If you’re like me and live in a town of 1,300, marketing is the most difficult aspect of business you’ll encounter. Marketing with conventional methods is often extremely difficult or even impossible. In this article I will outline some conventional and non-conventional ways of marketing yourself in a small town.
Expanding upon the high-end manual focus line of Milvus lenses for DSLR cameras, today Zeiss announced they are adding three new additions. These new lenses — a 15mm f/2.8, 18mm f/2.8, and 135mm f/2 — will feature the same solid optical quality housed within a beautiful barrel design that the Milvus line is known for. Created for both high-resolution photography and videography, the new lenses will begin shipping at the end of October.
I'm a portrait photographer. I think that is pretty obvious by my portfolio being completely full of people photos. The nature of the portraits I shoot varies from time to time, but ultimately I make images of humans almost exclusively. Being specialized is great, and even critical, according to many, in regards to creating a photography career. There really isn't any doubt it in that. However, don't let that specialization bar you from ever trying out other types of photography.
Self-portraits, unlike selfies, are not always easy to make. They are not a cry for attention or a showcase of your physical beauty. Self-portraits are a learning curve and experimental field for the photographer who is willing to bare his soul in front of his own lens, like Van Gogh and Rembrandt did before for their paintings.
It all started last year when Patrick and I flew around the world twice to create Photographing The World with Elia Locardi. We documented our entire three months of travel and edited it all down into 16 behind the scenes episodes. Earlier this year we created a behind the scenes series with Joey Wright covering our Swimwear Photography tutorial. These series have been so popular that we've decided to continue them.
Developing an idea for a memorable photoshoot is not an easy task. It involves concentration, creativity, discipline, managing skills, and much more depending on the type of photoshoot. Often, we start with a barely visible image in our head. But having a strong sense what we want, will help us develop it into a final, achievable visual. An inspiration is a crucial part of this algorithm. Everything can serve as an inspiration: from a dress to a hair color you saw on someone; from music to a movie you watched last night; from a color at the shop counter to a tree in your backyard. When you have something realistic to build your theme upon, things get easy. But what do you do when you have no idea where to shoot it? Your mobile phone can be your savior here.
High-end beauty photography requires images to be as close to perfection as humanly possible both in camera and in retouching. There's often a myth circulated that beauty editorials are so heavily Photoshopped that they are in essence all Photoshop. This is simply not the case.
As photographers and people in the visual media industry, we need to make our work accessible across the platforms we and the people who like photographs (everyone) browse and use on a daily basis. We need to be marketing-orientated to take our careers and what we do to the next level, whether the next level is to shoot more weddings, booking more fashion gigs, or being the go-to person for professional portraits.
The clear night sky under a new moon is almost always the same brightness in the same location. I have blindly put my camera on ISO 6400 as a result. But after having read somewhere that Sony supposedly builds sensors that are ISO invariant, I wanted to test this claim with my own Sony-equipped Nikon D750.
I’m a huge advocate of gelling your flash. It’s one of those things that a lot of photographers just discovering off-camera lighting will often fly right past without much thought (I know I did). Even after you get that first stack or plastic bag of gels, knowing how to apply them can be a little intimidating. Enter Michigan-based Photographer Rob Hall’s expert instructions on how you should or could be using your color temperature blue (CTB) gels.
Traveling as a photographer can be difficult. The issue we always seem to encounter is a lot like G.A.S.; we want to have the right lens for every shot, and we don't want to miss out. The key to circumventing this issue is planning. While some of the best shots can be unexpected, you have to have an idea of what you're looking for. When planning my recent trip to New York City, I had to find a way to pack the camera gear I wanted for a variety of work in a small, comfortable bag. Enter the ThinkTank Photo Turnstyle 20, the best small travel bag I've ever seen.
Continuing their approach of creating high-value products that people can’t seem to get enough of, Sigma has introduced a whole new line of CINE lenses specifically designed for cinematographers. The new lenses come in three different categories: the High Speed Zoom Line, the FF Zoom Line, and the FF High Speed Prime Line. In total, eight new CINE lenses have been announced and we have all the details right here from the announcement.
In an industry where product differentiation is tough because everyone has to meet similar standards, G-Technology continues to show that it can innovate on top of simply promising higher-quality products. Through partnerships with companies that creatives work with every day (such as RED Camera and Atomos), G-Technology continues to help filmmakers and photographers at every step of the creative process from capture to delivery.