Wistia is a video player (think Youtube and Vimeo) for businesses who want a high quality player but don't necessarily want the social features you get with the mainstream platforms. In addition to being a quirky and fun culture and offering a sweet product, the Wistia team also provides tutorials and tips on making your own great company videos. This one offers some great info on choosing a microphone. Hint: Don't use the built-in microphones.
We've written a few articles in the past regarding microphones, including picking our favorite audio recorder for DSLRS that weren't lav mics, and how to use an iPhone as a microphone, and this is just another great source for additional information on the subject.
If you even make it halfway through this video, you'll see that Chris is not a fan of the lav mic (I disagree with you Chris! I use them in all my videos for the primary interview audio, and I would be hard pressed to be convinced to change my stubborn ways). That said, I totally agree with their secondary choice when you realize you can't afford a shotgun mic as well as his editing technique. What do you think? What's your favorite mic?
Wistia releases new videos on a pretty regular basis to help people make better videos for their companies. Here is one more recently released on picking the right lens: