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Articles from Gary Winchester Martin

Learn Everything You Need To Know About Commercial Beverage Images

There is a lot of money in food, beverage, and product photography and a huge demand for photographers that can build these images. Think of the shear number of images you see when you walk into your local grocery store or while driving down the highway. Those images are being created by photographers that specialize in creating these images. Join us this May and learn how to become one of these photographers.

Complete Guide To Becoming A Photo Assistant

Your quickest way to becoming a better photographer is real world experience from a seasoned photographer. As studio manager for a busy studio servicing the commercial advertising world we have a crew of assistants in multiple cities that we rely on heavily. All of which need to understand the following rules, mores, and tips to get you to become the best assistant in the industry.

Storm Troopers Twerk Better Than You

I would have thought the storm trooper armor would have been twerk prohibitive but I was wrong, I was very wrong. Check out the behind the scenes of the making of this video below.

The Making Of A Commercial Beverage Image | Step By Step

Food, beverage, and product photography is all about sculpting light, your composition, and understanding which modifiers to use in which situations. In this behind the scenes tutorial, PRO EDU takes you in their St. Louis studio for a step by step look at building an image. Join PRO EDU this May in the Bahamas for a 2 day intensive workshop on liquids, glass, beer, and beverage photography. You could even win a free trip.

Alt-J Writes Entire Song About Two Photographers Dying In War

Chances are you've heard of Alt-J or could recognize several of their hit songs currently being played on every indie rock station. What you may not know is that their song Taro was written about the first female war photojournalist and her life partner who both died doing what they love.

Why Using A Camera Sling Is Common Sense | The Yeti Review

Shooting events is like running a marathon, it often feels like it's never ending. At the end of the day you are sore, dirty, and you may have blacked out for a portion of it from dehydration. Using an ergonomic camera sling for one or both cameras is a great solution for saving your neck and back and also keeping your cameras secure on your body. This is a no-brainer investment if you are an event shooter and may change your life if you haven't been using one.

Add Color To Your Portraits Using Rosco Gels & Duratrans Film

Are you bored of shooting portraits on white, black, or gray? Are you looking to add some color and creativity to your subjects and environments? Are you looking to shoot more composite photography using backplates you've made on location and subjects you've shot in studio? If you've answered yes to any of these questions and aren't already a genuine wiz at using gels, then this post is for you.

Our First Shoot With The Canon C100 And Atomos Ninja

The release of the C series of cinema cameras from Canon has garnered a lot of attention of filmmakers as a great alternative to cameras like the RED. After much debate, our studio purchased the camera a few months back and recently flew to Austin to shoot two commercial spots. We couldn't have been happier with the results.

Part 2 | Using Levels To Add Color In Photoshop

In part 1 I covered the process of building the best panoramas with little distortion by finding the no parallax spot in your lens. In part 2 we add in our model and use curves and levels to colorize the sky in Photoshop. In addition, this tutorial builds on utilizing the combination of plugins and Photoshop to target specific tones of your image, which is a great technique when building a dramatic environment. 

A Must Have Tool For Creating Backplates | Part 1 - Preparing The File

As more and more photographers are shooting backplates on location and subjects in the studio, I've found the best tool for the job isn't necessarily your lens or the camera but a specific tripod head that finds the no parallax point in your lens. This was by far our favorite purchase of 2013 here at RGG Photo.

Now Available For Pre-Order Tamron 150-600mm

If you have a little bit of Christmas cash from grandma burning a hole in your pocket consider this lens. BH Photo just announced  the Tamron SP 150-600mm f/5-6.3 Di VC USD lens for Nikon and Canon. It is available for pre-order now and is expected to ship January 17th, 2014. Also check out the link below to save $400 on the Nikon D800. 

Get Paid More For Your Photography With Value Shifting

Do you have a hard time differentiating yourself from the price anchors of other mediocre photographers? Have you considered taking the Starbucks approach to your products? In this two part series by Spencer Lum, of the Ground Glass Blog, he takes you through the psychology and sales techniques to increase your sales. Check out part two below.

Trilogy Of Light Series Finale Released | "City Lights"

This is the third and final chapter from Colin Rich's series "Trilogy of Lights" and is one of the most epic time lapse series I've ever seen. The first two chapters are posted below so watch them in order if you haven't seen the first two.

