Filming A Ford Fusion Ad With A Badass Custom Raptor Camera Truck
8
by

My buddy Ray Wert from the ad agency Tiny Toy Car knows how I love gadgets, filmmaking, and obviously custom camera trucks capable of racing in the Baja and destroying anything in its path. Last month he got me a sneak peek of this Ford ad (below the break) before it aired and introduced me to the director, Tim Damon, who told me about his incredible custom Ford Raptor that he used to film rally racer Tanner Foust as he thrashed the new Ford Fusion in the hills of California.

Create a Cinematic Orange and Teal Color Grade in Lightroom
4
by

For the past decade modern cinema has opted for the orange and teal color grade to provide a wonderfully cinematic feel, and thanks to the new tools in Lightroom you can turn your shots into cinematic masterpieces, too.

Fstoppers Photographer of the Month (July 2019): Dasha and Mari K. [NSFW]
16
by

The Fstoppers community is brimming with creative vision and talent. Every day, we comb through your work, looking for images to feature as the Photo of the Day or simply to admire your creativity and technical prowess. In 2019, we're featuring a new photographer every month, whose portfolio represents both stellar photographic achievement and a high level of involvement within the Fstoppers community.

46.1 MP Canon EOS-3D X To Be Announced Before PhotoPlus ?
25
by

The Canon EOS-3D X has rumored for a long time, there are more new rumors about this big megapixel EOS.
This EOS-3D X will use a 46.1 MP sensor.
Rumors said this Canon EOS-3D will be previewed at PhotoPlus 2012 in New York City between October 24 – October 27, 2012.

Behind The Scenes | Bailey's Irish Cream Shoot
23
by

Here is a look at a 4 day photo shoot my studio PRO Photo did for Bailey's Irish Cream through Brand Content in Boston. This job was especially technical due to the bottle's reflective and concave properties. This called for an extra technical and precise lighting setup. The slightest move in any of the lights drastically changed the light shape on the set and bottle. Take a look.

Why it Matters That Adobe and Microsoft Just Gave Everyone at MAX a Surface Pro 3
28
by

Adobe Max is a creative conference where artists from around the world the chance to interact with beta designs, see great speakers and learn from professionals and of course, see what new software and hardware advancements Adobe is adding to the fold. This year, Microsoft made a surprise appearance, and at the end of the keynote they gave everyone attending MAX a Surface Pro 3. This is a big deal, and not just because it's a free 2-in-1.

Breaking the Mold: Ignoring the Rule of Thirds in Landscape Photography
13
by

Landscape photography is a captivating art form that allows us as photographers to capture the beauty of the natural world. Among the many composition techniques employed by landscape photographers, the Rule of Thirds has long been considered a fundamental guideline for creating visually appealing and balanced shots. However, in this article, we will explore a less conventional viewpoint: why you should consider ignoring the Rule of Thirds in landscape photography. We will delve into the limitations of this rule and uncover situations where breaking away from it can lead to more unique, compelling, and creatively satisfying landscape photographs.

5 Easy Speedlight Photography Setups to Take Your Images to the Next Level
2
by

Just like most photographers, my off-camera flash journey began with the purchase of a speedlight and some inexpensive triggers. Many photographers will tell you that as soon as you get a speedlight, you need to acquire proper off-camera flash units. However, there are still many things you can do with a speedlight, and in this article, I will show you some of them.

This Leica 1600mm Lens Costs 2 Million Dollars
19
by

Leave it to Leica to produce the worlds most expensive lens. Sheikh Saud Bin Mohammed Al-Thani of Qatar had this lens specially designed and shipped to him for a cool $2,064,500. This 1600mm 5.6 lens is the biggest and heaviest Leica has ever made and although it is a one of a kind product, you can see the prototype of this lens (the one in the picture above) in Leica's factory showroom in Solms, Germany.

The Benefits of Location Scouting by Anders Lönnfeldt
25
by

It's nice to have friends from far off places. Especially when they are talented, hard working photographers who have something interesting to share. Such is the case with Helsinki-based photographer Anders Lönnfeldt. Anders started out working in radio, TV and short films but these days his focus is on commercials, music videos, portrait and concert photography. In this post, Anders demonstrates how to knock out character rich portraits for a magazine

Case Study: How & Why Our Best Clients Choose Us
7
by

Before my trip to Russia in August I wrote about what we should keep in mind when choosing our clients. While in Moscow, I photographed my own best clients and I thought it would be very interesting to find out how we, photographers, get chosen too.

Needless to say, there are many factors that influence relationships between creative professionals and those who hire them. But I thought that interviewing my own clients could be a great case study and we all could learn something from their answers.

Getting Great Light At Any Event
22
by

Getting great light in an event setting whether inside or outside is a tough shoot. You have to understand exposure, people are moving sometimes erratically, ambient light is moving over your subjects randomly, and you still have to create sellable imagery. I photograph several nightclubs in Dallas, TX regularly and the imagery I’m creating is their marketing for new patrons. What I have to show is an inviting and fun environment whether it’s packed or not and where people will want to spend their weekday and weekend nights, and let’s be honest, their hard earned money. This lighting isn’t tough to do, but takes some thought to execute as you move throughout a room or outdoor area.

