Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

Why Photographers Don't Get Paid

Making money in photography is hard — even harder when companies ask you to do work for free that they are profiting off of, and we say yes for the exposure/connections. 

Balancing Your Boudoir Photography Business and a Family

Many times the question arises on how to run a family and a business without losing your sanity. After speaking with one entrepreneur who is successfully managing the balance, we shared a few tips to keep the pressure down and the success rate high. 

How Photographers Are Price Cutting You

I write a lot of articles about photographers not price cutting you, so I am going to try and approach this from the opposite direction. Here is how photographers are price cutting you.

Why You May Benefit From Fewer Clients

When striving for success, the reality of what you want and what you pictured beforehand seemingly don't always align. In fact, they can appear wholly different and strange. This is one such peculiarity.

Do You Offer a Discount to Family and Friends for Your Photography?

Photographers provide a very useful service, and because of that, you will probably often be asked to provide those services for friends and family, and they might want a discount (or even want you to work for free). When that happens, should you indulge them? This great video explores that exact question.

Three Helpful Tips for Running a Successful Photography Business

There is a very distinct and fundamental difference between being a successful photographer and being successful in the business of photography. This helpful video will give you three tips to ensure you're successful when you start a photography business.

How to Start Pitching to Brands

Pitching can seem like a really scary thing to start doing. But I fully believe that anyone can pitch effectively, they just need to know how to! So today, I’m going to break down how to get started.

How a Paparazzi Photographer Makes Money

The BBC has interviewed a renowned paparazzo and US photo editor, both of whom revealed details of making money through selling images of celebrities. They discuss the importance of knowing where famous people live, the changing royalty percentages, and the fight against other paparazzi for exclusive images.

The Biggest Threat to Working Photographers is a Lack of Insurance

It isn't fearmongering to say that one mistake, and not even necessarily your own, can bankrupt your photography business if you're uninsured. So Fstoppers have teamed up with Insurance Canopy who have created Full Frame Photography Insurance to go over the issue and offer some insight.

What Gear Companies Do You Invest In?

I'm not talking about gear you buy. I'm talking about investing on the stock market. Many of the companies we as photographers use are public companies. For me, it's become a time to consider investing. What would you buy? 

Advice to Photographers on Pitching to a Photo Editor

Sarah Tilotta provides some words of wisdom on pitching to a photo editor. It's a short video with some gems worth remembering, like being nice. Seems like the world could use a lot more of that. 

The End for the Business of Photography?

The rise and democratization of digital photography over the past 15 years has been, I would describe, as one of the most socially changing movements in the world, ever. Though the cellular phone may have been the initial catalyst, the camera accompanying that communication device has now allowed billions of people to interact and share worldwide events from a nation's political upheavals to the birth of their own child. With sales of standalone cameras dropping nearly in half in the past seven years, has photography changed for the better, and is this the end of making money in photography?

Ten Regrets I Have as a Professional Photographer

If you had your time again, would you change anything about your photography career? Here are 10 regrets I have accumulated while practicing as a professional photographer for the last decade.

How One Photographer Made $35,000 in Stock Photo Sales

Stock photography is not for everyone, but it really can be a financially viable option for some of those photos you have just sitting on a hard drive at home. Realistically, unless you are already making thousands upon thousands of dollars from the images you've been creating, stock photography might just be the thing for you.

Self-Perception and Creativity

When we are children, we have an innate desire to seek validation from our parents or our teachers. Probably because we think that they know best, that they are bastions of knowledge — and in that context, they essentially are. But what is the purpose of seeking validation from others when we are adults?  

What Equipment Do Commercial Photographers Use?

Making the move to being pro is fraught with the anxieties of not having the right equipment. So what equipment do commercial photographers use? Being a commercial photographer is pretty much as vague a job description as being an administrative assistant.

Which U.S States Pay Photographers the Best Salaries?

If you want to earn the most money from your photography, where should you live? Forbes.com has compiled a ranking of American States which pay photographers the best salaries. If you live in Massachusetts, stay put; if you live in Iowa, you might want to pack your bags.

The Photography Sales Process: Five Easy Steps

Maybe you've had a prospective client — someone you've never heard of — ring you up to discuss your photography services... and had your brain freeze, making the conversation awkward. Even if you've been landing photography gigs for years, the excitement of an unexpected phone call can throw you off course.

How Giving Away Your Photos for Free Can Land You $50,000 Jobs

All photographers can agree that you won't stay in business long if you do not charge for your work. But what if I told you that the best way to gain exposure to high-paying commercial clients was to give away your images for free? Today, we sit down with commercial and composite photographer Josh Rossi and explore the concept of free.

On Being Profitable as a Photographer

It’s the height of tax season, and an odd thing just happened to me. I was at my accountant’s office filing my business taxes for 2018 last week, and she said to me, “Wow. I have a lot of photographers as clients, but most of them aren’t making a living. What are you doing differently?”

Lets Talk Seriously About Photographers Putting Up Their Prices

When was the last time you put up the amount you charge for your photography? If the answer is never then you're not alone. Many of us struggle to ask for more money and even those who try are not always successful. The problem is that if you never increase your prices you'll be out of business before you know it. Here's how and when to start charging more.

A Good Photo Assistant Can Be Worth Their Weight in Gold

In a world where everyone wants to be a star photographer, there isn't nearly enough discussion about the benefits of a good photo assistant. Here are a few tips for those interested in assisting a professional photographer and a few things for photographers who may be seeking an assistant to consider.

Will Insta360 Overtake GoPro?

Insta360 recently announced that they’ve raised a further $30 million in funding, and that they’ve been profitable since 2017. That’s more than can be said for GoPro.

Running a Business for Pleasure, Not Profit

Modern business exists for one primary purpose: to maximize profit. In this article, I’ll explain why, for the past six years, I’ve run my business in the opposite spirit, often knowingly leaving money on the table.

Seven Ways to Save $83,900 as a Photographer

We all know how expensive being a photographer can be and while there are some no-go areas for cutting costs, there are still several huge savings to be had if you look in the right places and change a few habits.

Ten Items Photographers Should Never Buy Cheaply

Who doesn't love a photography related bargain? The problem is that some of those cheaper deals could cause you some serious headaches further down the line. Here are ten items which you should always avoid buying on the cheap.

New to Commercial Photography? You Should Try Up-Selling.

Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them. 

The Important Career-Building Exercise You Might Be Ignoring

You buy tutorials, you go to workshops, you read the latest article about gear, try to keep up with industry trends, run social media ads, and do everything else you can think of to create a strong career. But you might not be doing the one thing that could benefit your career the most: in-person networking.