Profile picture for Alex Cooke
Editor-in-Chief

Alex Cooke

Cleveland, OH
18 3 Star badge
1 10+ Portfolio Images badge
1 Editor's Pick badge
1 Top Contributor badge

Articles from Alex Cooke

How His Phone Became the Other Woman

Sarah met David on a Tuesday evening in October, at a coffee shop where she was grading papers and he was editing photos on his laptop. She noticed him first because of how intensely focused he seemed, swiping through hundreds of images on his phone, occasionally transferring them to Lightroom and making quick adjustments. When she asked what he was working on, his eyes lit up with genuine enthusiasm.

How to Make Your Subject Pop Using Lightroom Masking Techniques

When your subject gets lost in a busy composition, even the most technically perfect image falls flat. The solution lies in understanding how to manipulate light and shadow within your editing workflow to guide your viewer's eye exactly where you want it to go.

Why Photography Content Creation Is Harder Than It Looks

Making a living from YouTube photography content isn't the dream job many imagine it to be. The reality behind the camera reveals challenges that go far beyond capturing beautiful images and building an audience.

Why Your Cat Is Actually Your Best Photography Teacher

Most photographers dismiss cat photography as amateur hour, but they're missing a crucial training opportunity. Your feline subjects actually offer some of the most challenging and educational shooting scenarios you'll encounter.

The Real Secret to Professional Black and White Editing in Lightroom

Converting color images to black and white in Lightroom often produces flat, uninspiring results that lack the punch of dedicated monochrome cameras. The secret isn't in expensive hardware but in understanding how to properly handle the conversion process and subsequent editing workflow.

When Breaking Your Own Photography Rules Actually Makes Sense

Photographing popular locations presents a dilemma that every landscape photographer faces at some point. The tension between capturing iconic scenes that countless others have shot and creating something genuinely personal can feel impossible to resolve.

Why You Should Spend Your Camera Budget on Travel Instead

Walk into any camera store and you'll witness a familiar ritual: photographers agonizing over lens specifications, debating camera body features, and calculating monthly payments for equipment that promises to transform their photography. The photography industry has built a powerful narrative around gear acquisition—that better equipment equals better photographs, that the next lens upgrade will unlock creative potential, that professional results require professional-grade tools.

Cameras That Actually Inspired Two Working Photographers

Camera gear often becomes deeply personal, with certain models leaving lasting impressions that shape how you approach photography for years to come. The cameras that inspire you aren't always the most expensive or technically advanced—sometimes it's about timing, circumstance, or simply how a particular tool unlocks new creative possibilities.

How One Hotel Shoot Launched a Commercial Photography Career

Making the leap from editorial photography to commercial work presents unique challenges that can make or break your career trajectory. The pressure to maintain your authentic voice while meeting client expectations often creates tension that many photographers struggle to navigate successfully.

How AI Can Find Hidden Photography Locations You've Never Considered

Finding fresh photography locations becomes increasingly challenging as you explore more of your local area. AI tools are now offering landscape photographers a practical solution for discovering hidden gems and overlooked shooting spots that traditional location scouting might miss.

The Real Difference Between Sigma's Budget and Premium APS-C Zooms

The Sigma 17-40mm f/1.8 DC Art lens represents a significant step up from budget zoom options, but you might wonder if it's worth the extra cost over the popular 18-50mm f/2.8 Contemporary. This comparison takes a close look at both to help you decide.

The Reality Check Every Aspiring Photographer Needs to See

Most people entering photography expect to start earning decent money within a couple of years, but the reality is far harsher than anyone wants to admit. The timeline for building a profitable photography business often stretches much longer than the optimistic projections you'll find in most career advice.

The Complete Guide to Starting Photo Walks That People Actually Attend

Most photographers struggle to find organized photo walks in their area, leaving them to shoot alone or wonder how they could create their own community events. The reality is that there's a significant shortage of photo walks everywhere, creating an opportunity for you to step up and fill this gap in your local photography scene.

Portrait Lighting Tips That Will Transform Your Images

Lighting can make or break your portraits, yet many people struggle with creating natural-looking illumination that flatters their subjects. The difference between amateur and professional-looking portraits often comes down to understanding just a few key lighting principles.

The Street Photography Mistakes That Hold Most People Back

Street photography demands more than just technical skill—it requires a fundamental shift in how you approach both your subjects and your craft. Most people struggle with confidence and direction when they first step onto the streets with their camera, missing countless opportunities because they hesitate or lack a clear vision.

The Extinction of the Photo Album: When Pictures Had Physical Homes

Walk into any modern home and observe where family photographs live. They exist as ghostly presences scattered across hard drives, trapped in smartphones, or floating in cloud servers owned by distant corporations. The physical photo album—once the sacred repository of family memory—has virtually disappeared from domestic life, taking with it an entire ecosystem of memory-making rituals that shaped how families understood their own stories.

Realistic Photo Restorations Using AI and Photoshop

Restoring damaged photographs with AI can seem straightforward, but getting realistic results requires more than just a good algorithm. Knowing how to blend AI with human adjustments can drastically improve your restoration workflow.

Maturing as a Photographer Means Letting Go of the Rules

Photography isn’t about mastering a list of rules, and understanding that can transform your approach. Clinging rigidly to rules can limit your growth and creativity, leaving you stuck instead of progressing.

The Danger of Comparing Your Photos to Others

When learning photography, it's common to fall into the mindset of right and wrong images. This approach can stifle creativity and hinder your progress by creating unnecessary stress.

The Dopamine Economy of Photography: How Instant Gratification Destroyed Patience

Photography has undergone a fundamental transformation that extends far beyond technical capabilities. While digital cameras and smartphones have democratized image-making and eliminated financial barriers to practice, they may have simultaneously dismantled the psychological foundations that historically drove photographic mastery: patience, deliberation, and tolerance for delayed gratification.

The Canon RF 35mm f/1.4: Essential or Overrated?

A reliable 35mm lens can elevate your work significantly, especially when you shoot environmental portraits, travel images, or video. A lens like the Canon RF 35mm f/1.4 L VCM might promise top-tier results, but does it truly deliver enough to justify its price?

Streamline Photoshop by Customizing Your Toolbar

Customizing Photoshop’s toolbar to match your workflow can streamline your editing process significantly. By eliminating unnecessary tools, you keep only the essentials visible, simplifying your interface and saving valuable editing time.

The Paradox of Choice in Photo Editing: Why Unlimited Options Create Worse Results

Modern photo editing software offers unprecedented creative control, with thousands of filters, adjustment options, and effects available at the click of a button. Adobe Lightroom alone provides over 100 adjustment sliders, while apps like VSCO offer hundreds of preset filters. Instagram and TikTok have democratized photo editing with dozens of built-in options that users can apply instantly.

A Two-Light Portrait Setup That Works Every Time

Creating magazine-quality portraits doesn't require an elaborate lighting setup or years of experience. A simple two-light technique can consistently deliver professional results when you need to work quickly and efficiently.

Nikon Z 35mm f/1.8 S Review: Worth the Price?

The Nikon NIKKOR Z 35mm f/1.8 S sits in an interesting position within Nikon's full frame mirrorless lens lineup. You might assume all f/1.8 S-line lenses perform equally, but that assumption could cost you both money and image quality.