In May we published an article covering three of the most critical things your website should do well. The original post included several critical suggestions that could help improve your website but was, by no means, a definitive list. In this article we will expand on the first by adding three more items to the list.
Wedding photographers would like to hold their clients — or would-be clients, for that matter — to certain standards. As a collective, we’d love to see them shop for the best vendors, spend good money on photography, and have unplugged weddings with nary an Uncle Bob in sight. The list goes on. It would stand to reason that most of us in “the business” would probably find the idea of a bride acting as her own photographer to be pretty abhorrent. We’d chalk it up to selfie culture run amuck or DIY gone wrong, wouldn’t we? Would you? I probably would have, if I’m being honest. However, we might be wrong.
I came across a web app for scheduling appointments that was a complete game changer for my business! It's by far my favorite productivity tool. Every wedding photographer needs to check this out. It could be the missing link you need in your business to book more wedding photography clients. In my first week I was able to arrange seven meetings and book two clients. Wow! This changes everything.
Starting your own photography business can be very rewarding. However, we often let our creative right-brain get ahead of the left-brain practicalities and fail to ensure we are adequately protected from a legal standpoint. Corporate Attorney Adriel Sanders sent us these important legal considerations that may seem obvious to some, but many overlook.
So, you want to be a successful photographer? Or retoucher? Or art director? Or just about any other creative field imaginable? It is a treacherous road, ranging from emotional bliss to hopeless depression. Be prepared to battle the fiercest of foes with nothing more than obsessive determination and your arsenal of skills.
Keeping track of contracts and payments can be somewhat cumbersome. If you're like me, sometimes you want to write everything down and have an excel spreadsheet just to double check everything. Along with that there is a neatly organized folder on your hard drive, external, and hard copied in a cabinet somewhere. Agree wants to eliminate a majority of the hassle we experience in our day to day when talking to clients.
If you ask any well-known and successful photographer what the most important thing you can do to grow your business is, they will almost all point towards shooting personal projects. Before the end of every day, I try to visualize at least one creative and interesting idea that might be worth photographing. Nine times out of ten, those ideas are complete garbage. Every now and then, I come up with a really great idea, but unfortunately, 90% of the time, I completely forget these great ideas and they never become a reality. Here is how I have solved this problem.
Many beginning photographers find it very difficult to translate their vision verbally. In order to save yourself time, effort, and frustration the day of your shoot, use a mood board. Mood boards are visual collages of inspiration designed to provide your team or client with a visual reference guide that everyone can agree on before your photo shoot.
An influx of talent naturally creates more competition and offers your client more choice. That choice ultimately leads to lower odds of you landing any given job. It would be very easy to look at the current state of photography and blame it on a numbers game, but then, you wouldn’t be entirely correct.
In this article I will share with you some SEO tips for those of you who are using WordPress as their content management system. For visual learners I have created a quick video tutorial that will walk you through the steps in this article.
Getting started in photography is expensive. Sometimes frustratingly so. This expense tends to compound a bit if one has to pay professional models to build a portfolio. Fortunately, you don’t. Models also need to build a portfolio, so collaborating with photographers to create images becomes extremely valuable. TFP (time for print, or time for portfolio) has becomes a keystone of the beauty/fashion/glamor world.
Last week I shared the story of Andy and Jess Wickstrom and the DesignEgg. Continuing with the theme of creatives who travel full-time for their work, brings me to the husband and wife photography team of HagePhoto.
Here I am on a Saturday night tucked away in my photography office finally listening to Dr. Dre's new album. With just two real full length albums, Dre is one of my all time favorite artists, and I always enjoy researching the samples and references he uses in his music. Tonight by way of Compton, I found record producer Jimmy Iovine's commencement speech he gave to the USC graduating class of 2013. Jimmy might be talking about producing music but I think his words ring true for photographers as well.
Giving a great first impression is imperative, especially when our work is mostly based on aesthetics. It can be the way we dress, the image we carry through social networks, or even a simple email signature. I have tried many different email signatures, using HTML formatted text, an image, or a mix of both. But I never was satisfied with how it looked. I then stumbled upon WiseStamp. A very simple way to create a professional and clean looking signature for your emails.
Being able to reach people easily with your marketing message is one of the most important aspects of marketing any type of business. In this article, I will share with you 3 tips to reach your followers and customers.
