Ian Knaggs's picture

Unmasking The Clay Mask (L'Oreal)

Advertising imagery must capture the viewers attention in the first glance. It has to make the viewer stop and look and make them remember the product.

This image was shot as an advertising hero image to make the product the star and show it in all of it's shining glory (literally!). The colour scheme was chosen to match the product colouring and texture used to contact against the smooth clay textures of the product.

The product jar was shot separately with the end composition and colouring in mind and then comp'ed into the final image.

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