For years, we've heard clients ask photographers for a few images. The client would pay for all types of usage rights and then they'd ask for a few images as freebies, for social media. And that trend continued for several years. We'd throw in a few for social media and make the client happy. As social media grew, the budgets stayed small.
It took roughly five years to learn the lesson the lesson that helped increase my bookings. That lesson was show fewer styles to book more.
Ever since I first picked up a camera, I had questions that wouldn't be easily answered by reading a book or watching an edited YouTube series. I wanted real and unedited conversations, something you might have at a bar or coffee shop.
I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot for advertising. What’s a standalone product hero shot you ask? It’s a standalone image of a product that’s generally well lit, super crisp, super clean, and essentially aids in selling a company's product.
Starting your own photography business can be very rewarding. However, we often let our creative right-brain get ahead of the left-brain practicalities and fail to ensure we are adequately protected from a legal standpoint. Corporate Attorney Adriel Sanders sent us these important legal considerations that may seem obvious to some, but many overlook.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!
I have noticed a huge trend of photographers calling themselves creative directors. On the social media app Clubhouse, there was a wave of creative directors. I hosted rooms to educate the photography community on what a creative director does and why calling yourself a creative director prematurely might hurt your growth.
I love to shoot tethered whenever I can. It’s the most successful way to create real collaboration on set, and clients are more engaged when they can see what’s happening on a big screen. Depending on the environment and the demands of the production, I’ll choose between a couple of tethering approaches.
Contouring has become a popular technique that women use to give shape and enhance facial structure by using makeup. Since most men aren’t willing to use makeup during portrait shoots, I’ve devised a way for photographers to achieve the same results simply by using lighting techniques.
Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.
Guest writer J. Dennis Thomas is an Austin, Texas based photographer and the author of the Nikon Digital Field Guide series by Wiley Publishing as well as the author of Concert and Live Music Photography, Pro Tips from the Pit and Urban and Rural Decay Photography ,Finding the Beauty in the Blight published by Focal Press.
One thing that we love about the YouTube community is that people always show up to help the beginners. There are countless threads from YouTube newcomers who are unsure of how to start out, but plenty of creators with more experience are willing to lend a hand.
Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important.
Photographers have a long history of finding things unique and affordable for their photography needs. I'm no different, and that's why I just wanted another top-of-the-year reminder. The goodness of the dollar store cannot be overestimated, because they can carry many similar items found at higher-priced outlets. It seems in the past few years, the quality of goods at the discount stores has increased. Am I correct in that assessment?
Guest Writer and photographer Phillip Schmidli wanted to harken back to memories of the movie ET with this stellar shot of the moon. To do so, he placed a model in front of the full moon and shot with a telephoto to recreate that famous scene from the classic film.