Figuring out a fair rate for providing photography or video services can be a slippery slope, filled with pitfalls if you happen to price yourself incorrectly. But what's more complicated than setting a rate for services is how to approach setting a rate for someone who wants to license a piece of work you've already created. In this post I'll share my insight on the factors I look at, and my rationale for determining a fair fee for video and photo licensing.
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If you’re one of the many folks who have started to incorporate video production into the services you offer as a photographer, you’ve probably had a few challenges dealing with it’s unique workflow. I started as a video editor, and transitioned into production about 10 years ago. I’ve created some simple forms to help keep my projects in line, and today I’m sharing them with you.
One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee. It takes a long time to get there, but being savvy about building a client base can help tremendously.
Most of the readers of this site I’d wager fall into the category of content creators, not content consumers. That being the case, rants about not being properly compensated for the hard work put in to producing images comes up every so often. But have you ever been on the other side of that situation?
While sharing drinks with a friend, he started inquiring as to how I’m able to supplement my income with video editing projects. The more we talked, the more I realized that a lot of people have the ability and skill to do it, but they don’t understand the small things that can make or break being successful at it. In this post, I’ll share what I’ve learned about being a freelance editor.
In this video from Aputure, Director of Photography Julia Swain is invited to share her techniques for lighting a dinner table scene, which are common to film productions, but also have applications in the corporate and documentary video world. After the video, check out some of my own personal examples from lighting a similar setup, but instead for a corporate roundtable with an all black background.
Photographer and Author Tony Northrup has put together a video tutorial on how to use your DSLR's histogram and exposure compensation to get proper exposure when working with backgrounds that are too dark or too bright. He also talks about spot metering vs. evaluative metering, and discusses when and why he chooses the different modes. There are a number of good tips in this video, and if you're out taking photos in the snowy North, you might find them helpful.
Being a master of keyboard shortcuts isn’t just a party trick to impress friends and clients, it’s a path to a faster and more efficient editing process which makes you more of an asset as a video editor. Whether you’re hoping to earn a Pro Certificate or just become faster in post, one way to get you there sooner is to invest in a dedicated keyboard.
If you're anything like me, you've been yearning for the day when a DSLR comes equipped with an iPhone-like OS, complete with apps and fully functional wifi. This DIY doesn't take a DSLR quite to that level, but it's surely a step in the right direction. Using EyeFi cards or tethering is pretty cool, but can still be very limiting. It's awesome to see projects like this being created and shared that open up the possibilities.
The Westcott Ice Light has been around for awhile, and a number of photographers in the community on our site have shown it to be a part of their kits. Whether they're being used to light cars for an automotive shoot, or for food or small product photography, one thing that's been noted more than a few times is the steep price.
In this episode of Chase Jarvis RAW, a fired up Jarvis goes off on a thoughtful stream of consciousness and details why so many photographers or filmmakers might not see the engagement they are looking for with their work. To him, it's because they likely stop working once the content has been created and shared, and they don't go on to interact with their community or audience. What's the trick to doing that? Check out the video for some very real suggestions on how.
In just about every video I edit, during my last or second to last round of revisions I find myself having to add titles, credits, name graphics (lower thirds), and one or two other pieces of text to help explain and give context to the video. Here are my go-to techniques for cranking out decent looking graphics both quickly and efficiently.
Everyone has to start somewhere, and for people seeking entry into the world of video production, or even studio photography, doing work as a production assistant is a great way to get your feet wet. I've hired lots of assistants, and before that I worked as one myself. I still do for some producers! Here are my tips on what to NOT do if you'd like to keep getting hired and make your way up the chain.
Dave Sandford is a professional sports photographer from Ontario, whose roots in photography keep him coming back to bodies of water, capturing images that move him personally. What he found close to home in the shallow water of Lake Erie turned out to be some of the most dramatic waves he’d ever seen, and Dave came away with an incredible series of images to share.