I recently had the chance to use the Freefly Ember S2.5K, and at $25,000, this is hands down the most expensive camera I’ve ever worked with. But, surprisingly, for what it can do, I actually think it’s a bargain.
Making your footage look cinematic isn’t just about lighting. It’s a combination of elements—camera settings, lens choice, composition, motion blur, and color grading—all working together. You might have the right gear, but if the image lacks depth, movement, or the right tone, it won’t have that polished, film-like quality.
SmallRig has recently unveiled the RC 220B Pro LED Video Light, marking a significant evolution in its COB lighting lineup. Promising professional-grade performance in a lightweight, compact package, the RC 220B Pro is positioned to be the go-to light for video creators of all levels. I’ve had the opportunity to put it through its paces in real-world production environments to see how it stacks up.
On February 14, 2025, YouTube celebrates its 20th anniversary—a milestone that invites deep reflection on how a single website, originally conceived as a platform for sharing simple video clips, evolved into a global cultural powerhouse. Over two tumultuous decades, YouTube has transformed media hierarchies, empowered ordinary individuals to become creators, and reshaped public discourse on a myriad of social, political, and cultural issues.
Adobe has just launched some AI video features as part of Firefly and, despite being beta and producing some terrifying results, Adobe is charging money for it.
You’ve been a photographer for many years, and you’re curious about making videos. After all, your camera likely has some amazing video capabilities. But moving to video is daunting; there’s so much more involved than still photography. Here are a few thoughts to help you get started.
In the first big announcement since Nikon’s acquisition of RED Digital Cinema, the company now offers new options that open up the platform for a world of innovation.
Furthering its commitment to professional filmmakers, Nikon today announced the new Z 28-135mm f/4 PZ power zoom lens, made specifically for film and video production.
A videographer must master both the process of shooting and the process of editing to create a compelling final video. During the shooting phase, you capture the scenes necessary to assemble the final project in the editing phase. Once you begin editing, your only option is to work with the footage you captured during shooting. If you neglected to film a particular shot, there is no way to create it later. Today marks a paradigm shift with Adobe's announcement of a Firefly Video Model in public beta, making it possible to create video footage from scratch.
With the announcement of a new streamlined version of the Blackmagic URSA 12K LF camera for less than half the price of the kit version, Blackmagic Design has once again proven itself to be a company in touch with its customers' needs.
The opening battle of Gladiator remains a memorable moment in modern cinema. Its combination of layered storytelling, technical precision, and visceral energy still holds its own more than two decades after the film’s release.
Panasonic has unveiled four new 4K professional camcorders designed for high-quality video production, broadcasting, and live streaming The AG-CX20, HC-X2100, HC-X1600, and HC-X1200 models combine 4K 60p 10-bit recording with advanced features in a compact and lightweight design, making them suitable for a wide range of users, from solo filmmakers to professional production teams
Zhiyun has a wide range of gimbals to choose from, and the new offering is the Cinepeer Crane 4E. In this article, I put the gimbal through its paces and give my opinion as a first-time user.
As you might be familiar with Insta360’s Flow Pro, the first smartphone gimbal that features Apple DockKit, they have now released a brand-new model, the Insta360 Flow 2 Pro, which features a sleek design and even more advanced features. With the rapid growth of AI integration technology, the Insta360 Flow 2 Pro has taken the leap to become the next-gen AI-powered smartphone stabilizer, featuring the all-new Deep Track 4.0 that offers advanced tracking capability.
Hollyland has officially unveiled its latest wireless mic solution, the Lark M2S microphone. Tailored for content creators who demand excellent audio quality without compromising convenience or dominating the shot, this sixth-generation Lark Series microphone delivers on multiple fronts. Here’s why this ultra-mini wireless microphone deserves a spot in your production toolkit.
A new line of full-frame anamorphic lenses has just hit the market. Get ready for the Venus Optics Laowa Nanomorph T2.9 1.5x LF Anamorphics.
As press releases go, this one was brief. But short can sometimes be significant, as Nikon announced today a new version of firmware that brings to its mirrorless cameras a staple of the film industry: shutter angle.
I read a quote recently that stated, “Buying a Z8 over a Z9 is a no-brainer.” Er, excuse me, may I add my two cents? Or maybe I should say, allow me to weigh in (you’ll get that pun later)…
Today, I’ll share a quick look at my simple solution to a sometimes convoluted process.
If you're into shooting video, you may have heard of or even used a Pro-Mist filter. But have you ever thought about using them for photography?
Today, Laowa has introduced a new line of cinema lenses to the cinematography market. And these have a major perk: macro capabilities.
Blackmagic Design has made two price drops, one permanent and one temporary, that might be of interest to those of you who use DaVinci Resolve Studio to bring your video projects to reality.
