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Jaron Schneider
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Articles written by Jaron Schneider

Fstoppers Reviews the Sigma 18-35mm f/1.8 DC HSM Art Lens
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Shock, dismay, joy, and envy. These emotions have been running wild since Sigma announced their new 18-35mm f/1.8 DC HSM lens. It’s the first lens in our modern age to maintain that open of an aperture through a zoom range and it’s also equipped with auto focus. This type of innovation has been unheard of from Sigma until recently, but now it’s almost expected. The main question I wanted to answer about this lens was: “Is this lens for real, or relying too heavily on the hyped, somewhat gimmicky nature of that innovation?”

Going on an Extreme Photography Adventure? Lowepro's New Bag Will Keep Gear Dry
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Lowepro has just announced a new DryZone pair of bags, a backpack and a duffel, that are weatherproof and watersport-friendly and are designed to keep your gear not only safe, but protected from aqueous elements. This is the kind of bag that can sustain powerful waves and blasts of water, so you can finally climb into a waterfall cave without fearing for the safety of your camera.

Price Finally Announced for Highly Anticipated Sigma 18-35mm f/1.8 DC HSM
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When Sigma first made known the existence of the 18-35mm f/1.8 DC HSM Art lens, the photography world could barely contain itself. Social media and blog comments blew up all over the net, including in the Fstoppers universe. This lens has been a subject of intense conversation for the past few weeks, nothing more debatable than speculation of pricing. Speculate no more. Sigma has revealed the pricing, and you're not going to believe it.

Pentax Announces Three New Interchangeable Lens Cameras
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Pentax/Ricoh has just announced three new cameras to their lineup. Two are APS-C sized cameras that are pretty similar, but one is most certainly aimed at a more consumer market. The third is a new mirrorless camera, one that Pentax is boasting as the world's smallest and lightest interchangeable lens camera.

No Samsung, We Don't Need the Galaxy S4 Zoom
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Samsung has a weird, and to me slightly irritating, inclination that is bordering on habit: pushing products into hybrid scenarios that are doing just fine where they are. As someone who likes to have a camera, a tablet and a phone as separate devices (because, well I use them at different times for different things), I am continually baffled by the choice to shoehorn them into each other. I’m also disappointed that consumers are rewarding this, and Samsung is at it again with the Galaxy S4 Zoom.

Samsung Goes Slim with Thinnest Fisheye on the Market: 10mm f/3.5
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UPDATED WITH SAMPLE IMAGES
Though Samsung is a brand very few of us associate with either pro optics or cameras, they really want us to take them more seriously. I've used their mirrorless cameras on occasion and have been generally happy with the experience. To try and sway us further into their camp, Samsung has just unveiled a new addition to their lens lineup: the thinnest fisheye on the market in the 10mm f/3.5 wide angle lens.

Adobe Debriefs on Lightroom 5 Beta, Final Release and Perpetual Software
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Late last night Adobe announced Photoshop Lightroom 5 to much fanfare. Though some of course have complaints, the general consensus has been pretty positive. Following the release, we posed a few questions to Adobe, and they got back to us on what they learned from the Beta, new features and the differences between Creative Cloud and perpetual licenses.

Fotodiox Takes LED to Film/TV Market with new Fresnel Lights
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Fotodiox just announced a brand new fresnel-style LED light that is dimmable, focusable and cooler than traditional fresnel tungsten lights. The new lights offer a power of 9,100 – 60,000 Lux/m Luminance, which Fotodiox is saying is about the same as the output of a 1K light, all controlled wirelessly. This adds another high-powered LED to the Fotodiox lineup, the first being the LED100WA.

#CreativeDay Retouches Bus Patrons in Real Time, On the Street
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I love creative videos that are just plain fun to watch. In this video, one Photoshop "magician" uses hidden cameras and a specially rigged advertising board at a bus stop to entertain bus patrons with retouched images of themselves, done in real-time. I have to admit, if I was sitting at that bus stop and they did this to me, I would be pretty amused.

