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Alex Cooke

Cleveland, OH
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Articles from Alex Cooke

Why Mini Sessions Might Be Quietly Killing Your Photography Business

Mini sessions are one of the most common strategies portrait photographers use to fill their calendars, but the math behind them rarely adds up. When you account for travel, setup, shooting, editing, delivery, and client communication, you're often looking at a pittance even before taxes, equipment costs, or software subscriptions.

The Studio Lighting Tools Most Shooters Overlook

Shooting with a snoot or projector attachment unlocks a level of light control most setups simply can't match. Mark Wallace puts that to the test in a recent studio session, building off a lighting guide created by his colleague and then pushing into entirely original territory.

The Biggest Photography Stories of March 2026

March 2026 was one of those months where every corner of the photography world seemed to shift at once. From semiconductor crises driven by AI infrastructure to the Supreme Court declining to touch a pivotal AI copyright case, from the biggest camera trade show on the planet delivering almost no new cameras to Kodak rewriting the names of its most beloved film stocks, this was a month that will be remembered as a turning point. These ten stories captured the month.

Canon RF 16-28mm f/2.8 STM: Is the Distortion a Dealbreaker?

The Canon RF 16-28mm f/2.8 STM is one of the more interesting ultra-wide angle zoom lenses Canon has released in recent years, sitting at a price point that's hard to categorize. It's not cheap, but it's marketed as the budget option in Canon's lineup, which raises an obvious question: what exactly are you giving up?

Why the Best Portrait Photographers Specialize in One Thing and Ignore Everything Else

Choosing a specialty in portrait photography isn't just a stylistic preference. It's a business decision. The photographers who build sustainable careers aren't necessarily the most technically gifted; they're the ones who commit to a recognizable style and understand the world around their images, not just the camera settings.

Old School vs. New School: How Generations Actually Differ as Photographers

Shooting film in an era of instant digital feedback isn't a step backward; it's a deliberate choice that exposes real differences in how generations approach the craft. Understanding those differences can sharpen how you think about your own photography, regardless of which tools you use.

10 Lightroom Mistakes That Are Ruining Your Photos

Lightroom is the most widely used photo editing application in the world, and for good reason. It is powerful, nondestructive, and flexible enough to handle everything from a casual vacation gallery to a professional wedding shoot. But that flexibility comes with a cost: there are dozens of ways to make your images look worse instead of better, and most of them feel like improvements while you are doing them.

The Best Beginner Film Stocks for Color and Black and White

Picking the wrong film stock can ruin an entire roll before you ever press the shutter. ISO, light conditions, and your specific camera's limitations all play into which film actually makes sense for a given shoot, and getting this wrong costs you both money and photos.

Getting Started With Portrait Lighting: 4 Classic Patterns Explained

Lighting is one of those skills that separates snapshots from professional-looking images. Whether you're working in a studio or improvising at home, understanding these four classic lighting patterns gives you a repeatable, reliable system for flattering almost any subject.

The Raw Editing Workflow That Actually Looks Like Film

The Fujifilm X100VI has become one of the most talked-about compact cameras in recent years, and for good reason. It fits in your pocket, goes anywhere, and produces files that can genuinely be pushed toward a 35mm film aesthetic without much fighting.

13 Signs Your Photography Website Is Costing You Clients

Slow load times. No clear pricing page. A portfolio organized by date instead of genre. These are the silent killers that drive potential bookings away before a visitor ever reaches your contact form. Your website might be gorgeous to you, but if it's not converting visitors into inquiries, something is broken, and it's probably one of these things.

The $1,500 Camera Nobody Knew Existed

The Sony C200X is a 4-megapixel digital camera from 2004 that almost nobody outside of a post office or print shop has ever touched. It was built for one job: taking passport photos, and it did that job well enough that some of these are still in active use today.

How Long It Actually Takes to Make One Perfect Darkroom Print

Slowing down and making a single print from start to finish is one of the hardest things to do when you shoot a lot. Most people never get there, not because they lack the skill, but because the habit of moving on to the next shot is almost impossible to break.

Shooting Beautiful Photos a Few Hundred Yards From Your Front Door

Fuel costs are pushing a lot of people to rethink how far they drive just to take photos, and that pressure might actually improve your photography. Finding compelling images close to home is a skill, and most people haven't developed it because they've never had a reason to try.

