Strobe light

If you are under 30 and looking to step up your photography game, here is your chance: Broncolor is launching this year again its Gen NEXT contest.

When it comes to shooting portraits, photographers almost always reach for an 85mm lens or even the 70 - 200 mm lens. As great as these two lenses are for portraits, they often fall short when trying to capture an environmental style photograph. In this video, I'm going to show you the most widely used lens in my camera bag and how shooting wide angle can sometimes create a better photograph than shooting telephoto.

Just when you thought zeroing in on, and staying put with the copious amount of camera and lens options was enough to alone cause sleepless nights, you then discover this wild world of high power flash photography. Good news is help is indeed on the way, depending on your needs as a photographer one of these three advanced flash options will get the job done.

When I first started shooting flash, I would lug my big studio lights and battery packs from location to location. But after a while, this became such a hassle that I stopped doing it. I instead settled for using a hot shoe flash or just shooting with no flash at all. But this may change now that Elinchrom has the new ELB 500 TTL. Not only does this light offer a significant increase in power compared to a traditional hot shoe flash, but it also does it with a much smaller package than standard studio lights while maintaining the benefits of TTL and HSS.

On-location photographers have a new piece of lighting gear they’ll want to look into. Elinchrom just introduced the ELB 500 TTL with high-speed sync, active charging, a built-in Skyport trigger, TTL, and 500 Ws of power.

Lighting can be a major pain in the ass and that is especially the case if you're not a technical person, like me. After picking up the camera 7 years ago I am still constantly learning about the many different aspects of lighting.

The first time I shot in this style was accidental to be honest. I'd love to say it was an artistic epiphany but sadly the truth of the matter is that I was too darn lazy to close the windows. However when I took the test shot, I realized I absolutely loved the effect! To think that I was rewarded for my lazine...err....creative moment of clarity!

Most photographers have a tendency to light their subjects from the same side. I personally like to set up my key light on camera right and I also always have my subject look toward that light. Not today.

The lust for better photo gear is something every photographer struggles with. In our photography industry, many people swear by the quality of light of this brand verses that brand, but in the end isn't light just light? In this video I create a classic beauty lighting setup with $10,000 worth of lighting equipment and then replicate that same setup with only $425 worth of lighting equipment. Will they look the same? This is the Rich Photographer vs Poor Photographer lighting test.

Patrick and I decided to create a video series where we compete to see who can come up with the best image based on a set of randomly chosen rules. This week, one of us got to use an iPhone and the other had the entire studio at their disposal.

The Godox AD600 Pro Strobe was recently announced to the public. Having myself recently shifted from a fantastic (but also pricey) pair of Profoto B1s to jump into the Godox (Flashpoint in the U.S.) system, I took notice.

One way to spice up your photography is to add gels to your lights so you can produce colorful and edgy looking imagery. Adding wild colors to your photos can offer a lot of creativity but gels can also be used in a much more subtle fashion to slightly alter the color of your background and sky. In today's video I want to share two simple techniques I use to help make my backgrounds on location look more interesting.

I can still remember the first time I saw the effects of bounce flash. The soft natural light looked unlike anything I had seen from my little point and shoot's direct flash, and the resulting image looked so natural. Soon afterward I was introduced to off camera flash and a variety of light modifiers. The results between all of these lighting techniques were not subtle and I became obsessed with finding my favorite tools to light people. In today's video, I explain how one single flash both on and off camera, and a few light modifiers can give you the perfect light quickly and easily.

At first, you could wonder how a hairstylist found inspiration in deep sea creatures and avatar to make a collection. But then, when you see the actual looks and how a talented photographer such as David Sheldrick can make the most out every element to create masterpieces out of it, you actually start to hate yourself for not thinking of it earlier! This is probably the most stunning project I’ve seen in months, and I’m blown away by how much talent there is in these frames.

Flash duration is one of those terms you hear in the world of flash photography but may not know exactly what it is, or why it matters. It’s really quite simple, and pretty much exactly what it sounds like. The measurement of time from when the flash begins to fire until it’s completely off is what’s known as flash duration. Like a light bulb filament slowly burning off when it’s turned off, a flash tube does the same thing, but much quicker.