HDR Vs. Flash For Interiors And Real Estate Photography

HDR Vs. Flash For Interiors And Real Estate Photography

I know that many of our readers are real estate photographers or have at least tried their hand at real estate photography. The most common method used to create 'good enough' real estate photos is HDR: whether it is tonemapping or exposure fusion, HDR is definitely the most-used method for real estate and beginner interior photographers. In this post, I'll do a comparison between tonemapping, exposure fusion, single on-camera flash, and multiple off-camera flash, and show you the benefits (or disadvantages, rather) of each.

I've been shooting and writing about architecture, interiors, real estate, and generally everything that needs to look pretty but cannot be moved for awhile now, and it seems every time I post an article related to my field(s), there are plenty of comments debating the use of HDR and the use of flash in the comments. Flash users insult HDR users, HDR users insult flash users, everyone cuts a knee open, and everyone goes home disappointed. It is as dependable as the sun rising and setting - I honestly cannot remember any time when it hasn't happened.

So on a recent shoot, I was presented with a perfect scene to demonstrate the differences between methods, and (here's the important part) remembered to shoot it with this article in mind. I bracketed for HDR, shot for the highlights, the shadows, shot with flashes, shot with flashes again, and then moved the flashes around and shot again, just because I wanted to leave no stone unturned.

So let's get to it, shall we? I know this is real edge-of-your-seat entertainment, so hold on tight.

The Scene

Let's get a feel for what we'll be working with. I was recently contacted to shoot this neat apartment in Westwood, Los Angeles, CA for a client of mine. Now here's the fun part: I had an hour to create 10 images. That hour included unloading a huge Pelican case, scouting it, chit-chatting with the client to exchange ideas, and shooting it. I managed to finish early which allowed me to set up my little test and spend ten or so minutes on just this scene.

Here is a single exposure of the scene as my camera sees it. I dropped it on a tripod, spun the dials until the exposure meter was centered, and clicked off a frame. This is what resulted:

interior-photography-mike-kelley-  01 Single exposure.

It's about 2pm and sunlight is streaming in those floor-to-ceiling windows like crazy. No camera would be able to capture the deepest darks of that couch and the brightest brights of the exterior in one image in these shooting conditions. I'd bet my business on it.

If you're familiar with the LA, or any other high-end real estate market, you're well aware that the view here probably cost multiple millions of dollars, and letting it blow out isn't going to make anyone very pleased with the photos. So we'll need to make sure that we expose both the darkest darks and the brightest brights properly. Sure, we can just expose for the windows, but we'll get something that looks like this:

interior-photography-mike-kelley-  02

And for obvious reasons, we can't deliver that, either. We can expose for the interior:

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Which might be deliverable depending on the circumstances, but really, it's quite far from anything that I would even consider delivering. This would at least be useful as a scouting photo, but it still fails to accomplish what we're being paid to do: to show off the interior and exterior views of this gorgeous apartment.

So in order to show off this space in the best possible way, we've got a couple options. Let's start off with...

Tonemapped HDR

Loved by many, vocally hated by just as many, and used by everyone at least once in their careers, Tonemapped HDR is certainly one way to go about things. Tonemapping is what most people think of when the phrase 'HDR' is mentioned: those radioactive landscape scenes and, um, "artistic" renderings of city scenes are some popular applications for tonemapping:

Apologies to all Tomcat lovers around the world for that one. Usually, tonemapped HDRs are created by shooting three or five exposures spaced one or two stops apart, which are then merged together using a program like Photomatix. Using tonemapping can create some passable results, but the images quickly fall apart under scrutiny or enlargement. Here are the three images I used to create my tonemapped interior shot. One is, according to the camera, two stops underexposed, one is properly exposed, and one is two stops overexposed. In other words, a typical, run-of-the-mill application of HDR.

interior-photography-mike-kelley- 02

interior-photography-mike-kelley- 03

And after loading the three images into the Photomatix engine and playing with the result, this is what I was able to come up with:

interior-photography-mike-kelley-  07

At first glance, it's not the worst thing in the world. We've got details out the window, details in the interior, and we can tell what's going on. I guess if you were being paid $100 and the client expected you to shoot with a potato, you'd be in the clear. But upon further inspection, things really start to fall apart. The sky is a muddy mess with clipping everywhere, and there's no real saturation or crispness due to the overexposed frame being entirely blown out in that area. The colors in the interior are incorrect (especially from the lights - tonemapping loves to oversaturate warm colors) and the transition between the interior and exterior around the windows is a bit rough. The shadow noise is also a bit unruly at 100%, but like I said, it's not the absolute worst real estate marketing photo ever. I also spent way too much time massaging it in post to get it to look like this, and I can imagine that it's very easy to screw something like this up if you aren't very familiar with Photomatix's controls.