World's Fastest Camera Is Faster Than Light Itself
4
by

You think your camera is fast? Check this out. A group of researchers at Lund University in Sweden have developed a camera that is way faster than yours. I guarantee it. Their camera captures at a frame rate equivalent to five trillion images per second, a rate faster than previously thought possible. It’s so fast that even captures light in flight.

The New Premiere Pro Beta: Here are the Details
0
by

The method of importing has been updated and is much easier to do now. You don’t need to create a project followed by the import of media once the app has launched. It all basically starts with the importing of media now, and the option to create a sequence with the media you’ve selected.

A Cautionary Tale for Photographers
11
by

Do you have insurance? Do you need insurance? Is this something that you've thought about and then just not gone ahead and purchased? Photography is a hobby, so I'll be covered with my home insurance should anything go wrong. Is there something in the small print that won't cover your equipment at home or overseas?

Don’t Waste Your Time Posting on Social Media, Do This Instead
2
by

A few months ago, I wrote an article about how to get your website to the top of Google. I talked about the importance of search engine optimization, content strategies, keyword research, and search intent. If you put your SEO foundation in place following that article, you are ready to create content that will rank on Google.

Hands on With the Phase One XT: A Digital Medium Format Field Camera
11
by

Phase One’s new XT is the modern-day version of the large format field camera, complete with field camera movements and spectacular large format style lenses. Its distinctive design combined with an IQ4 brain and its innovative tools make for a head-turning technical camera solution.

Why You Shouldn't Be Scared to Develop Your Passion for Photography Into a Career
12
by

I encounter lots of people who are torn between pursuing their passion for photography as a career or keeping it as a treasured hobby. There’s naturally that underlying paranoia that doing what you love full-time and taking on the pressure of monetizing it will kill your enjoyment. I’d like to say that years after going “pro,” I still love what I do every day. If you’re unsure and need convincing, here’s why I believe you too should take the plunge.

Five Reasons Why You’ll Never Earn Good Money as a Photographer
18
by

The annual income of the typical photographer in the U.S. is 20 percent less than the national average. There are both good and bad reasons why photographers don't earn a decent wage and you might want to give these five reasons some thought if you want to survive as a creative image-maker in the modern world.

FS Review: How Lowel's GL-1 Hotlight Has Become An Integral Part Of My Lighting Kit
31
by

As an architectural and interiors photographer, I own more lights than I even want to think about. Pelican cases full - hot lights, speedlights, monolights, color balanced bulbs, and modifiers to go along with all of them. Lowel recently released the very polarizing GL-1 Hotlight to much controversy: people mocked it or loved it. And truth be told,

The Best* Portrait Lens You've Never Heard Of: The Nikon 135mm f/2
33
by

The Nikon 135mm f/2 DC is a bit of a gem in the portrait game but as the title might suggest, you might not have heard of this lens. This may be due to one of a few reasons: The primary being that it’s a reasonably old lens; it hasn’t been updated optically in its nearly 25 years in the Nikon lineup. Another being that even if you have heard of it, it’s probably because it has gotten a bad reputation as a “soft focus” lens due to its unique Defocus Control feature.

Fstoppers' First Look at ON1 Photo RAW 2017
29
by

This week, ON1 Software released their new Photo RAW 2017 processor. It functions as both a raw processor and a simple editing workflow that can be used as a standalone application or as a plugin within various other editing applications such as Lightroom. In this article, we will take a quick look at Photo RAW 2017 in order to provide some first impressions on what ON1 is touting as one of their most powerful tools to date.

Cavalli Press Release Shows Bizarre Unrealistically Skinny Photoshopped Image of Beyoncé
37
by

Designer Roberto Cavalli recently designed a gown for Beyoncé, exclusively for the Mrs. Carter Show World Tour. In an official press release that was sent out by the Italian fashion house on Tuesday, one very controversial photo of Beyoncé wearing that dress was attached. In what looks like a heavily Photoshopped image, the company behind this ad made her look very thin, unrealistically thinned and stretched her legs. As art it's interesting, but it wasn't received well by many viewers.

New Phone Case Allows for Sneakier Photos
10
by

Have you ever wanted to be invisible? That's the question Thomas Hurst, creator of COVR Photo, is asking. COVR Photo is an iPhone case with a sliding prism that, when slid into position, allows the photographer to take photos without being obvious.

This Flexible LED Panel Is Actually Affordable
11
by

Our video lighting of choice has become the Flex lights by Westcott. They are portable and extremely bright, but they certainly aren't cheap. Now, there is a cheaper option, but should you buy it?

How To Enhance Freckles with Photoshop
15
by

In my recent Natural Light Tutorial with RGGEDU, I went through every aspect of natural light photography and retouching... Or so I thought. During a shoot this week, I realized I missed one thing: enhancing freckles with Photoshop. In this article I will show a simple method to making those freckles pop.