Business

A lot of photographers are afraid to put their work out into the public eye for fear that its not perfect. A lot of work goes unseen because the photographer wasn't comfortable enough to show what they created. Chase Jarvis interviews Austin Kleon, the author of the book Show Your Work!: 10 Ways To Share Your Creativity And Get Discovered, and delves in 3 reasons not showing your work is a bad idea.

If you have ever tried to create an album from an event that you have photographed, you know the difficulties that can come along with the creation process. If you have experience using Adobe InDesign, you are off to a good start and most definitely have full control of your album. However, InDesign is a complex program that takes time to learn and even more time to become timely and proficient with. A ways back while listening to a podcast I heard about Fundy Designer. Fundy is an all-in-one design suite that can be used to design, sell, proof, and print with ease. The application goes beyond album design and covers many aspects of your photo business, helping you focus on providing your clients with beautiful, timeless prints, along with a variety of other options to help your brand grow.

There is such a lot of talk going around about branding. But what exactly is your brand, and how do you use it to help you reach a wider audience and market your photography? Your brand is the core of your marketing, the central theme around your photography. Your brand is not your logo or your company name, unless of course you are Apple or Nike.

Ever since Facebook changed to curated news feeds, there has been endless grumbling in the photography community about diminished reach and post engagement. That shouldn’t stop you from trying to beat their algorithms. You can still have a ton of success with Facebook posts. You just need to know how to work the system.

As someone who makes a full time living working as a photographer I am often asked for advice on how to get started and how to make it in this career. Despite the seemingly impossible odds, it is in fact quite possible to make a fantastic living in this industry. Former assistant to Mario Testino, Alexi Lubomirski, has created one of the best videos I've seen describing the persistence and tenacity required to succeed. If you are looking for a dose of motivation I highly recommend giving this a watch.

Lately, I’ve noticed a huge surge in the number of emails I’ve received inquiring about my interest in partnering up with a website or app that claims to be shaping the next generation of holiday photo. One email even introduced its company’s services with a tagline of “the app that’s replacing selfie sticks.”

My high school enemy is my new best friend. I'm talking about a glorious thing called "tests." In the photo world, a test is a shoot set up for the sake of portfolio-building, experimentation, fun, or all of the above. It's not a paid shoot, but these suckers pay off big time. A test shoot is when you book a model (we'll talk about how) to shoot a concept that you put together. As I'm writing this, I actually have my journal open on my desk in mid-plan for a test that I'll be shooting later this month. Let's talk about a few reasons why testing is so important, how to find models, reach out to agencies, and what you need to do once your model is booked. Dig in!

Marketing your photography business in 2016 doesn't have to be expensive if you’re willing to put in some elbow grease.

Jeremy Cowart is a household name in the photography industry. Recently Jeremy was classified as one of the 30 most influential photographers on the web by the Huffington Post. After studying graphic design, he continued on to become a well-known celebrity photographer. We all know him from famous photos of Taylor Swift, Carrie Underwood, and even the Kardashians. But who is Jeremy Cowart? And what motivates him to be a photographer, an artist, and a humanitarian?

Do you have trouble keeping clients? Maybe you've had a few customers you thought would be repeat customers, but somewhere along line, they just weren't satisfied with their experience to come back. Even if you shoot the best photos of your life, simple communication mistakes, a lack of business knowledge, and poor planning can ruin a shoot or client interaction, just as easily as bad photos. In this eight minute video, Jay P. Morgan goes over seven ways you can loose clients, and discusses how to react properly to these common issues photographers face.

Even if you've never heard of Victoria Will, you probably have seen her awesome moving portraits of celebrities. These captivating images give a new take on celebrity portraits. Some might say they are simply amazing, but others might give a different opinion. We sat down with Victoria to give you this exclusive interview and discussed the inspiration behind these images.

Are you proud of every commercial photo or corporate video production you’ve done? Have you ever found yourself explaining to someone, maybe even a client, about how a project you worked on could have been better, but you were held back by the lack of a big budget? That’s understandable to a point, but I think there has to be a certain standard of quality with any production, regardless of budget.

If you ran a poll to find out what are some of the biggest pet peeves that a photographer experiences when dealing with clients, undoubtedly, requests for all raw files from a photoshoot would be up there on the list. Many newer photographers cave in to the pressure of trying to appease their clients but the reality is that this is, in most circumstances, an unfair request that could do more harm than good. Fellow photographer Jessica Kobeissi explains why in this video.

My name is Nico, and I'm a professional urban/street photographer based in London. In this article, I will show how you too can use Twitter to get more photography jobs, develop your network, and get your work seen by the right people. At least 90% of my paid photography work, including Adidas and Amazon, has come from interactions on Twitter, and anybody with a high-quality portfolio can do the same by following my simple tips.

