Canon has set its sights on a lens many photographers have only dreamed about: a high-speed, mid-range zoom with impeccable optical quality. With their recent patent for the RF 70-150mm f/2L IS USM, Canon appears ready to push boundaries in both image quality and innovation.
Sony is preparing for a major announcement this November, promising new additions that could reshape the professional camera market.
It’s that time again when my brain starts to ponder the endless question: What would be my idea of a perfect camera?
Canon's RF 50mm f/1.4 L VCM Lens brings a new layer of versatility, promising exceptional sharpness, impressive low-light performance, and features tailored to both still and video work.
The Canon RF 70-200mm f/2.8 L IS USM Z lens promises new features and updated optics that make it a strong contender in the high-end telephoto market. Its robust build, range, and precision make it particularly suited to professionals who demand consistent, high-quality performance across various settings.
The 24-70mm lens has often been labeled as the “boring” option, sandwiched between the extremes of wide angle and telephoto lenses. But this lens, rather than being uninspiring, could be just what you need.
The Fujifilm X-M5 strikes a balance between compact convenience and advanced features, making it ideal for both new users and seasoned photographers looking for a lighter option.
The Tamron 90mm f/2.8 Di III VXD Macro lens is a versatile option for those who need high-quality macro capabilities in an affordable package. This lens is a remake of the original model for DSLRs, bringing updated features and enhanced performance that make it a strong contender.
Nikon, a brand with a long history of quality in photography, continues its growth in the video market today with the development announcement of a new NIKKOR Z 28-135mm f/4 PZ lens with filmmakers in mind.
Black and white photography can challenge your perception of light, contrast, and composition. If you’ve ever wondered whether the lack of color could make your images more compelling, here's a look.
Apple has announced its latest MacBook Pro lineup, featuring the powerful M4 chip family and the addition of Apple Intelligence, a new feature focused on enhancing privacy and personal productivity through machine learning capabilities. The new models, available in 14-inch and 16-inch sizes, are now offered in both space black and silver finishes. Preorders are open, with availability starting November 8.
Apple has introduced the M4 Pro and M4 Max chips, rounding out its M4 family designed to power MacBook Pro laptops and other Mac models. These chips, built with second-generation 3-nanometer technology, promise improved performance and efficiency compared to previous generations, specifically catering to professionals and creative users with advanced processing needs. M4 Pro and M4 Max also bring Thunderbolt 5 connectivity to Mac for the first time, enabling faster transfer speeds and expanded memory capabilities.
The Panasonic Lumix S 18-40mm f/4.5-6.3 is a compact and lightweight lens designed to be an ideal companion for smaller full frame mirrorless cameras. It pairs especially well with models like the Lumix S9, creating a portable setup that’s easy to carry around for travel, street, and everyday use.
Sennheiser has introduced the Profile Wireless, a versatile, two-channel, 2.4 GHz microphone system for creators and videographers. This all-in-one system connects to a wide range of devices, including mobile phones, cameras, and computers, and can be used in various configurations, such as a clip-on, handheld, or desktop microphone. The Profile Wireless aims to offer flexibility and reliability for recording in different environments.
Canon has introduced its latest offering, the RF-S 7.8mm f/4 STM Dual lens, designed specifically for content creators focused on virtual reality (VR) and 3D production. The new lens, compatible with the Canon EOS R7, provides an immersive 3D viewing experience and aims to simplify VR and spatial content production.
Canon has released the RF 24mm f/1.4 L VCM, a new wide angle L-series lens tailored for hybrid content creators who work across both photography and video. The lens offers a 24mm focal length with a bright maximum aperture of f/1.4, making it ideal for low-light shooting, shallow depth-of-field effects, and capturing wide perspectives.
Canon has launched the RF 50mm f/1.4 L VCM, a new addition to its RF L-series, designed to meet the demands of both photographers and videographers who require versatile and high-quality optics. With its bright f/1.4 maximum aperture, the lens is built for low-light performance and enhanced control over depth of field, making it ideal for hybrid creators looking for a professional-grade 50mm prime.
Canon has announced the RF 70-200mm f/2.8 L IS USM Z, a new RF L-series telephoto zoom lens designed for professional photographers and videographers.
Profoto just announced their new 500 Ws studio strobe, the D30. I've been playing with it for the last few weeks, and today I am finally able to share with you a full photoshoot using this powerful light.
Sadly, the world in which we’re living has become more polarized, with hatred splitting communities and war tearing countries apart. Many people roll their eyes when the holidays approach, but perhaps we should all be happy it’s only a few weeks away and think about what would help other photographers and brighten their days.
The Canon RF 35mm f/1.4 L VCM promises sharpness, speed, and versatility, making it a compelling option for a variety of shooting scenarios. Whether you’re into video or photography, it's a lens worth a look.
Apple has introduced a revamped Mac mini featuring the new M4 and M4 Pro chips, aiming to offer a smaller, more powerful desktop solution. At 5 inches square, the new Mac mini is the company’s smallest desktop yet, built around Apple silicon’s energy efficiency and a redesigned thermal architecture. This new model also represents Apple’s first carbon-neutral Mac, part of its commitment to reduce its environmental footprint.
I’m on a quest to find the perfect camera bag and have tried loads. How close to the mark does this travel backpack, with its many pockets, reach?
Apple has announced the release of the latest iMac, which features the new M4 chip and integrates Apple Intelligence, Apple’s AI-driven personal assistant. The updated iMac, now available in a range of vibrant colors, brings improvements across performance, display, and connectivity, all within its thin, streamlined design. The iMac is now available for pre-order, starting at $1,299, with availability beginning November 8.
Apple has launched its new Apple Intelligence system, integrated into iPhone, iPad, and Mac through a free software update (iOS 18.1, iPadOS 18.1, macOS Sequoia 15.1). Apple Intelligence aims to provide users with tools for writing, summarizing notifications, improving Siri, and cleaning up images, all with a focus on privacy.
In this video, Arthur R buys the top 10 best-selling lenses on Amazon that cost under $100 and pits them against one another. So, if you're looking for something affordable to play with, perhaps this is exactly what you need!
For any videographer, getting your equipment setup just right is key to achieving smoother workflows and better-quality shots. Recently, I upgraded my gimbal setup with a few accessories that have made a significant impact on both my shooting experience and footage quality. Looking back, I wish I had invested in these upgrades much sooner.
There is a bamboozling range of different camera bags on the market, and deciding which to buy is a veritable minefield. Here are some explanations of the various bags, their purposes, and what to look for when choosing yours.
The Canon EOS R5 Mark II has been a highly anticipated update, and if you’re considering upgrading, there are a few things you should know. The original R5 set a high standard for image quality, but the Mark II promises some key improvements that might make it worth the jump, especially for those who shoot both photos and videos.