Exposure Fusion HDR

Another popular method for photographing interiors is to use Photomatix's Exposure Fusion program. This (in very unscientific terms) uses a different blending algorithm to create a more natural result, but at the expense of creative control, which may actually be a good thing. Exposure fusion averages the exposure across the scenes and takes bits and pieces from each exposure to create a more life-like image. Using the same base exposures, I was able to come up with this:

interior-photography-mike-kelley-  10

Which is a decent improvement from our tonemapped shot. Still, there are a number of issues with this shot. Try as I might, I wasn't able to pull out the window view to get it to look the way it really should (well-exposed, good visibility) for a property like this. I could split a few more hairs, as well: the contrast in the scene isn't really what I'd call ideal, and it's kind of muddy overall. It doesn't really scream "this is a high-quality, sharp, snappy marketing image that I'd want to print out for a magazine article to sell my expensive piece of real estate."

Again, I spent some time in Photomatix pulling and pushing the sliders to get this to look as best as I could. If you were really devoted, you could bring this into photoshop and replace the exterior scene with a properly exposed one. But unless you're getting paid a significant amount, it's just not worth the time to mask out all of those details or pull out your hair dragging the pen tool around the screen for thirty minutes to do so. As Sweet Brown would say, "nobody has enough time for that."

A deliverable shot, to be sure, given the right budget and client. But as I said, there is a lot of room for improvement. So let's try another method: the flash.

On-Camera Flash

The single on-camera flash is another approach to this type of photography that I frequently see being used, oftentimes with utterly disastrous results. There are times where it can be perfect, however: in small rooms with white walls and big windows, a little kiss of light from an on-camera flash can really help to fill things in and add some sparkle to run-n-gun real estate photography. But in a challenging situation like the one we are faced with in this post, well, I'll let you be the judge:

interior-photography-mike-kelley-  11

Okay. So it's a Xerox, essentially. All of the information is there, presented in a very ugly format. But it's there. There's some light on the scene, you can see what's going on, but...dang! That window is still long gone. My flash is already at full power, ISO 320, f8, 1/80th, bounced right into the ceiling. I'm letting some of the ambient light from outside fill in the scene to add some natural light and fill. But I really want to see that view, so what do I do? I bump up my shutter speed, which effectively puts me right at the edge of my sync speed and also kills all of the ambient light's filling effect. Which gives us this:

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So there's our view, but we have completely destroyed any sense of ambience in the interior. Gorgeous, eh? Keep in mind that the flash is on full power here. That is one dark interior, and I can't go any higher on my shutter speed or I'd cross the sync speed and lose a significant amount of flash power. I could bump my ISO or open up my aperture to increase my flash power, but again, I can't make my shutter speed any faster because of the sync speed limits, and that would negate all of the gains granted to me by bumping the ISO and changing the aperture.

That light, though...is just...so...ugly. Yuck! How can we improve it? By using...

Multiple Off-Camera Flashes

Keep in mind that I had an hour to create ten images (plus details and vignettes, which I shoot with a prime lens, hand-held usually) for a client that called me at the last minute of the eleventh hour. This was a great client, so I wasn't going to say no, and I was compensated fairly for my time and expertise. Yet I still wanted to create the best results possible given the time constraints, without resorting to HDR or shooting single exposures.

On my usual and ideal gigs, I usually shoot eight to ten images per day using multiple off-camera lights, and, often enough, I have an assistant helping out to speed things up. As you can imagine, I wasn't able to spend that much time on each image here (2-3 minutes at most). But I think that the results speak for themselves: the window view is crystal clear, the interior looks relatively natural, the colors are all correct, and the shadows and transitions are natural and smooth, unlike all of the other methods I've touched on. I will admit that I cheated a bit here: I had to crop out the edges of a pair of umbrellas and crop down from the top of the frame to conceal a minor hotspot. I pulled some shadows and pushed some highlights in Aperture, and of course added the usual contrast and saturation. In reality, I spent no more time in Photoshop/Aperture caressing this image than I did on the HDR images. All things considered, however, the minor cropping and 'cheating' here produces a much better result:


Of course, it's going to take time to be able to effectively light a dark interior in a way that captures every necessary piece of information in order to entice potential buyers. It's not an overnight solution, and there is always room for improvement. I'm not 100% happy with the quality of light that I created in my final image here, but I spent all of ten minutes on this scene for results that, to me, appear to be the clear winner in the quality and deliverability categories. If I had more time I'd love to play with the composition, different lighting setups, using scrims and cookies, and all of that fun stuff to make a really killer image. I might even kick around for a few hours until the sun started to set to get an amazing twilight shot, but alas, I did not have that liberty on this shoot.


