“How to Market your Photography” is a wonderful resource which was written by the marketing specialists at Photoshelter.com and MadMimi.com. I found this guide to be very user-friendly, with just the right amount of information you’ll need to get going, weather you are just starting out in the industry, or a more established photographer, who is looking to update the approach you’ve been utilizing to generate business. I will quote some excerpts from Part 1 of this guide, which contains the most fundamental advice to those of us who find words like “strategy” and “marketing” as intimidating and stressful.

For those in search of an affordable and versatile solution for your telephoto needs in the Nikon Z system, it may be time to rejoice.

An old phrase too often associated with dreamers and the work-shy became a foundational philosophy behind my photography, once I fully understood it.

This is a really clever marketing tool using photography. The prototype agency Breakfast has created a super complex billboard made entirely of spools of thread (6,400 to be exact). These bobbins are wrapped with fabric containing 36 colors and can mechanically recreate any image sent to its processor. Right now using the hashtag #f21threadscreen , clothing company Forever 21 will build and display any image on your instagram account in full 60 x 60 pixels live for the whole world to see.

In an era when information travels at breakneck speed across vast digital networks, the very act of trying to hide certain data often paradoxically ensures its broader dissemination. This ironic dynamic, known as the “Streisand effect,” encapsulates a critical tension at the heart of contemporary media ecosystems: attempts to suppress or censor information frequently result in that information being shared more widely and gaining even greater cultural resonance.

Most of the readers of this site I’d wager fall into the category of content creators, not content consumers. That being the case, rants about not being properly compensated for the hard work put in to producing images comes up every so often. But have you ever been on the other side of that situation?

If you have any interest in fashion photography then you won't want to miss this free 3-day workshop hosted by creativeLIVE. Now, starting today October 22 through Oct 24, fashion photographer Lara Jade will be teaching Fashion Photography 101. Lara will cover casting your styling team and model to the shoot day itself: shooting in-studio and on-location, lighting techniques, model direction, and finally, retouching, business, marketing, and social media advertising. Whatever your experience level, you can learn something from this workshop.

Big softbox, little softbox, umbrella, or beauty dish? When choosing a key light modifier for your portraits, it can be daunting to decide which one is the best for the job. I've been working as a portrait photographer for 19 years, so in this article, I'll take you through the modifiers I grab most often for shoots and explain what each one does and the best scenarios to use them.

Do you calibrate your screen? If you don’t then there are good reasons why you should. If it’s something you decide to do, then Datacolor Spyder X2 Ultra may be the perfect solution.

Olympus has just announced the launch of a new lens, the M.Zuiko Digital ED 12-200mm f/3.5-6.3 (35mm equivalent 24-400 mm). It features the highest range of zoom of any lens available for mirrorless systems, giving users more than 16 times magnification. At just $899, it goes on sale at the end of March.

Perhaps one of the biggest moral debates I have with myself is when I look at the good work of “bad” photographers — work that has a life of its own and work that has become culturally significant. Yet, that work has a dark side to it: the creator. Is it possible to look at photographs without ever thinking about the photographer behind them?

Earlier this year, I reviewed the Elinchrom ELB 1200. It has become one of my most used lights along with the ELB 500 TTL. However, quite a few users missed the possibility of using the unit as a power pack in the studio instead of relying on batteries.

His client list reads like a who's-who in iconic businesses: Pearl Vision, American Standard, Shell Oil, Virgin Galactic, AOL, Wells Fargo, Salesforce, Red Bull, Minute Maid, Costco, and Allstate. He has even photographed celebrities like Kevin Spacey, Richard Branson, and Al Gore. No doubt you've seen the remarkable work of Chris Crisman in the past, but photographers want to know how does he do it? What does his studio look like? What equipment does he use?