 1,200 pixels already comes rather close to the native horizontal resolution of larger phones like the iPhone 6 Plus. Zooming into these photos optimized (read: downsized) for these displays looks absolutely dreadful. What are they thinking?

When shooting catalog images of product it is very important to have consistency throughout the project. Oftentimes a single product might have several versions and each has to be shot separately. Since we want to ensure a consistent look for our clients we have to make sure the product lines up perfectly from shot to shot across all versions. Here is how I personally tackle that for tabletop images.

Sony has created a few gems when it comes to lenses in the past few years, with the 90mm Macro and 16-35mm f/4 potentially being some of the best in their class. 50mm for some reason seems to be their favorite focal length to produce, seeing as they now have seven different "normal" lenses with the release of their new 50mm Macro this morning.

A photograph that does not tell a story, is a lifeless picture – it’s a failure to capture the viewer and therefore, his heart. One single photograph can inspire a person if a photographer knows how to tell a good story. Because photographer Paul Choy wanted to find out the truth for himself behind media headlines, and because he wanted to tell the individual stories of each refugee, he set out for the refugees’ camps in Calais and Greece with his camera. The result is the ‘Faceless, Forgotten’ – a photo essay and a documentary about the struggles of refugees.

This is one of the most important questions that most photographers out there have been asking themselves. We admire the photographers who have their own styles, and sometimes we try to imitate their styles that we like most. We were all taught to try everything, until we find our own unique visual styles. But, is that really important?

This year has been rich in new exciting product releases. While most wedding photographers were probably awaiting the Canon 5D4 announcement, the action and sport photographers were looking forward to the new pro bodies, such as the Nikon D5 and Canon 1DX II. However, Nikon surprised us with the D500, their new APS-C flagship camera. Being the geeky photographer that I am, I wanted to try it out and see if it was good as a Nikon full frame body.

When photographing on location, be it a campaign for a clothing company, lifestyle images for a client, or just making portraits of someone outdoors, I always go through four steps before I actually take a photo.

One of the most common questions photographers have is about how to effectively price their work. Rates vary so widely based on location and skill level that many are left scratching their heads as to what is fair. This has led to the common mantra stating “ask for the clients budget.” Here is why I think that's a ridiculous way to price yourself and a horrible piece of advice.

When you're shooting film, especially large format film, you have a lot of time to think. When your hands are in a bag and you're loading or unloading many sheets of film, the mind tends to wander and probably the subject that crosses my mind the most is "why?" Shooting digitally would be so much faster. I could be out having a beer somewhere! I could be editing some images in Photoshop from an editorial gig that I've been putting off. Hell, I could be practicing my juggling skills (or learning to juggle). So, why am I instead up to my elbows in this bag, enduring the necessary tedium of film life? Here are some common doubts I have and the reasons I push past them!

The concept of permanence is flawed. Nothing can keep its state, unchanged indefinitely. What is young and vibrant will eventually wither and fade. I never fully grasped this simple truth until my father lay dying in the next room. While he would always be my father, I realized my dad wasn’t as permanent as I once thought. I had confused permanence with stability, and stability was exactly what I needed as my world spun out of control. Gut-punched, I reached out for the most stable thing I could find: my camera.

Don’t crop those photos when using for them for Facebook profile photos. Why would you want to if you don’t have to? It doesn’t show the full image in all its wonderful glory. That photo was picked because it’s one of your best works, or the model’s favorite photo, or the best portrait that person has, and so forth. Why not show it in its entirety? Don’t crop those photos!

This article will probably seem like a giant “duh” to a lot of you out there. Hell, even most avid selfie-shooters have figured this out. This is geared more towards the photographers who lust after huge, expensive light modifiers and overlook the amazing light source that is probably staring them in face. I suggest you start staring back!

How do you commemorate the opening of the third tallest building in the United States and the tallest residential building in the world? With an epic photo shoot, of course. Model and Dancer VikTory took to the sky to pose for this amazing set of photos that duly capture the scope of the building.

It doesn't take a rocket scientist to know how much random, toxic, hate is spewing around the internet. Many sites have even started getting rid of comment sections because trying to moderate so many putrid posts gets exhausting after a while. Photographers are often the target of completely uncalled for, targeted, hateful notes from some of the web's most vile cretin. Learning how to effectively handle these sorts of attacks is critical to maintaining your sanity and resolve.

Everywhere in Europe, heathers are looking positively vibrant. I trust that it's a worldwide phenomenon along the northern hemisphere. They’re also blooming three weeks sooner than past years; a result of an early Indian summer, due to the changing climate. Ostensibly, purple heather is a magnificent subject in landscape photography, but there are many more things you can capture in what is arguably the best season for photography. So let’s get you ready to capture this herald of autumn.

