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Jeff Rojas

New York, NY
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Articles from Jeff Rojas

How to Add Color to a Grey Background in Photoshop

Adding color to an otherwise boring grey background in Adobe Photoshop isn't terribly complicated. In this short video tutorial, I'll show you how to accomplish that in just a few short steps.

Three Ways to Use a Reflective Umbrella

In this simple lighting tutorial, I discuss three different ways to create softly lit and dramatic images with a single reflective umbrella.

Three Tips to Land a Photography Sponsorship

For many photographers, the holy grail of “making it,” as a photographer is a sponsorship. The truth is that it’s really not as difficult as it sounds, but to make it easier, I’ll give you three tips to landing your first sponsorship.

How to Change Your Background Color in 30 Seconds

While I’ll always try my best to get the shot right in camera, there're occasions, like when I photographed this beauty editorial, when that’s not always feasible. In this short tutorial, I'll show you how to change your background in a few short steps.

3 Easy Ways to Control Depth of Field

Most photographers who are just starting off have a difficult time discerning what depth of field is and an even more difficult time trying to envision it. In this short tutorial, I'll show how to envision depth of field, and three easy way to manipulate it.

The Ultimate Guide to Buying Photography Equipment

As a photographer who has spent the last couple of years around plenty of other sponsored photographers and one who has a couple of sponsors of his own, I’m going to share the one thing that no one is actually saying aloud, the one decision you should consider before you ever press the buy button on any photography equipment.

The Ultimate Guide to Finding a Makeup, Hair, and Wardrobe Stylist

If you’re interested in shooting production sets, like with fashion photography, you’re going to need to build a team beyond yourself. The truth of the matter is that your success will depend on who you know and what they can do for you. As blatant as that sounds, it’s the nitty-gritty truth about building a team.

5 Ways to Be More Productive as a Photographer

It's October and this year has been one of my most productive years as a working photographer to date! I finished writing my second book this year (which will launch in August), I'll have taught over 30 workshops by the end of the year, my number of clients has increased exponentially, and my income has also increased as a result of that effort. How? Simply accountability and focused productivity. Over the course of the last year, I've worked on reducing my total "work time" by purposely controlling my productivity. Here are five methods that I've used to become exponentially more productive.

Three Easy Fashion and Beauty Lighting Setups

Unless you’re a well established fashion and beauty photographer with the support of an agent or a plethora of business acumen, you probably aren’t going to make much money when you’re first starting out in the business. This is why it’s important to learn how to be scrappy and work with less gear if you’re working on a budget. In these lighting tutorials, I’ll show you three easy-to-replicate fashion and beauty setups that fit almost every budget.

How to Add Hand Controls to Sony Alpha Series Cameras

Not since the Canon 5D Mark II hit the market have we seen a camera series as a technology revolutionary as the Sony Alpha series. I’m speaking specifically about the a7S, a7S II, a7R II and the a6300. Let’s look at the a6300 for example, 4K video output, great low light capability, an awesome autofocus capability, frame rate options and lens options, all for under $1,000. All those options are packed into a camera that weights 14.3 ounces with a battery.

Stand Out Photo Workshops 2016 - Learn From Industry Leaders

The Stand Out Photographic Forums are back! This is a massive photographic event with a ton of affordable classes taught by some of the industry's most recognizable photographers. You have the opportunity to learn everything from lighting to marketing, composites by Renee Robyn and even editing ala Pratik Naik. They'll even have a one of the top 20 most influential photographers of all time! Who? You'll need to read this article.

Retouching with the Mixer Brush Tool in Photoshop

The mixing brush tool is one of the most underutilized tools in portrait retouching. When used correctly, the mixing brush tool can be used to blend blotchy skin together, fix makeup in areas where a makeup artist may have missed applying makeup, etc. Here is a quick introduction to using the mixing brush as a portrait photographer.

You're Not Just a Photographer

Saying that you're "just a photographer" can be one of the most self-deprecating things that you can say as a professional. Those three simple words can destroy your credibility even if you're just trying to be humble about chasing your passion.

Learn How to Use a Color Checker in Two Minutes

If you're using a color checker to only correct white balance, then you're not getting the most out of it. A color checker is the only way to replicate true to life skin tones accurately.

