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Why do brands matter to us? When at the grocery store, why do we pick out Heinz instead of Western Family, or Nike instead of Payless? We buy brands because they have earned our trust. Even if we don’t know of a brand, we begin to trust them simply because they have a logo, can afford advertising, and put out a product that seems to work well. For example, think about HTC. A year ago, they pushed for market share in the US because they were a much lesser known brand. In a matter of months they had a massive market share in the smartphone industry. Why? Branding. In the case of HTC, it was not only successful branding, but also a successful product. That is the way it should work.
As many of your may know, we have a vibrant and extremely active Fstoppers Facebook Group that has grown by leaps and bounds since Lee and I launched it in late October. I have personally been blown away by the quality of many of the images posted therein. If you're looking for some inspiration, the Fstoppers Facebook Group is a great place to start. I wanted to showcase what I considered to be the best, most well executed photos of the last month here for everyone to appreciate. Look forward to this as a monthly thing. If you have some stunning work you want to share with the Fstoppers, you might just find it here featured as one of the top shots of the month. View the full post to see them all and tell us what you think.
Happy Thanksgiving Fstoppers! I know we all haven't even started carving into our turkeys yet, but I wanted to let you know that I have just completed the Fstoppers 2011 Holiday Buying Guide. I made this guide to help narrow down some of the best ideas for gifts for the photographer or videographer in your life. I also made the guide easy to navigate based on budget by dividing the Guide by price. Don't have a lot to spend? Not to worry. There are plenty of great gifts under $100. Want to melt their face off with a ridiculous and unexpected gift? Check out the over $500 category. I will be updating the Buying Guide frequently all the way up until Christmas as more products go on sale or come to my attention. Also, make sure to follow us on Twitter and Facebook to receive quick updates on fire-sale-priced products that won't last long enough to warrant adding them to the Buying Guide. Happy shopping Fstoppers!