Coming from a photography background, venturing into the video realm can feel overwhelming. While I'm confident in most aspects of photography, the learning curve for filmmaking is steep and often more complicated than expected.
Ever wonder what it’s like to do bird research in the Amazon jungle?
I love prime lenses—they’re always my preference—but I had to travel across Spain recently to make a documentary film and was traveling light. I had to pick my lenses carefully, so I chose the 24-70mm as my main lens. I quickly discovered it was the perfect travel lens.
Tabletop tripods are always nice to have whenever the need arises. While most mini tripods have the same features and functions, this one might offer more uses than most.
This week, Fujifilm announced the development of a new camera designed with filmmakers in mind, the Fujifilm GFX Eterna. The camera builds on Fuji’s GFX line of medium format still cameras but will be focused on video capture and is aimed at independent filmmakers and documentarians.
Nikon, a brand with a long history of quality in photography, continues its growth in the video market today with the development announcement of a new NIKKOR Z 28-135mm f/4 PZ lens with filmmakers in mind.
For any videographer, getting your equipment setup just right is key to achieving smoother workflows and better-quality shots. Recently, I upgraded my gimbal setup with a few accessories that have made a significant impact on both my shooting experience and footage quality. Looking back, I wish I had invested in these upgrades much sooner.
If you’re creating content on your iPhone, Apple’s storage pricing can make it very difficult to justify using storage-heavy workflows like ProRes. Lexar’s Go Portable SSD, however, is specially designed to be the perfect external storage pairing for iPhones and other USB-C mobile devices.
Film production equipment is notoriously expensive. But some of the most helpful tools can still be had for a song.
As a professional commercial photographer, my main priority has always been to capture the perfect still image whether for client delivery or personal project.
Five years ago, I suggested that Apple get into the dedicated camera game again by turning its long-neglected (and now officially dead) iPod touch into a sweet connected camera. It didn't happen, but apparently there are some folks who appreciate iPod cameras just the way they are.
If you shoot both photo and video, you’re probably used to having a different kind of tripod for each separate workflow. However, this new tripod from Tilta just might make things easier when you’re shooting on the go.
Vlogging is often fraught with peril. Whether that's overcoming your own shyness, or overcoming people on the street uncomfortable with someone overcoming their shyness in a vlog, there are techniques and gear to help minimize issues.
Last week, Nikon released a quintet of LUTs for its Z line of cameras that bring a touch of RED color science to the Nikon world.
You may not have been aware that film director Stanley Kubrick was also a professional photographer, having shot assignments for magazines before he ever made any of his award-winning movies. So what did his photographer’s eye bring to his movies, and what can we learn from his creative process?
While the image of a harried producer talking into a wireless headset on a film lot might be a cliche, there’s a good reason why these products exist. Saramonic’s WiTalk 9 series of headsets offer an affordable way to access professional quality wireless communication, ideal for productions, drone operations, or other content creation endeavors where hands-free communication is essential.
A tripod might seem basic, but its simplicity is its strength. In an age where drones, gimbals, and cranes dominate, it’s easy to forget the power of keeping your camera still. The composition becomes the star, allowing you to focus on framing and detail. Sometimes, the camera doesn’t need to move to make an impact.
If you're a child of the 'aughts, you've probably seen a Flip Video camera at least once in your life. Before cellphone videos were a thing, these bad boys ruled the amateur video circuit with their ease of use and novel design that incorporated a literal flipping USB port on the side. But what happened to these once ubiquitous cameras?
Before you instinctively dial in a wide aperture for that dreamy bokeh, consider what you might be losing in terms of your photograph’s ability to tell a story. How about taking your fingers off that aperture ring for a moment and listening to one of the world’s greatest visual storytellers?
With a history spanning over 130 years, the Hungry Ghost Festival in Bukit Mertajam stands as one of Malaysia's most significant and enduring cultural events.
ProGrade Digital makes a wide range of memory cards, targeting their products at the professional market. While their Iridium line of CFexpress Type A cards have already shown fantastic performance in my hands-on review, the combination of their blazing speed and larger capacities left them with a higher MSRP (although still at a good price per GB, to be clear). With the Gold line, ProGrade is bringing many of the desirable features to a lower pricepoint and capacity.
Entering the world of photography can be challenging enough. The world of video can feel even more daunting! For someone who has solely focused on photography 100% from day one, taking on the challenge of video is a whole new world. Here are the things I learned from creating my video for my work as a photographer without video experience.
As a passionate landscape photographer, I often emphasize that a phone will never fully replace a professional camera. However, in an age where social media dominates and more photos and videos are being captured on personal phones than ever before, it's important to acknowledge the innovations enabling phone users to capture incredible footage and photos. The Zhiyun Smooth 5S AI is one such innovation worth noting.