I’m not going to lie, sometimes I feel like photographers try too hard. Don’t get me wrong, we all need to try to improve ourselves, and that I completely agree with. It’s a new year, and with that comes new challenges and new opportunities for us to better ourselves as creatives. Challenges aren’t supposed to be easy, and are certainly supposed to push you to step outside your comfy little box.

Creative entrepreneurs have a different hill to climb compared to other professions. Other professions have a set path to follow. Sign up for the right classes, then pass the predetermined tests, and qualify for a piece of paper that tells the market you are good enough.

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.

I get asked day in an day out; "What is that big black box on the front of your lens?" Well, it's a matte box that mounts glass filters in front of your lens... the LEE Filters System. In attempt to cover the question I recieve so often, I wanted to address it all and explain the system, but my friend and fantastic photographer Dave Kai Piper beat me to the punch! So, instead of writing my own article on the matter, I thought it best to simply share his article...

When I first started photography at 15 years old, I didn’t know anything about organizing a team. I would bribe my younger sister into being my model for the afternoon, pulling clothing from her wardrobe and doing the makeup (really badly) myself. I was worlds away from the average fashion photography set, which typically involves a team of agency represented models, a professional make up artist, hair stylist, set designer, wardrobe stylist, and assistants. This is how I conducted my photoshoots for years, and after a while I realized that I needed to expand.

You've heard your industry colleagues say it. You've read the news articles and listened to the business pundits. The economy is in a recession, and your photography business is suffering.

As you can imagine I spend a lot of time in Photoshop. And when you spend as much time in Photoshop as I do, you want to work as fast and efficiently as you can. Knowing your way around the layers panel in Photoshop is a great way to maximize efficiency. I teamed up with Fstoppers to create a video tutorial that focuses specifically on the layers panel in Photoshop. In this video, I’lll show you have to maximize your workflow with a series of practical tips and shortcuts. This video is great for beginners, however, even if you’re well versed in Photoshop, you may just learn something new.

Photography is a game of emotions. Think about some of the most powerful images that you’ve ever seen. The ones that have left a lasting impression on you. Sure, they might have gorgeous tones, light, or composition, but the reason they have stuck with you for so long is probably the emotion or mood that the image evokes. Our job as a photographer is to control those moods and to decide which emotion we want our viewer to feel.

Directors each have their signature shots, or do they? Creative trademarks like Wes Anderson’s symmetry, Alfred Hitchcock’s zoom-but-not-zoom, and Quentin Tarantino’s trunk shots might be central to their success — but so are the thousands of “normal” frames surrounding these shots: connective tissue often obtained from second units, stock archives, and even other films.

Photographing female models can be an exciting and creative process, but it's essential to approach it with professionalism and sensitivity. Here are some tips based on my own experience to help you get the best results during a photo shoot with a new model.

A photography studio can be exciting and profitable. It can also have major pitfalls that you should be aware of.

Ever tried to photograph a subject, only to find out that you don’t have enough depth-of-field to get the whole thing in focus? Typically our first reaction is to stop down to increase our DOF. Unfortunately that doesn’t always give us the results we expect. The first issue is that even with our lens stopped down to its smallest aperture, we still may not have our subject completely in focus.

So, you’ve discovered a passion for photography and after lots of practice, you’re starting to feel more and more confident in your skills. Great! But what comes next? How do you take this growing passion from a hobby to a full-fledged career? When you’re trying to figure out how to make the jump from amateur to professional, figuring out the best way to get there can be a bit daunting, especially if you didn’t have a formal photography education. So we asked a few of the photography mentors at RookieUp to share a few of the major tips and lessons they learned while growing their own successful photography careers.

Photographers opt for the simple hourly wage, and while it's better than working for free, I still think it's bad for the long-run. I can only imagine the comment section from hourly photographers at the bottom of this blog post!

So you found the perfect model for your concept, reached out to him or her, agreed on a date, showed up at the location, and are about ready to shoot. You have never met this person in your life. Now what? We have all seen those unfortunate shots taken by our fellow photographers where the client or model looks wildly uncomfortable. We want our models to look at ease in every frame, and this can be accomplished by following these four simple steps.

Most photographers get into the field to pursue their passion; it's when they start to plan the business aspects that they hit the road bumps. Most experienced photographers will tell you that you can't expect to get booked simply because you have good pictures. The only way to become relevant in your niche is to consistently stay in front of your audience. Social media plays a huge part in this – it gives you exposure to your target audience, peers in the industry, and experts at the same time. It is thus an invaluable resource for getting new opportunities and growing your business. Here are 5 tips to help you get the best out of social media.

Guest writer and photographer, Chris O'Dell has an opportunity to travel the world and photograph some of the most beautiful and honest places in the world. With his job as a Minister, Chris often finds himself traveling all over the world, helping local communities and bridging the gaps between cultures and people. Listen closely, as he shares the tips he's learned from over 20 years of experience.

Your brand is more than just a logo -- it’s the way clients perceive your business, and the likelihood they’ll think of you first when it’s time to hire a photographer. A streamlined brand will help you gain a foothold in your market and earn loyal customers, so don’t let it be an afterthought.

You can make a lot of extra revenue from photography if you think outside of the traditional box.

So you want to travel with a model? I've been shooting portraits for around four years now, and have started to (finally!) add more traveling to my life. Unintentionally, it turns out that my travel partner, my friend Victoria, also happens to be a model. In a relatively short span of time, Victoria and I have shot together in multiple countries and states, including Florida, North Carolina, New York City, Ireland, Italy, and France. In my career up until this point, I had worked with a variety of models, choosing them based on how they fit a location or look. Here are some of the pros and cons of the experience.

I have seen absolutely beautiful things happen in the photo industry. I've seen strangers become best friends, I've seen grand ideas being brought to life, and I've seen photographers grow from beginners to mentors. I've seen so many things that make me proud to be a part of such an amazing community. The sad news is that I've also seen the uglier side of it. I've seen jealousy turn into bad-mouthing, I've seen photographers knowingly leave out key techniques from classes or talks, and I've seen new photographers become discouraged and disheartened by the cold shoulders of the more popular photographers in the industry.

I get many viewer questions, but this is one of the most asked. What if the model wants the photographer to pay for the shoot? Before anyone raises concern, this is a photo shoot to build the model's portfolio, not for an ad campaign.

Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.

The title said photographers who charge by the hour are like vending machines of the photography world. There is everything wrong with that, and my quest is to help you earn more money.

We all know the concept of a skinny mirror or fat mirror but lighting is really what can change your appearance in photos, especially when defining muscles.