Amy Lynn is a 24 year old photographer from Nebraska who wanted to do an institutionalized themed shoot for a long time. Right before Halloween, she decided to finally make it happen by heading to local thrift shops in search of the right materials to match her vision. The BTS video captures the whole process and the final results are more than awesome.
FS: What inspired you to do this photoshoot?
Amy: "I'd come up with the idea a while back to do a mental institution/insane asylum fashion shoot and figured October would be the perfect time to shoot in and release it for Halloween. Over the past year I kind of got caught up in the daily grind of taking on jobs I wasn't passionate about or that didn't give me the creative freedom to do my art and experiment just to pay the bills (every artists eternal struggle) and I really wanted to push myself to create again.
(Random fact: when I heard the song Berzerk by Eminem, his Marshall Mathers comeback song, I was inspired to name this shoot after it, as I was using this shoot as sort of my comeback to shooting my art again. Plus the word berserk was totally perfect for it.) "
FS: Can you share some of the technical information on how you created that feel and look of asylum?
Amy: "I was inspired by the three attached images I'd found on Google to create a harsher lighting effect that would give the feel of light coming in from barred windows. So I researched info on Cookies (short for Cucoloris), and cut a cookie out of some basic black foam board to imitate the pattern of barred windows, and put that between the key light and the subject. It was my first time using a cookie, but have used them twice since. They can really add an awesome effect to an image, make a light source look more natural, or give a set the effect that you are shooting in an entire room with windows instead of just a two walled set, or a seamless backdrop. Plus the pattern possibilities are endless.
I made the set out of 4 cheap particle boards, I covered in quilt batting and white sheets, and used a staple gun to attach the covering and to create the padded wall look. All the props and clothing I found at thrift stores and vintage shops around town. "