Recent Business Articles

Tips for Reducing Event Day Anxiety

Experiencing bouts of anxiety when working fast paced events like a wedding is quite commonplace, clearly there is a lot riding on you the photographer. Truthfully a lot of that stress, we tend to create for ourselves. Let me explain how with thoughtful preparation ahead of time, I minimize to an extent those periods of uneasiness.

How to Make the Jump From Amateur to Professional Photographer

Making the jump from amateur to professional photographer can be both an exciting and scary thing, and it’s important to know how to do everything correctly. Make sure you do all these things before you open for business.

Why Networking With Other Photographers Is Important

Running a photography business can be a lonely job. When you take the plunge into running a small business full-time, you quickly realize how solitary the work can be. Here’s why it’s so important to meet and build relationships with other photographers.

Why Instagram is Crucial to Lead Generation for Photographers

There is a lot of debate within the photo community on the importance of a social media presence. As social media has increasingly evolved as an essential in daily life, it’s time for photographers to stop fighting against the current. No matter your niche, there is value in participating in an online presence. Instagram is a particularly important tool for photographers to generate leads.

Creating Your Own Stock Photography Niche

Using your personal interests and hobbies can be a great way to create a stock photography niche that is both creatively and financially rewarding.

Financial Risks of a Photography Business

Running a business always entails risk, and photography businesses are no exception. Let's explore the various financial challenges we face and ways we can protect ourselves and our livelihood.

Six Investments To Level-Up Your Commercial Photography Business

Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.

PhotoPlus Expo 2018 Roundup

Ten years ago, I attended my first PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City. No other event each year brings as much opportunity to learn, check out new gear, speak with other photographers, editors, manufacturers, meeting folks outside of the matrix of social media. Here's a brief round-up of the 2018 PhotoPlus Expo from a different take than simply the latest gear.

The Dirty Truth About What You Need to Avoid When Hiring a Makeup Artist

Hiring a professional makeup artist for your studio can be a daunting task, but one that can be rewarding when it comes to client satisfaction. In the second half of this two-part interview, we will delve a little more into what we, as photographers, should be looking for when we set out to hire a makeup artist for our own studios.

Why You Don't Always Need the Latest Photography Gear

If you’re anything like me, you spend half your time fighting for new business and the other half fighting your urge to spend the money you make from new business on gear. So, for a bit of fun, today I thought I’d share my own personal, self-directed pep talk whenever I feel the urge to splurge.

How to Avoid Lowball Offers as a Photographer

It doesn't matter what industry you work in, there are very few clients that won't try to squeeze you on your price. Here's how to spot the signs and the psychological strategy you can employ to make sure you get the amount you deserve each and every time.

The Subtle Mistake That Can Cost You Photography Clients

You've spent the time learning your craft, you've built a portfolio, and you've invested in your business, but the clients still aren't rolling in. Here's why how you craft your portfolio can hold you back.

The Key to Always Growing as an Artist

As professional artists, at some point in our careers we will feel as if we reach a plateau in our work and are not growing. In this article learn the ways you can continue to grow and reach your greatest potential and work past that creative rut.

When Working for Free Pays Off

“Exposure doesn’t pay the bills.” As photographers, we’ve all heard this saying, and we’ve all probably even said this at least once. It’s frustrating to be expected to work for free at all as a creative professional. You and your work need to be taken seriously.

Avoid These Mistakes Because They May Cost You

When I first started in the photography industry, I was fortunate enough to have a couple of mentors that guided me. Due to their mentorship, I was able to avoid some mistakes early on to help give me somewhat of a head start. Even still, I've had my fair share of "facepalm" moments, and some of the points discussed in this video feel uncomfortably familiar.

How to Survive the Slow Season as a Wedding Photographer

Wedding slow season is inevitable. Feelings of discouragement can fill the mind of even the most talented photographer during slow season, so here are a few ways to fill that downtime and make this year’s the most productive yet.

How to Create Your Own Luck in Photography

Sometimes, I like to tell brief stories about my adventures in life and photography that have little to do with the technical aspects of creating an image and more to do with making sense of an often hectic profession.

Some More Helpful Steps to Becoming a Better Photographer

There's quite a bit more to becoming a successful photographer than simply learning to use a camera proficiently. This great video talks about some more useful steps you can take to give yourself a better chance of being successful.

