Photographers are creative entrepreneurs. As creative entrepreneurs, most of us aspire to monetize our craft and make a living as artists. In order to run our businesses efficiently, it’s important to have tools and systems in place. If you’re a single person operation, it can be overwhelming at times to think about all the things that go into running your business that aren’t “photography,” including but not limited to marketing, bidding, invoicing, making phone calls, sending emails, networking, upgrading equipment, and higher education to name just a few. Without systems, it’s easy to get off track.
That title might sound a little bit backwards to most of you, but it is not. I know many professionals feel you shouldn't do any photography for free, especially after you have worked your tail off to get to a point where people will pay you to make images. However, even as a full time professional photographer, I actually do a lot of free work. But I do it only on my owns terms, and do turn down many offers.
The FTC seems to be continuing its watchful eye on sponsored posts via social media as influencers and celebrities get paid to post about their favorite brands. So beware if you are one that is taking products or collaborating with a brand as an ambassador, or simply as a partner. As photographers, many of us bring on relationships with companies and camera brands without knowing the rules fully. Not disclosing these partnerships can result in fines from the FTC.
For me, food photography has to be one of the most complex and technical types of photography in the industry. The ability to bring life and attraction to something you need to convince other to eat is pretty impressive. Steve Giralt has done the impossible by creating one of the most outstanding examples of a deconstructed burger I have ever seen.
The original Game Boy is one of the most iconic gaming systems of all time and as such, continues to inspire the internet to utilize both its aesthetic and its hardware in new and creative ways. There's just something about it, the weight, the feel of the buttons, watching the Nintendo logo scroll down that screen when you first boot up a game, that can't quite be described if you weren't able to experience it as a kid. That same nostalgia is what led Gautier Hattenberger to give his old Game Boy a breath of fresh air.
In this video from Aputure, Director of Photography Julia Swain is invited to share her techniques for lighting a dinner table scene, which are common to film productions, but also have applications in the corporate and documentary video world. After the video, check out some of my own personal examples from lighting a similar setup, but instead for a corporate roundtable with an all black background.
Let’s be honest with ourselves. We don’t always need to bring four or five lenses, two camera bodies, and a portable lighting studio with us every time we leave the house. Sometimes it makes sense to own a lightweight secondary grab-and-go day pack that offers more than just camera storage. In this article I take a look at the Mountainsmith Spectrum, a $90 split-use backpack that’s ready to rock.
Most photographers have a tripod laying around, but tripods and overhead shots don't always mix well. If you've ever tried taking an overhead shot with a tripod, odds are you have had the legs get in the way. One way to get around this problem is to use an overhead camera jib, and YouTuber Energy Researcher has crafted a great DIY version that works well and is extremely budget friendly.
Science meets art once again. Abe Davis, a computer science PhD student at MIT, recently published a research about interaction with the objects in videos, by measuring and mapping the vibrations of their movements. His project, which he developed with Justin Chen and Fredo Durand, and patented by MIT, aims to be used both in engineering and videography.
The latest list of inductees to the 2016 class of the International Photography Hall of Fame reads like a who's who of top tier photographers and industry pioneers. Gracing the list are the likes of Annie Leibovitz, Sebastiao Salgado, Ken Burns, Tom and John Knoll, Ernst Haas, and Steve Jobs. Wait, what? Steve Jobs?
Most of us are familiar with Drew Geraci’s work even if we don't recognize his name. Geraci is the owner of District 7 Media and is the man behind the time-lapse material seen in the opening sequences of Netflix’s House of Cards, PBS's Frontline, and three NFL's Superbowls. As one of the most talented and influential time-lapse producers in the industry, Geraci again pushes boundaries with “China: A Prisma Tale,” a motion time-lapse processed within the Prisma App.