Four methods, all of them producing unique results. Do I believe that HDR and on-camera flash have their place? Absolutely. If you are just starting out, it might help to ease into interiors and real estate photography by using HDR to learn how to compose, get comfortable with the dynamic range and limitations of your camera, and realize how they can be improved. From there, slap a single flash in the hotshoe and master that. It might be ugly for awhile, but it will only get better in time. From there, I'd suggest making the jump to off-camera lighting. Can you create great images using HDR and exposure fusion or other methods that I haven't mentioned here (for example, manual blending in Photoshop)? Yes, and people do. I may or may not think that those people might be insane due to the amount of time they end up spending in post, but they do. I also enjoy the fine control I can have over a scene when I am the one who is creating the light and mood, rather than being the one who is trying to work within a set of boundaries imposed on me by the scene. The more control I have, the better, but that is another article for another time.

If you're on a time limit and don't feel comfortable juggling five or more speedlights, then by all means get familiar with HDR and its Exposure Fusion engine. You'll need to know the limitations of the program and what kind of scenes it will struggle with, such as the one in this post. But don't let me mislead you: there are many situations in which HDR can be applied and used to great effect, it's just that there are some situations where it definitely would not be my first choice.

Everyone has their preferences, and I've tried to lay out each method in an unbiased format so you can make your own decisions about how you shoot your interiors or real estate photography. But for me, when it comes to quality, my time, and pleasing my clients, it's off-camera flash every time. Do note that architectural and commercial photography differs greatly from real estate photography, and a bit beyond the scope of this article.

Here's a side by side comparison of HDR and Flash, to wrap things up. Note the snappy contrast, which was only bumped the slightest bit in Aperture. The lack of bloom around the windows, the smooth transitions, controlled dynamics and life-like colors of the flashed version when compared to the HDR version.

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If you would like to see more of my work using off-camera lighting techniques for real estate, architecture and interiors, head on over to my website at mpkelley.com or check out the strobist article detailing some more of my techniques and work. Those should give you a good idea of just what is possible with lights when it comes to shooting this genre of photography.
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Previous comments

Anders, it sounds like we agree. My original point was that they both have their merits, and HDR should not be viewed as the devil nor mis-represented by showing inferior results. The clients I work for will not permit 10 minutes onsite per image x 20 images per image = 200 minutes. I don't get 3-4 hours onsite to photograph one property. Everybody agrees that Mike's final multi-flash image is beautiful. Mike is an expert with that method. Unfortunately, the onsite time that Mike tells us that it required is not available from many clients.

 "You're rigging the contest to give an advantage to the multi-flash competitor."

This was my entire point-- I used "13 minutes on site and 2 in post" as an example to show how your time constraints benefit one type of shooter over another.

"And Mike spends more than 2 minutes in post per setup, according to his own writing."

Does Mike need to spend more than 2 minutes per shot on every shot?  I can't speak for him, but I doubt that's often necessary for him.  Guys like Scott Hargis do as much as they can on set so they can spend as little time as possible in post.  Often times, a multi-flash shot can be so spot on that it doesn't need to be touched in post-- just convert to jpeg and send to client.

I ran your images through my processing and this is what I came up with. Bare in mind that I was using low resolution jpegs so I don't have the same amount of information I would if I had used raw. From my experience,I would have used more exposures. Typically for such a wide dynamic range (and to ensure I capture as much information as I can) I would shoot this with about 7-11 exposures at 1EV separation.

I agree 100%. 7-9 works well if use Enfuse GUI and then apply sharpening, some saturation and a curves adjustment and you can make it perfect with ought the time necessary to set up off camera flash, and with under 5 minutes of editing time after the fuse. check out some examples here http://www.spacecrafting.com/  or http://www.facebook.com/pages/Spacecrafting/183695228566?fref=ts

Ryan - I think you're getting better than 'good enough' results with your interiors considering the time constraints imposed by our industry. Maybe it's something that only a fellow property photog would notice, but one easy improvement would be to have your verticals vertical.
Regards.....Jon http://www.propertyshoot.com

Oliver Oettli's picture

 And yet it also has this unnatural HDR feeling that turns me off.