Erik Almas is one of my all time favorite photographers. His work mixes equal parts clever advertising and personal vision in a way that makes each image intriguing to study. But behind all of his brilliant images is a businessman who works diligently to get his brand in front of art buyers and advertising agencies. Today PRO EDU has released a free section about marketing from Almas' Composite Photography tutorial, and this advice is something every photographer should hear.
Many of us dream about the idea of traveling, and using our skills as photographers, filmmakers, or designers to sustain a lifestyle that allows us to travel and work at the same time. Guys like Elia Locardi come to mind, but his methods are just one of many different ways to make a nomadic working lifestyle a sustainable one, and in this article I’ll tell you the story behind Wickstrom Design.
I personally have never used a Wacom tablet or stylus in my life. They always seemed like the most useful post-processing tool ever, but I never bit the bullet and tested the waters. However, after filming Elia Locardi edit over 40 images for his "Photographing the World" landscape series, I am confident enough to finally give it a try myself. Luckily my good friends over at Phlearn have laid out five of the most useful tips for making your Wacom tablet easy to use.
Almost every photographer has found one of their images reproduced online without their permission. The first question you might ask yourself is "how much money can I get for this infringement?" However, copyright law can be extremely difficult to understand and there are many common or case law rulings that factor in on how an image can be used fairly or commercially. In this fascinating video, the guys at PRO EDU sit down with Joe Naylor with Image Rights and fine art photographer Peter Coulson to discuss how photographers can protect their art.
If you hadn't heard of it before, the Stand Out! Photographic Forums is a huge photography industry event (taking place in New York City, Toronto, and Los Angeles) loaded with affordable workshops taught by some of the biggest and most successful names in the industry. You can learn directly from legends like Mark Seliger, Pratik Naik, and Michael Muller. Phase One was even nice enough to ask me to come and teach classes on digital teching and shoot pre-production. You should read below to learn more about all of the classes and offerings.
Anyone who has been booked as a wedding photographer knows that this genre of photography can be extremely challenging. Perhaps no other field of photography throws as many variables at you more than those found on a typical wedding day. Whether it is crazy weather, horrible lighting situations, demanding wedding planners, strict church rules, or overall disorganization, there are a many many things that can cause the day to go less than expected. Here is what every bride should know about the challenges of photographing a wedding ceremony.
Photography is a business largely built on referrals, word of mouth and reputation. How you present yourself to others and take advantage of chance opportunities can make or break your career. Are you presenting the best possible version of yourself to clients and fellow photographers?
Jane Ridely of the New York Post revealed a compelling story of New Yorker Mark Reay, who for years has worked as a High-Fashion Model while living homeless. The rooftop dweller breaks the stereotype of the dirty, lazy, drunk that we tag along side our homeless community. Reay's roles and his look as that of the sophisticated and affluent. On set and walking through the streets of New York, you wouldn't guess that the well-dressed and well-groomed model may just be headed to sneak off to his rooftop sleeping quarters.
I am probably going to piss off Lee Morris and Patrick Hall and probably some of you with this post but there has been a lot of conversation lately, including multiple posts on Fstoppers.com, about ‘discounted,’ ‘gray market’ and ‘on sale’ cameras dramatically priced lower than their manufacturer’s suggested retail price (MSRP).
Naomi and I just celebrated our 40th month of being on the road full-time and living a 100% location independent lifestyle. Looking back, it seems like a lifetime ago when we made that crazy decision to sell nearly everything we owned and adopt a life filled with travel photography. In a way, it really was a lifetime ago because we were completely different people back then living very different lives; two people with a dream of what could be, teeming with optimism, but with no real idea of how it would all work out in the end.
According to a group of Italian security researchers roughly 8% of all Instagram accounts are actually fake. Not a huge shock and slightly lower than other social networks like Twitter from their research. The real question is if it truly matters or effects engagement on an individuals account, that is where their data shows real value.
Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet. In today’s landscape, is watermarking your photographs the best way to protect them? Let's review both sides of this debate, and explore the current state of the watermark in photography.
Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching. From starting up and getting his first clients, to maintaining relationships with those clients and running a business, to establishing a style and making an impression on potential clients, Roslund’s stories and experiences that he shares are a perfect mix of interesting and informational.
