When you're first starting out with artificial lighting, the vast array of terms to describe and quantify the various parameters of light can be a bit overwhelming. This helpful video will introduce you to the most essential terms that will allow to effectively communicate how any light source behaves.
When you're first starting out with lighting, the natural thing to do is use your on-camera flash or a hotshoe speedlight. However, unless you're going for a very specific look, this will generally not give you the best results. This great video shows you how even just a single speedlight can give you great results when you move it off camera.
When looking at lighting, you have a lot of choices with companies like Profoto, Broncolor, Elinchrom, Paul C. Buff, Godox, and others. Have you asked yourself if the lights from those companies fit how and where you shoot? Does it makes sense to buy that $2,000 strobe or would a couple cheap speedlites achieve your vision?
Color gels are a lot of fun to work with and when done well can add a certain oomph to your photo. It can also be intimidating and hard to get just right. And when I say just right, even that itself is very subjective. Some people prefer it to be subtle while others want the color to dominate in the image. There are also photographers who only use it for color balancing.
Light painting has been a common method for automotive photography, but it is mostly demonstrated on car exteriors. On the other hand, shooting the interior of a car, by using the light painting method can give really good results that can be qualified as a high-end image. In this video, Moe Zainal shows his process from start to finish, including the retouching.
It can be easy to fall into using the same lighting setups over and over, and while there is certainly nothing wrong with using the tried and true methods, once you have those down, you might be itching to reinvigorate things a bit. This quick video shows you how a unique lighting setup and a little ingenuity led to these great shots.