If you've been on Facebook or hopping around YouTube's popular videos lately, chances are you've seen the video advert for the "Squatty Potty," a step stool used to make, well, going poop much easier on your body. Sound like a tricky concept to sell? See how a team of creatives turned an ad about a dookie-easing product into an Internet sensation.
I have to give it up to the founders of the product, who despite their initial concerns with not understanding the vision, went forward with the concept of a unicorn that craps rainbow-colored ice cream. I think the first time I saw the ad I was genuinely confused, thinking it was some kind of spoof or humorous content posted by CollegeHumor or something. I watched on though, and the humor and ridiculousness held my attention to the very end, where I discovered that it was in fact a real product. Well done by the writers and producers, indeed.
It's kind of a testament to what a high production value and a large team can do for a commercial video project, even for one that is a product that came from a small, family business.
For those who haven't seen the video, join the other 5 plus million who have.
There's another behind-the-scenes video coming soon all about the creation and operation of the unicorn, so keep your eyes open for that soon.