Sony Announces 28-70mm f/2 G Master: First Constant f/2 Zoom Lens in the E-Mount Lineup

Sony Announces 28-70mm f/2 G Master: First Constant f/2 Zoom Lens in the E-Mount Lineup

Sony has introduced the 28-70mm f/2 G Master, the first zoom lens in its E-Mount lineup with a constant f/2 aperture. This lens combines a versatile focal range, fast aperture, and compact design, aimed at professionals across photography and video disciplines.

Key Features and Specifications

The 28-70mm f/2 G Master is designed to offer prime lens-level performance in a zoom lens. Here’s a breakdown of its features:

Optical Performance

  • Three XA (extreme aspherical) elements and three aspherical elements for sharp corner-to-corner results.
  • Three Super ED and one ED elements minimize chromatic aberrations.
  • Nano AR Coating II reduces lens flare and internal reflections.
  • 11-blade circular aperture for smooth bokeh.
  • Minimum focusing distance of 14.8 inches (0.38 m).

Autofocus

  • Four XD (extreme dynamic) linear motors for fast, accurate focus.
  • Reliable focus tracking during high-speed continuous shooting and video recording.

Video Features

  • Minimized focus breathing and compatibility with Breathing Compensation on select Sony Alpha cameras.
  • Silent aperture operation with newly developed aperture mechanics.
  • High autofocus reliability for 4K 120p and FHD 240p video recording.
  • Minimal zoom extension (0.68 inches) for stable gimbal use.

Design and Build

  • Compact dimensions: 3.6 x 5.5 inches (92.9 x 139.8 mm).
  • Lightweight at 32.3 ounces (918 g).
  • Weather-sealed design with silicone gaskets for dust and moisture resistance.
  • Fluorine coating on the front element for easier cleaning.

Operational Features

  • Adjustable zoom ring torque for personalized control.
  • Aperture ring with a click ON/OFF switch.
  • Two customizable focus hold buttons and an AF/MF switch.
  • 86 mm filter diameter and a lens hood with a variable filter adjustment window.

Versatile Use Cases

The 28-70mm f/2 G Master is tailored for a variety of professional applications, including portrait, sports, wedding, event, and video shooting. Its compact design and advanced optical performance aim to replace the need for multiple prime lenses.

Pricing and Availability

The lens will be available in December 2024 at a retail price of $2,898 USD. It will be available for preorder starting November 20.

Sample Images

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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3 Comments

The lens you never knew you needed . . . because you don't.

The heart wants what the heart wants.

Of course, Sony drops this beauty right after I switch to prime lenses for that sweet, sweet wide aperture! It’s like they knew I was finally committing to carrying three lenses and swapping them mid-ceremony.

A constant f/2 zoom lens is the kind of game-changer that makes you question all your recent life decisions... but hey, at least I’ve got arms of steel now from lugging my primes around.

Guess I’ll just keep pretending I don’t have gear FOMO... for now. 😉 Great timing, Sony!