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Alex Cooke

Cleveland, OH
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Articles from Alex Cooke

Manual vs. AI Retouching: What Happens When You Zoom In

Portrait retouching is one of those skills where the gap between fast and good is enormous. Generative AI can fill in a blemish in seconds, but the moment you zoom in, the skin texture looks synthetic, the pores disappear, and the person starts to look like someone else entirely.

The Authenticity Trend Is the Best Thing to Happen to Photography in a Decade

Every January, the trend forecasts roll in. And every year for at least the last five, "authenticity" has appeared somewhere on the list, wedged between AI predictions and whatever retro aesthetic is cycling back. By now, it would be reasonable to dismiss it as an empty buzzword, the kind of thing that sounds important in a webinar and means nothing in practice.

The Difference Between Image Stabilization and a Fast Shutter Speed

Your camera has image stabilization. Your lens might, too. You also have a shutter speed dial that goes up to 1/8,000 of a second. Both of these tools fight blur, but they fight different kinds of blur, and mixing them up is one of the most common mistakes beginners make.

Sony a7R VI vs. a7 V: The Differences That Actually Matter

Choosing between the Sony a7R VI and the a7 V isn't straightforward, even though one costs significantly more than the other. The sensor architecture, video specs, and body features differ in ways that could genuinely change which one makes sense for how you actually shoot.

Sony 100-400mm f/4.5 GM Review: Can It Replace Two Lenses in Your Bag?

The Sony FE 100-400mm f/4.5-5.6 GM OSS has been a staple of wildlife and action shooting for years, but Sony just rebuilt the concept from scratch. The new version brings a constant f/4.5 aperture to a zoom range that has never had one before, and that single change reshapes how the lens competes against the rest of Sony's telephoto lineup.

Sony Is Still Winning the Camera Business. Fujifilm Is Winning the Conversation.

For roughly a decade between 2013 and 2023, Sony defined where the camera industry was going. The original a7 and a7R democratized full frame mirrorless and forced Canon and Nikon to abandon their DSLR-protective hesitation. The a9 line proved electronic shutters could compete with mechanical at the highest level of professional sports. The opening of the E mount to third-party manufacturers reshaped the lens economy across every competing system. Sony was the brand that other manufacturers reacted to, and the photography press treated Sony announcements as bellwethers for where the industry would move next. Working photographers debated which a7 variant to buy because the relevant comparisons were among Sony's own bodies.

The Rules for Shooting Expired Film

Expired film is one of the more unpredictable variables in film photography, and knowing how to handle it can mean the difference between a roll worth keeping and one that goes straight in the bin. The rules aren't complicated, but they're easy to get wrong, especially when you're buying film with an unknown history.

Is This the Ultimate Large Format Landscape Film?

Ilford's Pan F Plus has been a staple black-and-white film for decades, but it was never available in sheet formats until now. The new 4x5 and 8x10 releases open up a genuinely different shooting experience, and it's well worth a look.

Many Working Photographers Are Buying the Wrong Camera

For roughly twenty years, the working photographer's purchase logic was simple. The flagship body was the right answer for demanding work, and the mid-range body was the right answer for everything else. Working pros bought flagships because their work demanded it. Wedding photographers shooting in dim churches, photojournalists in unpredictable conditions, sports photographers tracking fast subjects, wildlife photographers waiting for a single decisive moment, commercial photographers needing absolute reliability across long shoot days. All of them needed something the mid-range bodies could not deliver, and the flagship was where that something lived.

The Nikon 600mm f/4 TC vs. 400mm f/2.8 TC: A Wildlife Shooter's Honest Take

Spending $15,000 on a single lens is not a decision you make lightly, and getting it wrong is an expensive mistake. Tom Mason owns the Nikon Z 600mm f/4 TC VR S and has put it to work as a professional wildlife shooter for years, but he's the first to admit it might not be the right call for everyone.

7 Creative Principles From Brian Eno That Photographers Need

Choosing a single focal length and following rigid systems might feel like the opposite of creativity, but Brian Eno built a career proving otherwise. His framework for making music turns out to map almost perfectly onto how the best street photography work gets made.

Nikon ZR Tested on a Real Road Trip: Is It Worth Carrying All Day?

