There are three questions that I ask each new potential client, and those answers will determine the entire creative direction of the project.

Location scouting is a job you do, whether you know it or not. In this video, I discuss the four methods that I often use for finding the perfect photoshoot location.

You'll often hear people talking about your photography style, but what does that mean? Does it matter in how you book jobs or how much you can charge? How does one even find their photography style, and why is it important?

Have you ever looked at a scene and thought it was just a bit too sharp, almost harsh? It can be overwhelming, right? But, at the same time, you don't want to make your shots blurry in an attempt to soften things up. Well, that's where diffusion filters come in.

Photography studios can be very profitable if you create them the right way. Photography studios can earn you $100K in medium markets and up to $200K+ in some of the larger markets. In addition to photographers renting the studio, there are other alternative methods to booking your studio day and night. There are workshops, yoga classes, private dinners, and even YouTubers needing a space regularly.

I'm fairly certain this one might light up the comments: If you don't act on your photography business goals, you're selfish.

When I picked up the camera a little over a decade ago, I decided that I'd cut out magazine photographs and make a journal of images that had closeups of the eyes. It was the only access that I had to see the reflection that showed me a little moment behind the scenes of the photoshoot. It's the "lighting hack" that I tell everyone about, because it is the first clue to what type of lighting modifiers were used to achieve an image.

During the course of my 28-year photo career I’ve learned a lot from simply watching great movies, but watching great movies alone isn’t enough. You have to practice once you’ve been exposed to new information. We all love watching movies, and today I’d like to share an exercise you can do after watching a classic movie to become a better photographer.

In my 10th-grade drama class, my teacher would usually hand me a detention slip for "toilet humor" for breaking her rules with my drama productions. I was immature and found humor in pushing her buttons.

There will always be paid advertisement, and you can explore that. Do not forget about the possibility of free advertisement from people in your lives. Your friends and family are there to help. Getting a recommendation from your close circle serves as a powerful tool for the new photographer.

Last week I wrote about the importance of the test shoot for the budding photographer, and even the established photographer. It's a way of proving your talents and style, something new clients are always looking for.

This video is for the photographer who wants to give up. Have you ever felt like throwing in the towel when things seem to spiral downward? If you have, you're not alone and I created a video that I hope will inspire you to continue.

Recessions are rough on nearly everyone, especially the businesses without a store front because we miss out on the community drives to save a business from going under. That's OK, we'll survive and here are 6 of my favorite tips to help you have a bigger punch during the pandemic.

Photographers are making some terrible mistakes with their TikTok and Instagram Reels content.

The landscape of all businesses looks different, and store after store keeps closing because of online businesses. The type of business we see consistently is the dining establishment, and their need for content is immense.

Let's go on a location scout for my music video. The needs for photographers and directors can be similar, and how you approach the location scouting can really help you have a smooth production.

With drones being so accessible and easy to use, everybody is taking aerial shots these days. But there's nothing like crawling into a tiny Cessna and exploring the skies from a plane for yourself! Here’re 10 tips on how you can do just that.

For the bulk of my career, I’ve operated on single-light photography for my projects while many others relied on multiple heads. This video is for the photographer eager to start and they think it requires a stockpile of gear. It’s to remind them they can operate on a lot less and start sooner if you have a clear direction with your concept.

You're going to book more photography clients in 2023 because we're going to uncomplicate things. People are people, and photo clients are the same, whether it's an ad agency, a new mom, a bride-to-be, or the CEO of a startup.

I operate a channel that helps photographers on YouTube and Instagram, and both audiences are predominantly male. I've worked on sets for over a dozen years, where there is the expectation that men are the directors or photographers and women handle the glam. Is that a problem? Yes, it's a big problem, and here's why.

As photographers, we are aware that, in general, people are not naturally comfortable being photographed. In this article, I want to show you a fundamental technique that I use to achieve energetic, real, and authentic couple portraits.

You don't need many photography lights or a big crew to accomplish a professional campaign, but it helps. The big crew and system is a major asset, especially if you have the assistance of lights to help you shape an image.

I am a photographer but I often forget to shoot. Isn't that a ridiculous thing to say? I must admit, it's my reality more often than I'd like to admit.

Yes, the video says it's for posing women, but it works for everyone. It's for posing, it's for comfort levels, and it will help you run a more successful set. Here are three of my tips for helping models have a more successful photoshoot.

You are going to learn how to book more photo clients now! It’s easier when you ask the right questions. This blog will guide you through the first client meeting. It's the most important meeting where they decide who to hire and for what budget.

You can watch endless videos about lens reviews and Instagram for photographers on YouTube. Very few channels offer business advice that moves the needle for photographers.

You’ll get many opportunities to photograph someone for free or to offer you work for less. You don’t have to take all of them or even any of them. As a successful photographer, you’ll need to learn to say "no" more often than "yes" and how your career development depends on saying "no" to the wrong people. This blog post will guide you through the different scenarios and how to protect yourself.

Photographers who want to dabble with video and have some apprehension will learn from this post. While video and photography are not identical, they have great overlap in concepts and it's likely that you know more than you think.

If you want a successful career as a photographer, you have to dismiss one toxic term that damaged our industry: "starving artist." It has caused more damage and more self-doubt to artists across the globe than probably anything else.

One could easily say that nothing is what it seems because our minds create a subjective representation of the world around us. With memories, this representation may be even more complex. As scientists explain, encoding a memory in the brain is a biological event that begins with a sensory experience. Every memory we have captures emotions, and colors are one of those aspects that evoke and illustrate what we feel.