Very interesting.  Could you share a picture showing where you placed your flashes in the room?  Or mark the spots in one of the images above?

daniel mcguire's picture

Great tutorial. Be curious about your flash placement, type of units, etc... Thanks very much. I learned something here.

Oliver Oettli's picture

HDR is a success story. All amateur photographwers love it and want to know how it works or use it themselves all the time.
All. The. Time.

Barely anyone seems to see how unnatural HDR images look. They all havr the same effects, the same unnatural feeling, the same strange white borders around dark objects and for me its a turn off and a also a bit a "oh look, he can't take good pictures, he's just good with photoshop".

I adore your work MIke. It has quality and class and after all, it looks natural. Yes you can see there's flash used and maybe some Speedlights have been erased on photoshop. But that's a thousand times more natural then making couches in a room without any direct light looking as bright as the sunlit pool in the garden as you see on HDR shots.

I may have a strong opinion, but that's just how I feel about that PS Toy.

You're thinking about badly done tone-mapping. HDR is not tone-mapping.

A HDR image is completely unusable, in the same way a RAW image is completely unusable. They both need to be converted to some form of viewable or printable file, and all the techniques that can be used for processing RAW images can be used for processing HDR images.

You've basically said that "all images that capture more than 11EV DR look unnatural". Yeah... no.

"All amateur photographwers love it and want to know how it works"

The key word here begins with an "a".

Articles like this are gold!I've been a people shooter for the most part, and it will always be my passion and joy, but I'm starting to expand into other areas such as real estate and products. The clear passion you bring to your own work, along with great advice in articles like this, inspires me to keep branching out while setting a standard of excellence in the process. Thanks Mike!

Really interesting article... I reckon that (as allways!) there is no 'hard and fast' rule regarding interiors... a combination of all the techniques works for me... sometimes using off cam flash, always using exposure fusion when there are contrasty scenes (windows for example). NEVER using on camera flash (!)... great piece with some interesting comments too!  thanks, Mark

Frank's picture

Those who want to knew how to use flashes for real estate should check out Scott Hargis. He has videos and a book I think he has been featured here before.

Great article.  I still dont get this "HDR" wave.  As a commercial photographer with many architectural clients, this HDR stuff would never pass.  I also dont consider "bracketing and then cliking "go" in some software" to be professional photography - sorry.  Learn how to use light and expose properly.

Scott Hargis's picture

I think the key is to be in charge of the process. If you've got a solid pre-visualization of what the final product will look like, and a detailed road map of how to get there, then you're doing it right. It's as simple as that.
Whether that means lighting, blending, or a combination of both doesn't really matter - what matters is that the photographer is in the driver's seat and has a plan that's being fulfilled by whatever techniques are appropriate.

Doing it wrong would be dumping a bazillion brackets into a digital meatgrinder and hoping for a nice photo to come out the other end.
Similarly, if you're doing HDR because you don't really know how to light things, then you aren't in charge. You're doing HDR because you have to. And of course the opposite can be true, too. If you don't know how to blend exposures, then you can't really say that you're "choosing not to".

Personally, I find even really good Photomatix/Enfuse/HDR images to be lacking. Color fidelity seems to be very hit-or-miss, which would be a deal-breaker for most of my clients (I've taken plenty of clients away from other shooters who couldn't deliver accurate colors consistently). And there are the usual issues with mid-tone contrast (or the lack thereof) and halos, etc.
I just find it hard to accept the idea of turning my vision over to someone else's algorithm, in order to be realized.
If it truly can't be lit, then I think the best approach is a manual blending of two or more exposures using Layer masks in Photoshop.

All that said, however, the big hurdle that simply cannot be cleared by any amount of software is the notion of manipulating the light. HDR, RAW image processing, blending, and all the other methods of compressing dynamic range are ultimately limited to "massaging" the existing light. And if the existing light is crap? You get massaged crap. Only by introducing (and subtracting) light can you demonstrate texture on a surface that is showing up "flat" in the ambient light environment.
Photographers who eagerly embrace these concepts in the studio seem just as eager to condemn them when used for interiors, but it's possible to sculpt the light in architectural interiors just as we do when shooting headshots. You wouldn't rely on HDR to shoot a fashion model (even if it were possible) because what about hair light? Rim light? Key/fill light? Background light? Etc.
We do exactly the same sorts of things when we light interiors.
Of course, badly lit interiors are just as hard to look at as over-cooked HDR is. Which brings me back to where I started: the debate should not be "HDR vs. Lights"...it should be "Repeatable Result vs. Good Luck".