Picking the right cinema camera for run-and-gun work is rarely straightforward, and the Nikon ZR raises real questions about whether its feature set justifies its size and complexity for everyday shooting. This video puts that to the test not on a studio set or controlled shoot, but on a full movie-location road trip through Flagstaff, Arizona.

Why the 24-70mm f/2.8 Should No Longer Be the Default First Zoom Purchase

The 24-70mm f/2.8 has been the default first professional lens purchase for at least 25 years. Almost every working photographer has owned one. Every photography forum recommends one to every newcomer asking what to buy after the kit lens. Every wedding educator names it as the foundation of a working kit. Every camera store stocks it at eye level. The lens has been so culturally dominant within working photography that the question of whether it should still be the default has rarely been asked seriously. It should be asked now. 

Why Your ISO Obsession Is Hurting Your Photos

Choosing the right ISO setting is one of those decisions that quietly shapes every photo you take in low or mixed light. Get the thinking wrong, and you either miss the shot or spend years avoiding conditions that could actually produce your best work.

Why "Boring" Locations Might Be Better for Your Photography

Choosing a camera system and committing to a focal length are decisions most serious shooters obsess over, but this approach to both is refreshingly straightforward. After 18 years of shooting, burning out, stepping away, and coming back, this perspective on gear, creative ruts, and where to find compelling images cuts through a lot of the noise.

Lumix L10 vs. Fujifilm X100VI: Which $1,500 Compact Actually Delivers?

The Lumix L10 is a compact camera built around a 26 MP Micro Four Thirds sensor, a fixed Leica-branded zoom lens, and a spec sheet that will make you question whether Panasonic even knows how to make a simple camera. At $1,500, it sits in a crowded space occupied by cameras like the Fujifilm X100VI, and the question worth asking is whether it can hold its own.

Thypoch 24-50mm f/2.8: Half the Price of Sony's Version, But Is the Image Quality There?

Thypoch built its reputation on manual focus prime lenses, so when the company announced an autofocus zoom, nobody saw it coming. The Thypoch 24-50mm f/2.8 is not only the brand's first zoom lens, it's the first autofocus zoom lens to come out of China entirely, and it lands at $619 on Sony E-mount, undercutting the Sony 24-50mm f/2.8 G by roughly half.

Why "Less Perfection, More Human" Is the 2026 Photography Trend That Will Last

Photography has spent most of its digital era chasing technical perfection. Sharp focus, clean files, controlled lighting, smooth skin, perfect exposure across the dynamic range. The pursuit was reasonable. Each generation of cameras and editing software made these standards more achievable, and working photographers who failed to meet them risked looking unprofessional. By 2020, a wedding photographer delivering a slightly soft image was apologizing for it. A portrait photographer leaving visible skin texture was risking client complaints. The technical-perfection ceiling kept rising, and the industry kept rising with it.

How to Make Digital Photos Look Like Film in Lightroom

Film photography costs money at every step, and if you shoot both film and digital, keeping a consistent look across both can be a real headache. Knowing how to replicate that film aesthetic in post gives you control over the final result without being locked into a single workflow.

Canon Announces the RF 20-50mm f/4 L IS USM PZ, a Power Zoom for the EOS R6 V Era

Alongside the EOS R6 V camera body, Canon today announced the RF 20-50mm f/4 L IS USM PZ, the first L-series lens from Canon to include built-in power zoom without requiring an external accessory. The lens is aimed at video shooters and hybrid creators working on gimbals, sliders, and handheld setups, and serves as the native companion to the video-focused EOS R6 V.

Canon Unveils the EOS R6 V: A 7K Full Frame Video Camera at $2,499

Canon today announced the EOS R6 V, a new full frame mirrorless camera built around video capture, alongside the RF 20-50mm f/4 L IS USM PZ lens and a set of accessories aimed at solo creators and small productions. The R6 V is the first V-series body to use a 32.5-megapixel full frame sensor, and it slots into Canon's lineup as a video-first counterpart to the still-focused R6 Mark III.

What Is Truth in a Post-Photography World?

In March 2026, the National Republican Senatorial Committee released an online ad featuring a minute-long video of Democratic Senate candidate James Talarico speaking into the camera, reading statements the real Talarico had not spoken on camera. The Talarico in the video was generated entirely by artificial intelligence, voicing content drawn from the candidate's old social media posts. The words "AI Generated" appeared in small text in the corner of the frame at the start, then faded into even smaller text that remained on screen while the fake Talarico continued to speak.