Recent Business Articles

The Complete Guide to Wedding Photography Pricing: Part 1

In the past few years, the growing number of wedding photographers and their vast range of prices have made finding your value as a photographer challenging. This series of articles will help you to navigate your prices to meet your goals and earn your worth as a wedding photographer.

Should Photographers Have a Blog?

Blogging has always been a sore spot for photographers. After all, we didn’t become photographers to write, but instead, we became photographers to take photos. So why, then, is blogging necessary for a successful photography business?

Services and Apps You Can Use to Work More Productively

There is a change happening in work culture. Bosses are more open to telecommuting and being a freelancer can be thought of as being the answer to a modern day working life. Here are some tools and comparisons to provide the best fit for you and the business stage you are in.

How to Do Your First Professional Photoshoot

We all have to start somewhere. Taking on that first job can be very intimidating, so here are some tips to make sure it goes as smoothly as possible.

Why Potential Clients Aren’t Responding to You

When you run a photography business, client leads are everything. However, if you can’t get potential leads to respond to you, your business can flounder. Here are a few reasons why potential clients may not be getting back to you after they initially reach out.

Open Season on Photographer Jobs

Photographers get your resumes and portfolios updated. A recent search lead to some interesting opportunities for the right people with varying degrees of experience.

How to Pitch Clients and Get Work

Putting yourself out there and getting new clients to see your value can be daunting. In Brendan van Son's latest video, he walks you through his process of pitching his travel photography to clients across the globe.

How to Price Your Photography Services

You've bought the camera, you've mastered the techniques, you're ready for business. What are your prices? This helpful video will give you some good guidelines for pricing your photography services.

Why Instagram Doesn’t Owe Us Anything

It seems like every time you open Instagram, someone is complaining about their post exposure or the algorithm on their profiles. Whether algorithm changes or some other inexplicable event have dropped their engagement, the reason they don't have a following yet is because Instagram is always holding them back. What we fail to realize is that this free platform that promotes our work really doesn’t owe us anything.

Do I Need an Agent for Photography?

Photography agents are nothing new. They've been around for a long time, but since the advent of social media they seem like something we are all a lot more aware of; anyone who's anyone has an agent, right? However, there are a few misconceptions out there as to what an agent offers.

How to Write a Killer 'About Me' Page

Your “About Me” page is one of the single most powerful ways to define your brand, stand out from your competition, and make potential clients feel they can’t NOT hire you. So why, then, are you neglecting it? Here’s how to write a killer “About Me” page to capture more clients.

Unhappy Clients and Photographers: How to Stop the Fall and Take Responsibility

Despite a photographer’s best efforts, there will come a time when a client is unhappy with some part of their experience, whether it’s customer service or the finished images. Since it’s bound to happen, how should a photographer handle unhappy customers? The answer is: catch them before they can be disappointed.

When It's Alright to Give Family and Friends Free Photos and How to Do It

Working for free is always a hot-button topic in the photo industry, and it can become an even thornier issue when it's friends and families asking for your services at a 100 percent discount. This great video examines the pros and cons of working for free for friends and family and how to set and maintain boundaries.

How to Connect With a Modeling Agency

Have you ever been curious about what it is like to work with professional models and the process of matching your talents behind a camera with an agency’s catalog of models, but never really knew where to start? Here's a great how-to about getting started with working with a professional modeling agency.

How to Get Bookings From Your Photography Website

Most clients today look at a digital portfolio rather than a printed book. Granted, the higher up the ladder you go, the more it leads toward print, but for the vast majority of us trying to make a living from photography, digital is king. Here are some tips on how to get bookings from your website.

The Trait I Value More Than Anything in a Model

When it comes to working with models (whether it be aspiring or established), there is one trait that I value above all others. If you're thinking that I'm going to say cheek bones, freckles, or a specific hair color you're way, way off.

Should You Raise Your Photography Pricing?

If you’re in a place right now where you’re unsure of your pricing, and you’re not booking as many clients as you’d like, it may be time to consider raising your pricing. Here’s why raising your photo package prices may help book more clients and make you love being a photographer more.

Who Does Your Photography Branding Appeal To?

You are about to embark on a magnificent afternoon of fishing, under a sun-soaked sky. Do you simply drive around town till you see running water, hastily place the car in park, and cast out, or instead carefully plan out a spot on the water that nets you the greatest chance of success.

How to Successfully Re-establish Yourself as a Photographer After Relocating

Relocating is never easy but it can be an incredible step in a photographers' career and craft. A new city, state, or even country is a blank canvas with endless possibilities. These possibilities and work to be done in order to transition can be overwhelming, where do you even begin?

Why Some Professional Photographers Aren't Successful

Have you ever wondered why some photographers have excellent photo-taking skills but can’t seem to get any business? Or perhaps you've noticed some photographers don’t seem to have adept technical skills but are getting a bunch of business. This may be why.

So You Want to Be a Professional Photographer

There’s much more to being a professional photographer than meets the eye. Making photos for your clients is about 5 percent of the job. Making a living from photography is difficult to say the least. If you want to be a professional photographer, there are many aspects you should consider before diving in.