This Cinemagraph time-lapse was made using only 12 JPEG images. The software allows photographers to create motion within a static photograph. You need to upload each image to the website, and then you design the movement within each image. Once you get a moving image "flowing" you can render it out and import it into Adobe Premiere Pro to create the final time-lapse.
The cinemagraph can be used in a way that grabs and holds attention. It's something new and unusual. It looks like a still image at first, but after a couple of seconds you notice it moves. We've all seen the photograph posters being changed to screens in the H&Ms and Zaras. I can just imagine the adventure stores having this kind of time-lapse on with the lightning bolt remaining as the rest of the scene passes by.
It isn't cheap and goes at $299 in a promotional campaign. But, Plotagraph Pro makes it possible to re-imagine your stills, to create something different and to be on the front lines of technological developments in the photography industry. What I don't like is it seems to "smudge" the grass fields in some of the scenes, which isn't something I would like to give to my client. But it's a beta, so let's see where it goes!