If there's any genre that requires the photographer to constantly be creatively resourceful, it's probably product photography. This helpful tutorial will show you how to create an interesting shot of a watch using common items you probably have around your house and some creative editing in Lightroom and Photoshop.
Coming to you from Unmesh Dinda of PiXimperfect, this video shows you how to create a good-looking watch product shot using common surfaces as a background and doing some editing work to shape the final image. Of course, these are all things that can be accomplished with a a studio full of professional equipment, but the simple fact is that most of us don't have access to such facilities or our specialty isn't product photography, so it doesn't make sense to own a bunch of rarely used equipment. Even if you are swimming in lights and equipment galore (side note: if you are, we should be friends), it's excellent practice in being creative and being able to improvise a setup for a shot when needed. There are also some generally useful editing tricks, such as how to fake a reflection and using frequency separation to smooth out wrinkles. Start looking around your house and give it a try!