10 Camera Settings You Should Change Right Now (and Never Touch Again)

Every camera ships with default settings designed for the broadest possible audience. Those defaults are tuned for safety, not precision. They prioritize avoiding catastrophic failure over delivering optimal results, which is fine if you're handing the camera to a tourist but actively counterproductive if you're trying to produce professional work.

The Sharpest 35mm Lens You Can Buy Right Now Might Surprise You

Picking the sharpest 35mm lens for a full frame camera is harder than it sounds, especially now that the market has more serious contenders than ever. Frost has tested over 50 of them across the past four years, and the field has changed enough that his original rankings no longer tell the whole story.

This Is Why Your Photography Stopped Improving and How to Fix It

Most people who pick up a camera hit a wall. The early momentum fades, improvement slows, and you find yourself stuck somewhere between beginner and advanced, good enough to know what a great shot looks like but not consistent enough to make them reliably. That gap has a name, and knowing how to navigate it makes the difference between photographers who grow and ones who quit.

Shooting Red Rock Canyon with a Sony a7 IV, a Pug, and Three Lenses

Picking the right lenses before a shoot you've never scouted is a gamble. This photographer's go-to kit for unknown locations — a 35mm, a 150–500mm, and a 14–24mm — gives a real-world look at how a working travel and landscape setup holds up in the field.

10 Things Every Photographer Googles but Would Never Admit

There are two kinds of photographer search histories: the one they'd show you and the one that actually exists. The public version is full of noble queries like "Rembrandt lighting setup" and "Ansel Adams zone system." The private version, the real one, is a graveyard of 2 AM panic searches, basic questions asked for the fifth time, and full-sentence pleas typed into Google with the desperation of someone defusing a bomb.

The Right Focal Length for Portraits Isn't What Most People Think

The lens you choose doesn't just affect background blur or how much of a scene fits in the frame. It physically changes how your subject's face looks, and if you're picking focal lengths based on habit rather than intention, you may be getting results that don't match what you're seeing in real life.

The Right Way to Isolate and Recolor Clothing in Photoshop

Changing clothing color in Photoshop sounds simple until you realize the color you're targeting also exists in your subject's skin. That overlap is where most attempts fall apart, and fixing it the right way requires a few specific steps that aren't obvious if you're just dragging hue sliders.

What Professional Photographers Are Actually Worth in the Age of AI

The question of what a professional photographer is actually worth in 2026, when anyone with a phone or an AI prompt can produce a compelling image, is one that cuts to the core of building a sustainable career behind the camera. If you can't answer it clearly, charging real money for your work becomes almost impossible to justify.

The Best AI Audio Cleanup Tools for Noisy Video

Bad audio can sink an otherwise great video. Whether your guest recorded on a laptop mic, you were stuck near an AC unit, or background music crept into your footage, the fix used to take real technical skill. Now, three AI tools can handle most of it in seconds.

What Is Dual Gain ISO and Why Does It Matter?

Most photographers think of base ISO as a single number: the setting that produces the cleanest possible image with the widest dynamic range. In reality, even "base ISO" is more complicated than it sounds. 

Lightroom's 4 Sharpening Methods and When to Use Each One

Lightroom has at least four distinct ways to sharpen an image, and most people only use one or two of them. Knowing when to use each one and how to combine them is the difference between sharpening that looks deliberate and sharpening that looks overdone.

The Hidden Lesson Behind a First Photography Print Sale

Deciding to print and sell your own work is one of those things that's easy to keep putting off, and Faizal Westcott finally stopped putting it off. The process taught him things about printing, paper, pricing, and the psychology of selling art that most people don't think about until they're already in it.

Photo Paper Names Are Mostly Marketing. Here's What Actually Matters

Choosing the right paper for your inkjet prints is more complicated than most people expect, and most of the confusion comes from marketing language, not actual technical differences. Understanding what paper names actually mean, and what's really inside the box, can save you money and frustration.

11 Things Photographers Say vs. What They Actually Mean

Photography has its own language. Not the technical kind (though that exists too, and nobody outside the profession knows what "expose to the right" means). This is the diplomatic kind. The professional euphemisms we deploy to navigate awkward situations, avoid confrontation, and preserve client relationships while internally screaming at a volume that would alarm nearby wildlife.