Canon’s recently released financial results don’t bode well for the Japanese manufacturer, nor the market more broadly. As much as the executives want to blame camera phones, the truth is that the industry is finally adjusting to a huge marketing con and a total inability to react to social technology. If you want to know why, it's time to examine my Mom's fridge.
The camera industry is waiting for Canon to announce its mirrorless flagship sports shooter, but even three years after the Sony a9 was released, Canon might still be struggling to keep up. With the a9 Mark II on the horizon, they might be in trouble. Here’s why.
Rumors are suggesting that Nikon has filed a patent in Japan for a mirrorless, APS-C camera that does not feature a viewfinder. Speculation has been mounting over the last few months and the design may have just taken a dramatic step closer.
Just as Canon announced that profits from its camera division have dropped by almost two-thirds, Sony has given an indication that it is not optimistic for the future, predicting that it will sell 1.4 million fewer cameras than it did in 2017.
Just as we recover from Sony’s surprise launch of its 61-megapixel a7R IV, rumors have just started circulating that Canon is about to announce its own high-resolution, full frame mirrorless camera featuring a sensor that may boast more than 80 megapixels.
A few weeks ago, I started drafting a list of everything that Sony needs to fix on the a7 III. Then suddenly, in a move that caught everyone off guard, Sony announced the a7R IV. Have many elements on my list been resolved by this new generation of camera, or has the rush for an insane number of megapixels meant that certain details are being ignored?
In 1995, Casio launched a revolutionary product: the QV-10. It was the first camera to feature an LCD that showed what you were shooting. Ever since, manufacturers have run terrified at the prospect of having to implement a basic feature that has still not been properly designed, and there's a good chance that this won’t happen in our lifetimes.
After years of waiting, Sony fans finally received news that the Japanese manufacturer has launched a 35mm f/1.8 prime lens, plugging a huge gap in its lens lineup. You can get your pre-orders in now but many are balking at the price.
Sony is gearing up for a couple of announcements this week and the rumor sites seem fairly confident that the standout piece of news will be a sports-oriented, APS-C version of the Sony a9.
German lens manufacturer ZEISS has issued an apology to its customers for a recent advert that featured a female model holding one of its recently released lenses.
For Sony full-frame shooters, the 17-28mm f/2.8 Di III RXD been one of the most eagerly anticipated lens launches this year, and it seems that demand has caught Tamron by surprise.
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It’s thought that Nikon’s forthcoming flagship camera, the D6, will be announced in early 2020 with a list of prospective specifications now circulating.
One cold night a few weeks ago, photographer Matthew Vandeputte set a time-lapse running and went to bed for the night. In the morning, he discovered that his sequence had captured an incredible meteor crashing into the Earth’s atmosphere, creating a stunning trail and leaving a spectacular puff of smoke. If only we could all shoot images like this while unconscious.
Along with improvements in resolution and dynamic range, one of the biggest changes witnessed in the world of videography in recent years is how easy it has become to add movement to a shot. A gimbal can open a world of possibilities, and this short video gives an excellent introduction.
Just as Tamron has been asking us to reconsider the accepted focal range of an ultra-wide angle zoom, up steps Canon with the rumored 16-28mm f/2. You can be sure it will be huge and costly, but do we need it? And do photographers really want a holy trinity that is so heavy and expensive?
If you’re wondering whether to treat yourself to Sony’s new 600mm f/4 GM lens, you probably want to check out this hands-on video from Jared Polin. If a $13,000 lens isn’t for you, you might simply want to see how much of a difference the autofocus tracking on the Sony a9 can make when shooting sports.
Canon managed it. Nikon managed it. And, thinking about it, the new mirrorless cameras from Panasonic would feel weird if they didn’t have it. If I could change one thing about my otherwise awesome Sony a7 III, this would be it.
My ultra-wide zoom spends more time attached to my camera than any other lens, so for me it’s fascinating to see how first Tamron with its 17-28mm f/2.8 and now Canon with its alleged 16-28 f/2 have decided to shake things up. I'm in the market for a new lens and it's coming at quite an interesting time.
One lens has been weirdly missing from Sony’s full-frame line-up and it seems that the Japanese manufacturer is about to fill that gap. From recently registered model numbers it appears that Sony is a few months from finally announcing the FE 35mm f/1.8.
Following on from the success of the 28-75mm f/2.8, Tamron has just announced the launch of its much-anticipated 17-28mm f/2.8 Di III RXD. Will the price make it an affordable competitor alongside the solid ultra-wide angle zoom offerings that already exist from Sony?