I'll preface this by saying that I am in no way bashing the Instagram community, other photographers, or their style. I got to be curious about why these Instagram portrait photographers were gaining such popularity. If you search any of the various Instagram "superhubs," you'll see this style crowding the pages. Once deconstructed, there isn't much to the look that has exploded across social media in the last year. Though there isn't much to it, there is certainly some work involved. It's not always as simple as a few sliders in the Instagram editor.

Photographers are creative entrepreneurs. As creative entrepreneurs, most of us aspire to monetize our craft and make a living as artists. In order to run our businesses efficiently, it’s important to have tools and systems in place. If you’re a single person operation, it can be overwhelming at times to think about all the things that go into running your business that aren’t “photography,” including but not limited to marketing, bidding, invoicing, making phone calls, sending emails, networking, upgrading equipment, and higher education to name just a few. Without systems, it’s easy to get off track.

During a two-day trip to the magnificent city that is Rome, photographer Milán Rácmolnár came up with the brilliant idea of photographing Rome in infrared. The result is a different and pink perspective on the cityscapes.

That title might sound a little bit backwards to most of you, but it is not. I know many professionals feel you shouldn't do any photography for free, especially after you have worked your tail off to get to a point where people will pay you to make images. However, even as a full time professional photographer, I actually do a lot of free work. But I do it only on my owns terms, and do turn down many offers.

A little while back, I wrote an article called, “The Power of Overshooting,” where I explained how it can never hurt to take more photos than you need to. Now this article got plenty of hate from all the people who love film out there, but the article wasn’t written to bash the people who put time and effort into shooting their photos.

Style is one of the most important aspects of fashion photography. Having a consistent portfolio of images that reflects who you are and your creative vision is really important when it comes to clients viewing your work. Many fashion photographers, including myself, have struggled with making their work stand out from the crowd. Here are a few tips from what I have learned about finding your style and visual voice as a photographer.

A beauty dish can be extremely versatile if you learn how to control the way it modifies light. Most photographers simply use beauty dishes to light the face, but you can use it to light full length photos if you know how to position the light correctly. In this video, I’ll demonstrate three ways to use a beauty dish for beauty and fashion photography.

I haven’t seen much on this topic, but a brief conversation with another photographer recently illuminated to me the fact that photographer anxiety is not at all uncommon. One of the reasons I believe it isn’t discussed a great deal is the general image of today’s top photographers.

Beyond the most obvious upgrades such as more pixels, bigger ISO numbers, and auto focus, has anyone noticed that the general feature set of DSLRs really doesn't change very often? I certainly have! There have been, in my opinion, obvious things missing from DSLRs for years that would make me a very happy camper if added. DSLR makers pull out your notepads!

Photographers Kristina Sherk and Chris Crumley have been a dynamic pair for years with their underwater photography. Crumley's shots of Sherk's mermaid modeling have gone viral around the world. However, Sherk decided to take on a new endeavor and create her own underwater art.

Imagine a spectacular, rugged landscape. Pine forests that stretch for hundreds of miles, vivid lakes and countless waterfalls. This is central Norway; bear country. While I am packing my camera bag for a two week photography trip honeymoon to Iceland, I relive a memory that answered the question if we really need to travel for better photographs.

Ebru Yildiz is a photographer based in New York. She shoots portraits and live music events and has clients like the New York Times, Rolling Stone, NPR, and Pitchfork to name a few. One of the places she's shot a lot of work at has recently closed their doors. The venue, Death By Audio in Williamsburg, has been one of the most vital underground music venues in the NYC community. It occupied a large warehouse on the waterfront from 2005 until 2014 and hosted bands who due to their performances there later enjoyed international acclaim. Bands like A Place to Bury Strangers, Jeff The Brotherhood, and Lightning Bolt and many more graced the stage in this venue.

As the curator for the Fstoppers Photo of the Day and our Instagram feed, I happen to read a lot of comments and criticisms thrown out at images by semi-anonymous people from all over the world. One thing I can be sure of is that when I post an image that is a composite or incorporates some sort of digital art, some people get offended. This is ridiculous and needs to end for photography to continue growing.

It is a common expectation that when clients hire you, it is because they like your style and think you will help project their brand’s identity. But what do you do when, despite previous exchanges, on the shooting day, you realize that your clients have entirely different expectations. Do you just change everything to adapt to their needs or do you say no?

Announced today, Datacolor is introducing the Spyder5CAPTURE PRO bundle for a managed color workflow from capture to editing. The new product includes the Spyder5ELITE colorimeter, SpyderCHECKR, SpyderCUBE, and SpyderLENSCAL. Shipped together in a foam-padded metal case, this bundle is selling for an introductory price of $269.99, which is normally the cost of just the Spyder5ELITE alone.