Create a Digital Masterpiece Composite from Every-Day Images
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Sometimes those obligatory travel photos snapped on location are great on their own, but (at least for me) a lot of them aren't visually dazzling. Luckily, that can be rectified. Jonas De Ro recently published an absolutely breathtaking composite image psd.tutsplus that is jaw-droppingly amazing. Best part is, he shows you how to make it so all you Photoshop fans can try a similar project yourself. Turn ordinary into fantasy!

ONA Welcomes Summer with Beautiful New Products
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ONA, a camera bag and accessory company known for really beautiful products, announced several new additions to their line today. The Leather Bowery, The Bolton Street Backpack, The Dark Truffle Leather Brixton, The Smoke Bowery and The Presidio Camera Strap were all announced today. All these look really sharp and are sure to appeal to many of you (they certainly look great to me). I'm personally a fan of their new "dark truffle" leather color.

App Developers: Stop Making Photo/Video Apps!
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The explosion of the app development industry after the colossal growth of smartphone and tablet products in the market started out as a fantastic new tech segment worth watching. It has contributed significantly the rebirth of my beloved Bay Area and Silicon Valley. However, in recent months, this once proud and innovative space has devolved into an overcrowded, hyper competitive and absurdly redundant “look at me” marketplace. This is probably most true for apps based on taking and sharing photos and videos, and I’m getting really sick of it.

One-Day SanDisk Memory Card Super Sale
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SanDisk is having a crazy one-day fire sale of some of its more popular pro-level memory cards. CF, SD, Micro SD and USB flash are all included, some highly marked down. Might want to jump on these before they sell out...

New Nikon DSLRs with Lens/Speedlight Combination Rebates
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Nikon has released a group of new rebates that take effect when you combine cameras with lenses or speed lights. Cameras include the full range of Nikon SLRs, like the D7100, D600, D800 and even the D4.

Watch How Zeiss Manufactures Their New Touit Lenses
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Zeiss is preparing for the availability of their Touit line, lenses for E-mount and X-mount cameras. For those who love Zeiss glass and compact cameras like those from Fuji and Sony, getting these high quality lenses might be a must. For the rest of us, we can still appreciate the beauty of the precision that goes into producing lenses of this quality. Check out this video just published today on Zeiss' YouTube channel.

Review: You Should Want Sigma's 120-300mm f/2.8 Sport Lens
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Large, imposing and drop dead gorgeous, the new Sigma 120-300mm f/2.8 EX DG OS APO HSM AF is one hell of a lens. Sigma has done an outstanding job in recent months producing some top quality lenses and they didn’t let up on the gas with the first Sport category offering in their new global vision. With two levels of optical stabilization, a wide open f/2.8 aperture, crazy fast and accurate AF and a beautiful body build, you want this lens, even if you don’t know it yet.

Adobe Addresses Frequently Voiced Concerns Regarding the Creative Cloud
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There have been fewer hotly debated topics in the past six months than Adobe's move to the cloud. Many creatives really like the new cloud, but others are steadfastly against it. I actually have seen some very harsh arguments that might even surpass the flame wars between Nikon and Canon enthusiasts. As hard as it might be to believe for some of you, Adobe does listen and is addressing some of your major concerns with the cloud-based software system.

Canon Rebates Return: Deals on 5D, 6D and 7D
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Canon hasn't had any rebates on camera bodies lately, so I'm pretty pleased to find that there are a batch of rebates incoming for the 5D MKIII, 6D and 7D. Though the 7D is probably on its way out soon, deals on the 6D and the 5D MKIII are always welcome. The 5D and 7D are now $200 off, while the 6D got a slim, but still appreciated, $100 off.

One Method to Style and Photograph a High-End Watch
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Aaron Nace at PHLEARN teamed up with professional product photographer Rob Grimm to demonstrate how a super high-end watch shoot would be put together. Check out how Grimm takes numerous shots and combines them into one advertising-quality image.

The Fstoppers Perspective on Product Reviews: What to Expect
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Reviews are a tricky subject. On one side, there are a lot of people out there who want to hear as many voices on a product as possible before they make a decision. On the other side, there are skeptics across the internet who assume the worst of people and believe every review to be somehow influenced in a particular direction by unseen greedy fingers. We really want to clear the air on what makes an Fstoppers review, both in the past and in the future.