Three Ways to Use a Beauty Dish

A beauty dish can be extremely versatile if you learn how to control the way it modifies light. Most photographers simply use beauty dishes to light the face, but you can use it to light full length photos if you know how to position the light correctly. In this video, I’ll demonstrate three ways to use a beauty dish for beauty and fashion photography.

5 Simple Ways to Find Your First Clients

So, you’ve got your portfolio finished. You have strong images that display the work that you want to be hired for. Your website is branded in a way that appeals to your target market. Your business cards are all set to go. So why aren’t clients flying through your door?

3 Tips on How to Turn Exposure Into Actual Money

I get it. You can’t pay the bills by photographing clients for free, or in most cases for exposure. There are definitely ways of turning exposure into monetary compensation however, that most creatives gloss over. Here are three ways of turning exposure into dollars, just by asking some simple questions to your client.

Three Things to Know Before Exporting to Black and White

The perfect black and white conversion technique will vary from photographer to photographer and rightfully so, because there’s truly no perfect technique. it’s subjective. However, there are three key areas that many photographers will overlook before exporting their files that directly influence how their final image will look.

1 Light Beauty Portrait Setup

I have a lot of respect for photographers who solely focus on beauty imagery. It’s definitely a skillset that I’ve been honing over the past few years, but ultimately one that I’ve come to develop an appreciation for. However, beauty photography does not have to be terribly difficult. In this tutorial, I’ll show you how to create beautiful beauty lighting with a single studio strobe and a reflector.

5 Things to Know Before You Start a Photography Business

In the past few months, there have been a few articles circulating around the photography community emphasizing whether or not you should commit to making this your career. Regardless of your position, I feel it’s my moral obligation to express five things most aspiring photographers don’t realize before they make that commitment.

An Easy Way to Enhance Freckles

Freckles are in. As more and more brands and publications start opting to hire models with realistic “imperfections,” we’re bound to see more and more ads with speckled skin. Score one for realistic expectations! However, lighting freckles isn't easy, as most broad light sources will flatten the tone in the skin. Here’s a quick tutorial on how to bring back and enhance freckles in Adobe Lightroom.

Facebook Likes Mean Nothing - Here's 3 Steps to Grow Your Following the Right Way

Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.

Three Things You're Doing Wrong When Retouching

Retouching, much like photography itself, is a really subjective topic in the community. What one photographer considers great, another considers mediocre. While there are many debatable topics regarding retouching, I think it’s important to note these three things most photographers get wrong when they’re retouching.

The Complete Guide to Color Management: Color Made Easy

Color management can be one of the most boring topics to learn as a photographer, right up there with topics like digital asset management and accounting. They all have one thing in common, however: they’re important parts of being a photographer. Learning how to manage color doesn’t have to be difficult, however. Consider this your crash course introduction in learning how.

Going for Gold - How to Submit to Print Competitions on a Budget

Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important.

Three Thoughts That Hold You Back as a Photographer

Artists struggle with many emotions throughout their day. One of the most typical emotions is a sense of inadequacy, both in business and creativity. How many times has budget, fear, and challenge stopped you from getting things done? Whatever your excuse is, it’s just that: an excuse. Here are three thoughts that are holding you back as a photographer and how to overcome them.

How You Can Create Cinematic Lighting as a Photographer

Most photographers who learn the basics of lighting usually take light for granted. Lighting seems pretty simple at first: If there’s an absence of light, just add a strobe. Isn’t that why we all love on-camera flash?! I’m joking. Learning how to give light motivation is truly the easiest way to create cinematic lighting, and it’s a lot easier than you’d think.

Three Ways to Handle an Angry Client

As a photographer, you’re in the business of making people look and feel their best. Unfortunately, it’s impossible to make every single client happy. You’re inevitably going to encounter an angry client at some point in your career. Learning how to either defuse or compromise in that situation can mean the difference between losing and keeping a client or even avoiding a lawsuit. Here are three steps every photographer should use in those situations.

How to Tackle 99 Problems on Set

More often than not, things aren’t going to go the way that you want them to on set. Things are going to break. Things aren’t going to work. Models aren’t going to show up. That’s life. Deal with it.

3 Reasons Why You're Failing As a Photographer

If you consider yourself an artist, with the sole intent of getting hired to create beautiful imagery and hope that people are going to come knocking at your door to buy your images, congrats! You’ve failed as a photographer in 2015.