Instagram Updated With Direct Messaging | Now Send Sexy Photos In Private

Have you ever wanted to send a sexy, artfully filtered photo of yourself to a select 15 ladies that follow you on Instagram and then know exactly when they have read the message? Well, now that desire is a reality with the privatization of your Instagram posts through “Direct Messaging.”

How To Create A City Of Ice | BTS with Erik Almas

Composite photography seems to be the standard in advertising these days and Erik Almas is one of the photographers leading that race. In this behind the scenes video from Erik, we also see the use of CGI to turn his hometown into an ice winter wonderland.

How Do You Shoot The Same Subject Differently? The Tarantino Approach

I often times hear that portrait photographers will only show 1 person in their portfolio and not to duplicate subjects on their website. I am completely against this idea and urge photographers to be more like Mr. Tarantino, who can transform characters and settings by use of wardrobe, color, and hair. This post is a call for examples of how YOU are shooting the same subject differently. Send me your images and I will post a follow up article with the best suggestions.

How To Build A Tower Of Sandwiches | BTS RGG Photo

It's not every day you can make one big massive sandwich tower and get paid to do it. In this behind the scenes I take you through an average shoot in our Chicago studio. You can see the team of people that come together to a shoot like this happen.

New Corporate Head Shot Technique In Photoshop

Phlearn has something ridiculous like 500 free photoshop tutorials to help you polish your images. This tutorial series, so far, has been one of my favorites. Aaron Nace, the founder of Phlearn, shows us a new technique with custom brushes for giving your subjects a unique corporate head shot look. This tutorial is a 4 part video series, enjoy.

How BTS Videos Should Be Made | Martin Schoeller

Martin Schoeller is one of my all time favorite portrait photographers. In this behind the scenes video we go on a journey with Martin in one of his campaigns for one of my favorite Italian coffees, Lavazza. I'll go so far as to say this is my favorite BTS video of the last six months. Below is another BTS video from Lavazza and a link to more.

We're Giving Away a $1,200 Workshop Today on CreativeLIVE

Today, tomorrow, and Saturday RGG Photo will be teaching a commercial photography workshop LIVE on creativeLIVE. We will be giving away ROSCO Lite Panels, a 2 day workshop to the Fstoppers Bahamas workshop, a hard drive from OWC, and a lot of other stuff. Tune in and like us on Facebook to win.

Behind The Scenes | Bailey's Irish Cream Shoot

Here is a look at a 4 day photo shoot my studio PRO Photo did for Bailey's Irish Cream through Brand Content in Boston. This job was especially technical due to the bottle's reflective and concave properties. This called for an extra technical and precise lighting setup. The slightest move in any of the lights drastically changed the light shape on the set and bottle. Take a look.

Win A FREE 2-Day Bahamas Workshop Pass

On November 7th, 8th, and 9th Rob Grimm of PRO EDU will be giving away a 2-day pass to the Fstoppers Bahamas Workshop in May of 2014. It's free to enter, just tune in live for your chance to win on CreativeLIVE next week where we will announce the instructions for how to enter. The pass we are giving away is for our liquids, liquor, beer, and splashes workshop  that will cover everything we know about shooting liquids.

My Favorite New Product At PPE This Year

I was shocked at my favorite product this year at PPE. Mostly because it wasn't digital, electronic, or even made of glass. I was most impressed with a product that helps our capture workflow in studio and on location. 

The Most Dynamic Lite Pad Kit I Could Find

This week we purchased our first LED lights pad kit and I have never been more excited. After much debate on which kit, which manufacturer, how many lights, we finally pulled the trigger on the ROSCO Gaffers Lite Pad Axiom Kit sold at BH Photo. There are so many options on new lights today and the choices are overwhelming. In the end we wanted a large kit that was compact, durable, dynamic, daylight balanced, and easy for a small crew to set up. This kit did all of that.

Don't Forget To Register For Shoot NYC Speakers - It's Free

I'm all kinds of excited for Photo Expo this week in New York. One of the biggest things I am looking forward to is Shoot NYC just down the street from the Convention. If you are planning on attending the convention this week, don't forget to register for the Hasselblad/Broncolor Shoot NYC. It's packed with free speakers and will be a great chance to get your hands on some of the worlds best gear. Plus it's totally free.