The world wide web was set ablaze this week by the photography community when Brides.com published an article telling prospective brides which vendors they should and shouldn't be feeding, and this advice strongly suggested photographers should not be fed. Of course, anger ensued. Surely, in this day and age, the author would have crafted a rebuttal or an apology to the legion of photographers in the trenches that she had scorned. Nope. They silently covered it up.

I encounter lots of people who are torn between pursuing their passion for photography as a career or keeping it as a treasured hobby. There’s naturally that underlying paranoia that doing what you love full-time and taking on the pressure of monetizing it will kill your enjoyment. I’d like to say that years after going “pro,” I still love what I do every day. If you’re unsure and need convincing, here’s why I believe you too should take the plunge.

Email etiquette. Nobody tells us how it should be done. Much like taking photos, it's something we tend to learn as we go along, and our individual email style can take several years to shape. Here are many of the things I’ve learned through dealing with a multitude of different clients, including how best to address and engage with those with whom you’re doing business.

One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee. It takes a long time to get there, but being savvy about building a client base can help tremendously.

Adobe’s last quarter results are out, and they’re better than ever. Adobe’s Creative Cloud and media business rose 35 percent thanks to a 23 percent beat on subscriber expectations, while the company’s overall net income more than doubled from $88.1 million to a staggering $222 million. Adobe’s fourth-quarter earnings report shot its stock to all-time highs. On one hand, that’s good business. But what does this mean for creatives who have felt an increasingly rocky relationship with the software giant?

Say it with me: "Done is better than perfect." I'm positive I'm not the only photographer on this planet that lets perfection get in the way of "good" far too often. While the concept itself is one mountain to tackle, becoming a more efficient photographer goes a long way in making the realization of a smooth and functional business a reality. The folks over at KISS Books have reached out to 10 photographers to find out the things they would never do — the things that kill efficiency.

If you consider yourself an artist, with the sole intent of getting hired to create beautiful imagery and hope that people are going to come knocking at your door to buy your images, congrats! You’ve failed as a photographer in 2015.

FotoClient is a new cloud based platform which aims to be a total business management solution for photographers and studios. From lead management to invoicing FotoClient wants to tackle it all. I put it to the test at my studio to see how it performs in the real world. Starting at just $10/month, could this be the solution you are looking for?

At some point or another, most of us photographers will have a chance to work a job that requires us to hire help. It may be a one-off, or perhaps your studio has come to a point where hiring a full-time assistant makes sense. There are so many factors that go into hiring another person, even full-time. Thinking of the expense, the role that person will play, and how they will fit into your style are just the beginning of these considerations.

Many photographers start out as hobbyists and part-time photographers while relying on a day job to pay the bills. Maybe you shoot on the weekends and edit after hours. But at what point should you quit your day job and commit to becoming a full-time professional photographer? Here's how to take that first big step in your photography career.

There are a zillion photographers out there, but there aren’t a zillion clients. How do you make your work stand out? Success comes when a client will book you because it's you and not because you are just another good photographer. In the process, having a recognizable style might also make you a happier photographer. But how can you get there?

Retouched Magazine, the interactive magazine from retoucher and beauty photographer Julia Kuzmenko McKim, has recently announced that they are also now available in PDF format. The magazine brings some of the most talented and experienced photographers and retouchers together to teach and share their insight into the field of retouching. Topics from the pro tools and methods for retouching, building your portfolio, and being successful in the field of retouching. Articles come from the top photographers and retouchers in the world including Pratik Naik, Benjamin Von Wong, and Joel Grimes.

Are you struggling to make it as a professional photographer? Here are the top five warning signs that your career is headed for failure, and how to overcome your own self-defeating habits.

Facebook has recently made it easy for users to create Instagram ads through their platform. For some time, Instagram has been one of the best avenues for photographers to reach potential clients and vendors that they would like to work with. With the ability for anyone - small and large businesses alike - to create sponsored Instagram posts directly through Facebook, it is now easier to reach a wider scope of potential clients.

There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver?

As creatives, we have to stay inspired, focused, and always be moving forward. Aside from focusing on creating beautiful, desirable work, if you want to survive doing what you love, you have to have a good business sense. For some of us, this comes naturally, for others it is a learning process. No matter what your experience with business is, you can always learn more. Between books, classes, and mentors, the options for learning are endless but between our personal lives, creating artwork, and what our budgets allow, the option aren't always as broad. Podcasts are an awesome, free way to learn about the business side of your craft. They can be informative, inspiring, and allow you to learn while you work. While there are tons of podcasts out there here are my top three favorite when it comes to the business side of photography.