Simon Whitehead's picture

 I couldn't agree more, Scott. Pushing and pulling our exposures to get small amounts of detail back is something we all do, but to take this to extremes to try and simulate detail that wasn't captured initially will never look as convincing as a properly lit subject, and attention to detail is what separates 'good enough' from 'outstanding'

Marius Budu's picture

I literally started to laugh uncontrollably when I read this: "I guess if you were being paid $100 and the client expected you to shoot with a potato, you’d be in the clear." - Great article and love the dash of humor ;)

Gary Martin's picture

I despise HDR..Flash all the way

trevor boller's picture

Yes, Next time please send a sample of your light strobe set ups. Im slowly switching over to more strobes. Never a fan of HDR.

Nice article! Thanks for taking the time and effort. I'm shooting RE and the client has specifically requested HDR. Nobody in this market (that I've seen so far) is willing to let a shoot take the necessary time (or budget) for quality photography. It's all run-n-gun. I'm awfully tempted to shoot in-camera HDR along with my brackets and pick the best thing.

Ilija Veselica's picture

Mike, this is a great article. I've been following your work for a while and you really do an awesome job. I have used HDR technique for a while and I have never been pleased with the results because of that unnatural look on the photos. The only HDR technique I use is only manual blending in Photoshop. I know it's time consuming but in the end you have natural colors. In some cases, when contrast is extremely high, it's just not possible to use HDR and you need to use flashes. For example, when taking a photo of window with curtains in the summertime when exterior is really bright. In that case, natural transition between outer and inner light can almost never be achieved with HDR (at least I haven't found way to accomplish that).
Of course, there are situations when HDR is a better option but I definitely PREFER multiple off-camera flashes.
Here's example of my work I did with 500w x 2 flashes on full power:




Great article.. a lot of people were asking about the placement of lights. There is a great online course (not free but well worth the price for about $200) where the photographer / instructor Scott Hargis takes you through many different on location shoots and different scenarios using multiple flashes.. it really demystifies a lot if you want to learn about lighting for architectural photography. I make nothing for the referral but anybody who wants to learn will really benefit from this great course, http://lightingforrealestatephotography.com/

Great article, and great website Mike (really like the before and after sliders)! I know this is a "it depends" question, but how many hot shoe flashes do you typically use to get the job done? Are you always using hot shoe flashes, or do you switch to strobes for say exteriors? (I have two Paul C Buff Einsteins)

Great article, thanks!


I personally dislike how the windows look in the final flash version. It looks very fake and underexposed to me. I understand wanting to see detail, at least for real estate photography but this seems excessive. Anyone else?

Vincent DeWitt's picture

Very, very well-written, informative article. I've been using lights to photograph hotel rooms and am considering HDR; now I know that both have their uses. One question: can small kicker lights be used in conjunction with HDR, for hotel rooms?

Hi Mike. thanks for the contribution of knowledge. I appreciate it.
Hey I am curios. Do I summarise correct here in that you set your camera at f8, Exposed for the view, then did multiple off camera flash pops for the interior?
Are the flash pops set to ETTL? if not what power? How did you post process? Did you use photoshop masks set to the "lighten" option?

Just thought I'd throw this idea in. How about the best of both worlds. This is working for me

Set camera on tripod in position so as to have straight upright lines.
Use F 8.
Switch to live view and enable the histogram in the viewfinder.
Spot focus the camera (Canon 5D uses the centre of the frame) on the window view and expose accordingly making sure no highlights are clipped.
Compose the shot.
Take the exterior view shot.
Set the focus on the mid point of the frame then switch to Manual focus.
Dial the exposure time up so that the histogram is balanced in the middle.
Take the interior shot.
Take off camera flash shots painting any darker areas with ETTL powered flash.

Bring all images into Lightroom
Export images to Photomatix Pro.
Use my interior real estate preset in Photomatix Pro.
Export back to Lightroom.
Develop using my Photomatix recovery preset.
Touch up any fine area’s with the exposure brush tool if neccessary.

Done :)

Jerry Suhrstedt's picture

I read somewhere that the reason most photographers don't use flash is because they are scared s**tless of using it. I agree. I was too. Then I dove in and really studied, tested, studied, tested and now I can't imagine not using flash.

I shoot architecture and when shooting interiors, flash wins out every time. It just plain looks better. Especially when trying to capture exterior windows. All the local yocal real estate photographers run & gun with HDR, and charge $150 per house. Because of my portfolio, and the extra work I put in to it... I'm getting better clients, and higher pay.

Do your research, and do the extra work. It will most likely include flash.

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