Five Useful Tips to Help You Find Your Brand

Five Useful Tips to Help You Find Your Brand

There is such a lot of talk going around about branding. But what exactly is your brand, and how do you use it to help you reach a wider audience and market your photography? Your brand is the core of your marketing, the central theme around your photography. Your brand is not your logo or your company name, unless of course you are Apple or Nike.

Every Plugin From the Nik Collection Is Now Free

Every Plugin From the Nik Collection Is Now Free

Nik software is one of the heavy hitters in the Lightroom and Photoshop plugin world. They are so big that in 2012, the company was bought up by Google. After Google's acquisition, they lowered the price for all the desktop plugins and made their mobile app (Snapseed) free of charge. Now, four years later, Google has decided to bring their desktop plugins into line with their mobile application by making all of them free.

Fstoppers Reviews Go Pro: Studio Beauty Video Training

Fstoppers Reviews Go Pro: Studio Beauty Video Training

Beauty photography is a very technical genre. It requires substantial lighting knowledge, as well as interest and taste for the subject photographed, and a solid team of creative professionals. The learning curve can be quite steep. Therefore having someone teaching you the ins and outs for the genre is crucial if you want to make beauty your specialization, and save years of learning on your own. Lucky us that is exactly what Julia Kuzmenko offers through her latest video training: Go Pro Studio Beauty. This week only, Fstoppers readers save $50!

Ex-Apple Creative Director and Lifestyle Photographer Gives Inspirational Tips

Ex-Apple Creative Director and Lifestyle Photographer Gives Inspirational Tips

In this new episode of Adorama’s “Through the Lens” web series, lifestyle photographer and one-time creative director for Apple, Michael O’Neal, is featured. In the brief five-minute video O’Neal recalls his motivation for moving on from a coveted job at Apple and going out on his own to work for himself. He reveals what draws him to photography, inspirations for his sought after talents, and where he’s heading next.

Fstoppers Reviews the Professional-Grade Tamrac G-Elite G26 Photo Backpack

Fstoppers Reviews the Professional-Grade Tamrac G-Elite G26 Photo Backpack

When Gura Gear was absorbed into the Tamrac brand in late 2015, the beloved Bataflae photo backpack was left without a home. Without hesitation, Tamrac introduced the G-Elite line that improved upon the genius butterfly-opening backpack design of the original Bataflae and was launched in two sizes: the G32 and the G26. Over the past few months I’ve been running around with the G26 version and it is without a doubt the best backpack I’ve ever used.

How Ansel Adams Captured Images as He Saw Them

How Ansel Adams Captured Images as He Saw Them

In this video essay, Evan Puschak aka The Nerdwriter explains some of the techniques Ansel Adams used to achieve his technical and esthetic mastery. Using visualization and some other relatively easy to learn techniques, Adams learned to bring what he saw in his mind's eye to his photographs (yes, I said "easy to learn," but hard to master). It was Adams' commitment to taking photographs, with intent, that made him a master artist and led him to develop the tools he needed to bring his images to fruition.​

Fstoppers Reviews the Sony a6300, a Small $999 Camera that Commands Big Respect

Fstoppers Reviews the Sony a6300, a Small $999 Camera that Commands Big Respect

In early February, Sony unveiled the a6300, a follow-up to one of the best selling interchangeable-lens cameras of all time, the a6000. The updated a6300 features an APS-C 24.2-megapixel CMOS sensor, 4D Focus system with 425 on-chip phase-detection points and 169 contrast-detection areas, 11 frames-per-second burst shooting, and 4K video recording without pixel binning. Along with many other similar features that are available on Sony’s flagship a7II-series cameras, but with a price tag of only $999 (body only), this is one of the most feature-rich prosumer cameras ever released.

The Entire 'Photographing the World' Behind the Scenes Wraps Up In New Zealand

The Entire 'Photographing the World' Behind the Scenes Wraps Up In New Zealand

We have finally made it to the end of our behind-the-scenes series of Elia Locardi's “Photographing the World” tutorial. In episode 18, we continue our travels through New Zealand as we hike out 4 miles to the base of Mount Cook for an interesting astro photography lesson, the team celebrates the end of this trip with a skydiving session in Queenstown, and Lee and I say our final goodbyes to Elia and Naomi Locardi.

Pushing the Sony A7RII's Dynamic Range Using Capture One, Photoshop and Luminosity Masks

Pushing the Sony A7RII's Dynamic Range Using Capture One, Photoshop and Luminosity Masks

Recently, during my annual trek to Las Vegas for WPPI (wherein I arrive in the city of sin and proceed to actively avoid going to the actual expo because I book too many other things), I found myself in the deserts outside of Vegas with a Sony A7RII, a few bits of glorious Zeiss glass, no modifiers or lighting of any kind, and Renee Robyn as my model. Welp, guess it was time to see what Sony's dynamic range claims were truly about then.

Instagram is Likely Changing for the Worse, Get Over It and Adapt!

Instagram is Likely Changing for the Worse, Get Over It and Adapt!

As many of you have seen and made clear on your feeds across various social networks this week, Instagram is changing its algorithm and from the looks of it, possibly for the worse. Chronological feed to curated feed is the proposed plan for the Instagram team in hopes "to show the moments we believe you will care about the most." How exactly will they know what I want? Facebook seems to do pretty well in retaining users so they must be doing something right for the majority. Now what does that mean for us photographers and professionals? Who knows but change will come so adapt and get over it!

Pages