The 5D Mark IV May Well Make or Break Canon
Since 2012, many have considered the Canon 5D Mark III to be the proverbial workhorse of the photography industry. It's a great all-around camera. It's not perfect, though. It's also three-and-a-half years old. In the meantime, manufacturers like Sony and Fujifilm have vaulted ahead in the innovation game. This is Canon's chance to take back the spotlight.