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Jaron Schneider
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Articles written by Jaron Schneider

Super Clever Optical Illusion Video Featuring Ray-Ban Sunglasses

At least once a week I enjoy watching something that totally blows my mind. I love challenging my brain and my perspective, and this video featuring Ray-Ban Clubmaster sunglasses does just that. Not really sure what it's supposed to teach me about sunglasses, but it sure as heck is sweet to watch.

Leica Announces New Rainbow-Colored Binoculars

I certainly wasn't expecting this from Leica today: The new Leica Ultravid Colorline collection of compact, high quality binoculars. In addition to the classic models with black leather trim, the Leica Ultravid 8 x 20 and Leica Ultravid 10 x 25 are now also available in vibrantly colored leather trim: apple green, Aztec beige, dove blue, Capri blue, cherry red and lemon yellow.

Adler and Shaden Square Off in a [F]ramed Network 6-Episode Series

Last summer Lindsay Adler and Brooke Shaden teased a new show they were working on with the [F]ramed Network called "The Concept," where they will take on the challenge of executing a surprise concept by the Framed Producers. Equipped with the same Sigma lenses, both photographers will be expected to shoot the same models in the same location, giving viewers the opportunity to see them plan a shoot from start to finish, the first episode of which will air on October 22.

UPDATED: Nikon's D610 and Canon's T5i are Proof That Brand Loyalty is One-Sided

When Nikon released the D610, I’m sure that many of you (myself included) initially reacted with joy. “Hooray!” we said. “They’ve fixed the problem of the D600! Nikon made things right!” But then I let things sit for a few hours and I realized, Nikon did no such thing. They didn’t fix anything, no more than Canon “fixed” the T4i when they released the T5i. Hooray? No. Not hooray.

Zeiss Announces the 55mm f/1.4 Otus, A No-Corners-Cut Lens

Zeiss, makers of some of the most outstanding glass on the market, announced a new member of their Canon and Nikon connected lenses: the 55mm f/1.4 Otus Distagon T* Lens. It is a standard focal length premium lens optimized for full-format DSLR camera sensors. If it's anything like the 135mm f/2.0 APO SONNAR, there is a lot to be excited about.

Have 10K Instagram Followers? Then You Get to Stay Free at This Hotel

To be categorized in the "strange yet brilliant ideas" bin, the 1888 Hotel in Sydney, Australia is coining themselves as the first "Instagram Hotel" with their architecture both inspired by and made for Instagram shots. What results is actually a really well-designed space that's fitting for the most discerning hipster... a hipster who can stay for free if they have at least 10,000 Instagram followers.

Adobe Servers Hacked, Product Source Code and Data At Risk

Adobe has disclosed that there has been a breach in their servers, and hackers had access to encrypted data for as many as 2.9 million customers. Adobe is stressing that the data is encrypted and that they “do not believe the attackers removed decrypted credit or debit card numbers." [Read Fully Story At TC]

This Completely NSFW Video Called "Mine" from GQ Spain Was Inspired by 50 Shades of Grey

Well, this is certainly not what I expected to run across today. GQ Spain proposed a film to director Álvaro de la Herrán inspired by the characters of the book "50 Shades of Grey." What results is incredibly NSFW (seriously, it's super sexual), but still quite beautiful. I have to say I'm a huge fan of how it was shot. The lighting is gorgeous. But we have to ask, where does fashion end and porn begin? The line is becoming rather foggy.

Winners of the Sigma Photo Contest!

Thank you to everyone who entered our Shallow Depth photo contest sponsored by Sigma. We got a huge number of entrants, which goes to show how many of you really want this lens. Selecting from all the entries was tough. but in the end we were able to narrow it down.

Phottix Answers Wishes by Building-In Wireless into Mitros Speedlight

Remember the Phottix Mitros speedlight? I loved this flash, and I wasn't the only one. Despite some complaints regarding the interface, generally there was only one other disappointment: no built in wireless receiver for their Odin transmitters. Phottix has now built them in, wiping aside the only place of complaint and making the Mitros+ instantly a speedlight you should seriously consider.

The Adobe CC Photography Bundle is Now Available

Adobe, in addition to announcing Q3 earnings which look to be a little lower than anticipated (but the stock is still doing quite well), also announced the availability of the Photoshop Photography Program that was revealed a couple weeks ago. To remind those of you who missed it, you can get a bundle specific to photographers for $9.99.

Adobe Reveals Project Mighty & Project Napoleon are Planned Products

Earlier this year at MAX, Adobe announced Project Mighty and Project Napoleon, new cloud-based hardware tools that were somewhat overshadowed by the Creative Cloud announcement. Today Adobe has revealed that their prototype concepts for Mighty and Napoleon will indeed become full fledged products.

LitePanels Announces an On-Location Battery Solution for its Hilio Fixture

Many of you probably love the Vagabond/Einstein combination, and for good reason: it rocks. That said, constant lighting for video can still be a pain when you want to take the show on the road. LitePanels, who make some pretty great LED fixtures, has attempted to address this by combining one of their lights with Anton/Bauer’s portable power solutions to go beyond normal limitations.

This Device Will Make Follow Focus and Moving Timelapses a Piece of Cake

It is insanely difficult to bring an idea for a product to market. One of the biggest impediments is, of course, cost. That's why I have the utmost respect for folks who put it all on the line to follow their dream, folks like Chris Field. Chris has invented the Lens Apparatus, a universally compatible lens controller for timelapse and DSLR videography follow focus control that looks like something all of us DSLR videographers will love.

Win New Profoto Speedlight Gear In This Month's Contest!

If you want the best in lighting, one name probably immediately comes to mind: Profoto. They make top-of-the line professional lighting equipment that boasts some of the best specs you can find, and now they want you to have some of it. Get yourself a Profoto Octa RFi and a RFi Speedlight Speedring by submitting your best group photo!

Hasselblad to Open First Retail Outlet in Tokyo

Hasselblad, a company that is currently receiving a mixed bag of emotions from photographers due to their seemingly disjoined marketing strategy, is set to open their first retail outlet in Tokyo's "fashionable" Harajuku area on September 14. This decision is the latest move in Hasselblad CEO Dr. Larry Hansen's extensive new investment program aimed at supposedly making it easier for more people across the globe to own a Hasselblad camera.

Olympus Announces New Flagship Professional DSLR: OM-D E-M1

Remember the Olympus E-5? If you don't, I can't say I blame you. It was Olympus's last attempt at a "professional" DSLR that was anything but. Everything about the E-5 felt outdated as soon as it was released. It's been years since the E-5, and Olympus is finally ready with its successor, the micro four thirds OM-D E-M1.

Think Tank Announces New Apple-Centric Bags for Laptops and Tablets

Think Tank announced a new bag and accessory case today that focus specifically on jiving with your favorite Apple products. The "My 2nd Brain" bag comes in three sizes for iPads and the different sized laptops, while the PowerHouse is an accessory bag to keep cords and whatnot in place. It's an interesting direction for the camera bag maker, to say the least.

Remote-Controlled Helicopter Fatally Strikes its Operator

"A 19-year-old man was killed on Thursday when a remote-controlled model helicopter that he was piloting in a Brooklyn park struck him in the head, the authorities said. The man, Roman Pirozek Jr. of Woodhaven, Queens, had been operating the large model — measuring several feet end to end — when it hit him and the top of his head was sliced off, the police said." Image Via AP [Full Story at NYT]