Some Useful Steps That Will Help You Become a Successful Photographer

Becoming a successful photographer can be a daunting thing, both because of the ever-evolving market and because of the lack of a definite, singular way to go about it. This helpful video talks about some important steps you can take to increase your chances of success.

How Photographers Become Successful

In a genre composed of so many different disciplines, there are a couple truths that cross all boundaries.

The Gatekeepers of Photography

Attempts to network with fellow photographers often fall short. Many of us act as professional “gatekeepers," defensively sharing little or no information.

What Being a Professional Photographer Is Truly About

There's a lot of advice out there about the techniques and gear a professional photographer should be aware of and use, and while those are certainly good things to know, there's another aspect that often gets overlooked, even by seasoned photographers.

KitSplit Launches Free Mentorship Program to Get More Women Into Film

Women represent only 8 percent of writers, 10 percent of directors, 2 percent of cinematographers, 24 percent of producers, and 14 percent of editors, according to Women and Hollywood. Peer-to-peer camera gear rental platform KitSplit is looking to change that by announcing a partnership with current KitSplit members who volunteer their time to mentor women in film.

Why Are You on Instagram?

I don’t think there’s a more polarizing social media platform than Instagram. From photographers who sing its praises to those who loathe the day it was invented, there’s no denying that Instagram evokes strong feelings.

Five Ways Teaching Helps Your Photography Business

Photographers can be greedy when it comes to knowledge, hoarding techniques, shoot locations, and general valuable information on our craft. While we photographers need to be competitive, we also need to share our knowledge.

13 Weeks Until the Holidays: Is Your Business Ready?

The stores are already stocking holiday decor with faux trees and the leaves have barely fallen. The holiday season sneaks up on business owners quickly with an influx of calls for sessions. Is your business ready and do you know how to weed out the fake calls or emails?

Why So Many College Graduates Fail in Photography

Getting a degree in photography can seem like a great way to get a college degree and still pursue what you love, yet many, many college graduates end up failing, despite having four years of intensive training in photography. This great video explores just why that is.

Never Shoot Without Dual Card Slots

In the past few weeks, Nikon and Canon have released their new mirrorless offerings, the Z7 and R, to much fanfare. Despite the great specs and form factor, I won't buy either for one simple reason: neither one has dual card slots. I never shoot anything without dual card slots, and neither should you.

Wedding Photographers: How Protected Is Your Business?

Providing a service to clients as a small business comes with risks. At some point during the course of photographing a wedding, every photographer will run into an unforeseen circumstance. Are you prepared to face the unexpected?

A Professional Web Designer Tells You Why Your Website Sucks

As creatives, most of us know the value of a strong internet presence and what that can do to boost brand recognition and our business bottom-line, but we don’t always know how to make the best of that presence. I spoke with a successful web builder and graphic designer to get a glimpse of the most important aspects of boosting web potential for photographers.

You Will Never Feel Ready to Take the Next Step

One of the lies we tell ourselves when presented with a challenge — an opportunity to stride forward — is that we aren't ready or aren't prepared enough. Well, you never will be.

Some Very Useful Tips for Making Money as a Photographer

A lot of photographers are quite talented when it comes to using a camera and Photoshop, but being good at making money as a photographer is an entirely different skill. This helpful video will give you some very good tips for ensuring you're making the money you deserve in photography.

An Open Letter to Thumbtack

Dear Thumbtack, you’ve been a major national player in service-sector networking, including the field I love, professional photography. I appreciate the jobs I accessed through you in the past. But the door on that past, I’m sorry to have to say, is closed.

Common Mistakes Photographers Make on Instagram

It’s no secret that Instagram has been working on its algorithm for quite some time. Gone are the days of tricking the algorithm to get more visibility. Now, more than ever, Instagram values excellent content. Here are a few practices to avoid when posting on the popular social platform.

3 Things To Look For When Updating Your Portfolio

Deciding which images to keep and which to throw away is one of the hardest lessons to learn for new photographers. One would think that it gets easier with experience, but the more you learn the harder it can get.

Quick Website Checkup and Security Bar Check: Is Your Site the Way It Should Be?

SSL has become the preferred way for all sites to be displayed as opposed to only being used for shopping carts and pages where you would enter personal data. For some time, there's been a transition from http to https, and it was a choice mostly based on the intended activities of your website viewers.