We’ve all felt the undying anticipation for this day to finally come, so without further delay let’s get straight into the details. For your safety and the safety of those around you, please remain seated with your seatbelt fastened.

Canon's RF lenses are certainly spectacular, but they are also quite pricey. Samyang's new AF 85mm f/1.4 lens is quite affordable and seeks to fill the ultra-popular fast 85mm role for lots of photographers. Can it hold its own against more expensive options? This great video review will show you everything you need to know about the lens.

Fujifilm’s new GFX 50S II is the company’s most affordable medium format camera, but does the performance make it a worthwhile purchase when there are full frame cameras available with similar resolutions? This review seeks to find out.

There are a ton of speedlight modifiers on the market today. Some utilize the miracle material we call Velcro, others use rare-earth magnets to affix their product to your flash. Photoflex takes a more traditional approach with their latest speedlight modifier by developing a collapsible octobox style modifier specifically designed for speedlights.

No doubt, a 50mm f/1.8 lens (a nifty fifty) is a lens that almost every photographer has a place for in their bag. If you are looking for such a lens for your Sony camera, check out this great review of the Samyang AF 45mm f/1.8 FE lens for Sony E mount cameras.

In the world of drone photography, it’s hard to remember that there are players in the market that aren’t DJI. But maybe you are in the mood for something different. Maybe you’re just starting out. It might be worth it, in that case, to check out a few other options.

The Nikon 35mm f/1.4 lens has been creating a lot of buzz, especially among those looking for something different from the usual clinical sharpness modern lenses tend to offer. If you’ve been on the lookout for a lens with character, this one might be worth a look.

If there is one thing Sony shooters certainly do not have a dearth of, it is wide-aperture 85mm lenses. And with all the options, you might be wondering which one is right for you. This excellent and comprehensive video review breaks down the features and pros and cons of each choice.

It seems counterintuitive; after all, we're all here because we love photography for one reason or another. But one common habit that almost all of us fall prey to at one time or another can lead a vicious circle of unhappiness stemming from what should be a satisfying hobby or profession.

Fuji's medium format mirrorless line has rewritten the market, bringing its price range to the point that it competes with upper-end full frame options and offering photographers an entirely new format to choose without breaking the bank. The latest in the series is the GFX 100S, and this great video review discusses the camera and the sort of image quality you can expect from it.

Blackmagic fans have been eagerly awaiting news of the 4K production camera, as well as test footage shot with it. Today Blackmagic confirmed they are in the final stages of testing the camera, and released several gigabytes of ungraded 4K footage to the masses for blanket toying with. Though we didn't grade or otherwise edit the footage other than what you see here, we encourage you to give it a shot!

Modern cameras are much more than light-tight boxes for capturing images; they are small but powerful computers that offer an array of capabilities for photographers. Here are five features that every modern camera should have.

Of course, it's possible to capture great landscape photographs without multiple filters, but purists like getting things right in camera. To do that, you're going to need not just a single filter, but a filter system.

No doubt, camera equipment can be quite expensive, particularly if you want the best of the best. But what if you go to the other extreme, using the cheapest possible equipment you can find? This fun video follows a photographer as he goes on a shoot with the cheapest camera he was able to purchase on Amazon.

We have seen a move toward lenses that make smart compromises to reach more affordable price points in recent years, and that trend has made its way to first-party manufacturers. For Nikon mirrorless shooters, there is the new NIKKOR Z 28-75mm f/2.8 lens, and this great video review takes a look at the sort of performance and image quality you can expect from it in practice.

Olympus has started 2020 positively with the announcement of two cameras and a lens. I had the chance to test-drive the pro camera in Costa Rica to give you a full rundown.

85mm is the classic focal length of choice for portrait photography, and in the past few years, we have seen an influx of high-quality f/1.8 variants that are significantly more affordable than their f/1.4 and f/1.2 cousins. This excellent video review takes a look at one such lens, the Nikon NIKKOR Z 85mm f/1.8 S.

Camera cages aren’t just for filmmakers, and now that prices have come down, is it worth considering?

As Nikon's mirrorless line is still in its infancy, you might be wondering what lenses you can expect from the company in the coming months and years. Nikon just released their latest lens roadmap, indicating that the company expects to have 23 lenses in its Z series lineup by the end of the next few years.

Is it possible that gear that costs you more can end up costing you less? Let’s explore.

Bird photography is a challenging genre that often requires extremes of gear, particularly when it comes to lenses, where you often need very long focal lengths and wide apertures in order to reach the birds and keep your shutter speed fast enough to freeze them. So, is the versatility of a zoom lens better, or should you opt for the wider aperture of a prime? This great video features an experienced bird photographer discussing the pros and cons of each.

In the world of photography, creativity often hinges on the control of light and focus. One powerful tool that grants photographers the ability to manipulate these elements is "Aperture Priority" mode. This enlightening video delves into the realm of Aperture Priority mode, unlocking its potential to enhance your photographic journey and show why it's such an important tool.

The Canon EOS R50 is here, and it brings with it a lot of Canon's advanced mirrorless camera features at a very affordable price. This great video review takes a look at what you can expect.

As shutter speed is the limiting factor in taking pictures of the night sky, we often seek out more expensive lenses that open up that bit more or check Fstoppers if there’s a new low-light, high-ISO king of cameras on the horizon. But what if I told you that there’s a device you can use today, with the camera and lens you already have, that has the potential to capture places that are light years away from Earth?

After 16 typhoons, three landslides, two major road closures, a frightening earthquake, and countless near-misses, the ocean finally exploded into life for daredevil surfers in Kyushu, south-west Japan. I was there to capture it all with my Canon EOS R5.

Leica's newest, versatile mirrorless body has some impressive specs, but is it worth the money?

Fast glass is more affordable than ever before, with brands pushing quality and lowering prices to attract photographers away from the big names. But how good are they?

"Nikon Corporation is pleased to announce the release of the Quick-Draw Strap and the Quick-Draw Strap S, two new products developed in cooperation with world-renowned American camera accessory manufacturer, BlackRapid." That's right! Nikon is going to be pushing a new strap into the photography market. This is pretty exciting, minus the fact that I finally just bought my BlackRapid.

Fuji’s X-T10 series has always been a favorite for its compact size, classic aesthetic, and affordability. Now, the X-T50 is here, bringing with it advanced technology from the more expensive X-T5, including a 40 MP sensor and in-body stabilization.