"Open Letter to Adobe" Answered by an Fstoppers Reader

Last week I published an open letter to Adobe Lightroom written from the perspective of photographers that use the web gallery feature in Lightroom. It generated a decent amount of feedback both positive and negative. Many people told me that this couldn't be done and that Adobe would never offer something like this. Then I read a comment from a reader that was doing exactly what I wanted. Problem solved!

$300 Off Canon 5D MK III with $175 worth of Free Accessories

The Canon 5D MK III was a considerable upgrade for me and I have loved every minute of it. The 61 point focusing system and low light capabilities have made this our go-to system when shooting on-location. Today, BH Photo has announced a pretty decent sale that gives you $300 off the camera, 4% rewards, and a free 32 GB SDHC Extreme Card, Extra Camera Battery, Gadget Bag, and Mono-Pod. If you've been waiting for a good time to pick one up, this may be it. 

Indie Mats - An Awesome New Product For Your Clients

I've been using a product called IndieMats for over a year now and I absolutely love them. My wife and I are big DIY'ers and decorated our daughter's room with them by creating a large collage of funny photos at a fraction of the cost of traditional frames.  It's an awesome new way to display your photos with unique wall decor.

An Open Letter To Adobe Lightroom

I've been using Adobe Lightroom rather intensely for several years now. Overall I've been quite happy with how the program streamlines my workload, organizes my photos, and how often it get's an update. Having said that, I am rather surprised that Adobe hasn't improved one area of Lightroom and it's wasting both me and my clients valuable time every week. The following letter is written on behalf of photographers everywhere that use Adobe web galleries. Please share this so Adobe listens and improves.

Model Maker Turns Toy Cars Into Nostalgic Life-Like Images - On A $200 Point And Shoot

For the last 25 years, Michael Paul Smith has been building detailed scale models for an imaginary world he calls "Elgin Park." Michael builds eerily identical scaled models of cars 1/24th the size. He carefully picks out real world environments for these cars and builds   whatever else is needed to sell the shot. He then uses backgrounds of real environments to make the shot as realistic as possible. Here's the kicker: he's doing all of this on a $200 point and shoot.

Pop Culture Food Pun Photos You Never Knew Eggsisted

I'm a big fan of clever puns. I'm an even bigger fan of puns done in an original way, which is hard to do these days. The Instagram / Tumblr account "Talking Food" has blended the awesomeness of food photography and pop culture puns like "Go Shawty It's Sherbert Day" and my favorite "Batman and Reuben." If you have a few minutes to kill check out the page for over 100 puns that will put a smile on your face and food that will make you hungry. The most impressive part, the graphic design is all done on an iPhone.

Why Producers Are More Important Than Any Good Photographer

Arguably the most important person on any production set is the producer. Charged with preparing for the worst and having a back up plan to a back up plan, a producer is responsible for making sure any shoot happens without any mishap, injury, or stoppage whatsoever. Blaine Deutsch is commercial advertising producer who handles days of pre-production, casting, big crews, planning, preparing, investing, paperwork, contracts, permits, and thousands of dollars on the line.

How To Remove All People and Cars From Your Video Time Lapse

I recently came across this beautiful "IR" time-lapse of an empty Philadelphia city and was instantly mesmerized by the lack of moving things like people or cars. Upon further investigation on the technique, I was surprised on how easy this was to actually do myself in FCP X, which adds considerable value to your time-lapse videos. I followed the comments of this video to Ross Ching, a filmmaker that inspired the creating of this video. I've posted a link to the original website below.

Wedding Photographer Scams Clients Out Of $140,000

Michael De Rubeis, AKA Michael J. Distasio Photography, never heard the timeless advice "under promise -over deliver." Or maybe he may have completely misinterpreted the saying and ran with it. Mr. De Rubeis made a living out of scamming couples on their wedding day, which is probably one of the worst things you could do to someone. The Passaic County, N.J.police department says there are at least 70 couples who paid the Walden photographer thousands of dollars for photos and albums they never received.

Don't Upgrade Your Macbook Pro Until You See This

Before you shell out a ton of cash for a new MacBook consider a few DIY options that can drastically increase the performance of your machine. For me, there is nothing more frustrating than having a program take four minutes to open, having programs crash or the spinning beach ball of death. Computers, like most things, need occasional maintenance and tune ups. If you don't address this on a semi regular basis then you are wasting all those duckets you spent on your fancy Macbook Pro.