Canon’s recently released financial results don’t bode well for the Japanese manufacturer, nor the market more broadly. As much as the executives want to blame camera phones, the truth is that the industry is finally adjusting to a huge marketing con and a total inability to react to social technology. If you want to know why, it's time to examine my Mom's fridge.
Articles written by Andy Day
A few weeks ago, I started drafting a list of everything that Sony needs to fix on the a7 III. Then suddenly, in a move that caught everyone off guard, Sony announced the a7R IV. Have many elements on my list been resolved by this new generation of camera, or has the rush for an insane number of megapixels meant that certain details are being ignored?
In 1995, Casio launched a revolutionary product: the QV-10. It was the first camera to feature an LCD that showed what you were shooting. Ever since, manufacturers have run terrified at the prospect of having to implement a basic feature that has still not been properly designed, and there's a good chance that this won’t happen in our lifetimes.
One cold night a few weeks ago, photographer Matthew Vandeputte set a time-lapse running and went to bed for the night. In the morning, he discovered that his sequence had captured an incredible meteor crashing into the Earth’s atmosphere, creating a stunning trail and leaving a spectacular puff of smoke. If only we could all shoot images like this while unconscious.
Along with improvements in resolution and dynamic range, one of the biggest changes witnessed in the world of videography in recent years is how easy it has become to add movement to a shot. A gimbal can open a world of possibilities, and this short video gives an excellent introduction.
Just as Tamron has been asking us to reconsider the accepted focal range of an ultra-wide angle zoom, up steps Canon with the rumored 16-28mm f/2. You can be sure it will be huge and costly, but do we need it? And do photographers really want a holy trinity that is so heavy and expensive?
If you’re wondering whether to treat yourself to Sony’s new 600mm f/4 GM lens, you probably want to check out this hands-on video from Jared Polin. If a $13,000 lens isn’t for you, you might simply want to see how much of a difference the autofocus tracking on the Sony a9 can make when shooting sports.
My ultra-wide zoom spends more time attached to my camera than any other lens, so for me it’s fascinating to see how first Tamron with its 17-28mm f/2.8 and now Canon with its alleged 16-28 f/2 have decided to shake things up. I'm in the market for a new lens and it's coming at quite an interesting time.