If you’ve ever wondered how much time a good make up artist can really save you in post on your stills images, you might want to take a look at the absolutely stunning before and after shots in this article. Believe it or not, no Photoshop was used in the making of any of these images, this is all done the old fashioned way - straight out of camera.
Good hair and make up artists are worth their weight in gold. These guys and gals can really help develop our subject, lifting and sculpting their overall appearance, sometimes in ways that we just couldn't imagine would even be possible. Good make up artists will help reduce time needed to address blemishes and skin imperfections, sharpen up lips, clean up puffy, tired eyes and develop and shape the face in post. Expert make up artists can draw out highlights, carve our cheek bones and apply all sorts of tricks and tips to skin to work to the concept of the shoot. Hair stylists, aside from also bringing creative weight to the shoot, will help catch stray fly aways, look for out-of-place strands, and help present the hair in a way that works for the overall look and concept.
I’ve been fortunate enough to see and work with some very talented hair and make up artists in NYC since arriving here last year and I’m seriously in awe each and every time I see the transformation process unfold. Griselle Rosario, one such skilled make up artist, produced the stunning before/after shot you see below.
This shot is a simple before and after comparison shot, taken with an iPhone with no filters and no post work. Had I not been in the studio while at the time, and seeing the process unfold, I still would find it hard to believe.
Before and after shots like these are becoming more and more common as a powerful tool in the make up artist's arsenal to demonstrate their skill set and abilities very quickly and with a high visual impact. I make a point to tell any make up artist I work with to remember to take before and after shots like these if I don't see them doing it, because it's can be such a huge selling point for them to be able to show off their skill set.
Russian hair and make up artist Vadim Andreev has produced some pretty staggering before and after shots which are currently doing the rounds online, and you can see why.
While the style of make up and hair that Vadim has opted for might not be to your particular taste, there is little room to dispute the transformative effect that his work has on his subjects.
Investing in dedicated hair and make up professionals can and will help lift your overall images, as well as save precious retouch time in post. If you are not doing it already, you can always try social media networking sites that aim to connect photographers with practicing make up professionals (or aspiring professionals) like Model Mayhem. While these sorts of sites can present their own challenges which we won't get into in this article, they can and do present an opportunity to spot emerging talent, and to begin to build links with up and coming artists.
Is getting good (and by virtue, usually expensive) make up artists on board something you do regularly, or just something you treat as an additional service if the client requests it? What make up stories do you have that have led to a great outcome on a shoot? I’d love to hear your stories and thoughts, feel free to leave them in the comments below.
[Vadim Andreev images via: SLR Lounge]